Ewa Halina MaslowskaView profile
Associate Professor
Ewa Halina Maslowska serves as Associate Professor in the Charles H. Sandage Department of Advertising and Institute of Communications Research at the University of Illinois Urbana-Champaign's College of Media, where her research bridges digital media, consumer behavior, and advertising strategy. Her scholarly fingerprint reveals dominant expertise in Social Media (100%), Online Reviews (91%), and Customer Engagement (61%), with significant contributions to understanding smartphone-mediated purchase behavior, news feed dynamics, and consumer review systems. This research portfolio demonstrates consistent focus on how digital interfaces shape consumer decisions across e-commerce and public health contexts. Analysis of her recent publications shows evolving trends toward human-AI collaboration frameworks, pandemic communication strategies, and computational advertising. Her work increasingly integrates artificial intelligence applications in service management while maintaining strong connections to practical business challenges in subscription models and customer lifetime value optimization. The international scope—evident in collaborations with Polish and South Korean researchers—highlights cross-cultural dimensions of digital consumer behavior. While specific advising details and grant funding aren't documented in the provided materials, her active publication record in premier journals like the Journal of Service Management and International Journal of Advertising reflects ongoing scholarly leadership. Her research impact is further validated through social media dissemination (X/Bluesky mentions) and academic readership (Mendeley).




