Johannes LugerView profile
Professor
Prof. Dr. Johannes Luger is a Professor in the Department of Business Administration at the University of Zurich, leading the Evidence-Based Strategic Management chair. His research focuses on strategy, decision-making processes, and the integration of quantitative and experimental methods. He explores topics such as AI-human collaboration, organizational structure impacts, and strategic responses to exogenous shocks. He was recently appointed as a Program Director and leads a team including members like Robert Janjic and Yuqi Zheng. His work bridges theory and practice through courses on evidence-based strategy and strategic decision-making. Notable research trends include analyzing the digital transformation's strategic implications, organizational learning dynamics, and the evolving role of leadership in uncertain environments. His experimental approach often involves field studies and large-scale data analysis to validate hypotheses about managerial behavior and organizational outcomes. While no formal awards are listed, his contributions to strategic management and digitalization research are evident through his prolific publication record. Advising and team leadership are central to his role, though specific grants or lab affiliations are not detailed here. His research emphasizes practical applications, such as optimizing organizational decision-making frameworks in the face of rapid technological change.








