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Tor Helge Aas is a Professor at the Department of Management and Innovation, School of Business and Law, University of Agder, and holds a part-time position as Professor II at Kristiania University College. He is the Director of the Executive MBA program at UiA and actively contributes to research and teaching in innovation management. His affiliations include the Research Centre for Studies of Innovation for Sustainable Transition (RIST) and the ISPIM Scientific Panel. His research interests focus on innovation management , particularly in digital servitization, service innovation, innovation processes, collaboration for innovation, and management control. He examines how organizations in manufacturing and service sectors transition to service-oriented business models through digital platforms and ecosystem collaboration. The recent publications highlight a strong trend in digital servitization , platform-based innovation , and human-technology interaction in Industry 5.0. His work spans business model innovation, legitimacy in smart services, and coopetition in R&D projects, with a consistent focus on organizational transformation and sustainable innovation. Scientific Awards and Recognitions: No explicit awards mentioned in the text. Advising and Grants: He has supervised Master’s and PhD students (implied through academic roles). Actively involved in Horizon 2020 projects: OpenInnoTrain (Work Package Manager) and REDI program. Research funded by EU frameworks, indicating competitive grant acquisition. Labs and Research Teams: Member of RIST – Research Centre for Studies of Innovation for Sustainable Transition . Active in ISPIM (International Society for Professional Innovation Management) Scientific Panel. Collaborates extensively with researchers like Anne-Laure Mention, Katja Maria Hydle, and Karl Joachim Breunig.

• Innovation Management
• Digital Servitization
• Service Innovation
• +9 more

Professor Bård Tronvoll is a prominent academic in marketing and business administration at the University of Innlandet, serving as Director of CREDS (Center for Research on Digitalization and Sustainability). He holds a professorship at Karlstad University's CTF - Center for Service Research and has been a visiting professor at HANKEN School of Economics. His research focuses on digitalization, sustainability, and service innovation, emphasizing value co-creation within service ecosystems. Tronvoll earned a doctorate in Business Administration from Karlstad University, alongside degrees from the University of Oslo, University of Essex, and BI Norwegian School of Business. Education: PhD in Business Administration (dr. ek.), Karlstad University MSc in Political Science (cand.polit), University of Oslo MA in Applied Statistics, University of Essex Bachelor of Business Administration, BI Norwegian School of Business Research Interests: Tronvoll explores digital transformation, service ecosystems, and sustainable business models. His work challenges traditional market concepts using social theories and employs mixed-methods research (qualitative interviews and quantitative surveys). Key themes include circular economy, service recovery, and institutional logics in resource integration. Publications & Projects: Tronvoll has over 60 publications in journals like Journal of Service Management and Marketing Theory , co-editing The Palgrave Handbook of Service Management . He leads projects such as CIRIS (Interregional Circularity in Scandinavia) and Smarter Greener Innovation (SGI) research groups. Professional Roles: Former Director of the Master's program in Business Management at Inland Norway University Past Rector of Oslo School of Marketing Board member in Norwegian companies

• Digital Transformation
• Sustainability
• Service Theory
• +4 more

Katja Maria Hydle is a Professor at the Department of Informatics, Faculty of Mathematics and Natural Sciences, University of Oslo. Her research focuses on digital innovation, servitization, and business model transformation, with particular expertise in platform-based services and organizational practices in digital transformation. Her research interests span across several key areas: Digital servitization and business model innovation Platform ecosystems and network orchestration Organizational practices in digital transformation Innovation management in service-oriented contexts Entrepreneurial practices and collaboration constellations Strategic capabilities in multinational service organizations Professor Hydle's scholarly work demonstrates a consistent focus on how organizations transform from product-centric to service-oriented business models in the digital era. Her research often applies practice theory to examine micro-level processes of digital transformation, with applications across diverse industries including manufacturing, aquaculture, and professional services. She has made significant contributions to understanding the interconnected bundles of practices that drive digital servitization and the strategic approaches organizations use to navigate this complex transformation. Her work bridges theoretical insights with practical implications for organizations navigating digital transformation, with publications spanning from 2015 to 2024. Professor Hydle has established herself as a leading researcher in the field of digital servitization, with numerous publications in top-tier journals and influential handbooks. Professor Hydle actively collaborates with researchers across Europe, particularly with scholars from Norway (including Tor Helge Aas, Magnus Mikael Hellström, and Karl Joachim Breunig), and has contributed to major research projects in digital innovation. Her research has significant implications for managers navigating digital transformation, policymakers supporting innovation ecosystems, and scholars developing theories of organizational change in digital contexts.

• Digital Servitization
• Business Model Innovation
• Platform Ecosystems
• +5 more

Magnus Mikael Hellström is an Associate Professor in project and supply chain management at the Department for Working Life and Innovation , School of Business and Law , University of Agder , Norway. He holds a PhD in Industrial Management and an M.Sc. in Chemical Engineering from Åbo Akademi University, Finland. His career bridges academia and industry, with extensive experience in global construction projects across India, Brazil, and Poland. His research interests center on innovation in project-based industries, with a focus on: Servitization and service-oriented business models Modularization and functional solutions Digitalization in ports and maritime logistics Sustainability and circular economy, particularly in battery recycling and clean shipping Collaborative project delivery and governance Project management education using serious games His recent publications (2022–2025) reflect a strong interdisciplinary focus on sustainable transitions in maritime systems, digital port-city integration, and circular business models for EV batteries. He frequently employs qualitative, case-based, and Delphi methodologies, often in collaboration with Nordic and international partners. Scientific awards or honors are not explicitly mentioned in the provided text. He is actively involved in consulting for technology firms and has authored practical booklets on modularization and solution selling. He leads the scientific council of the Project Management Association Finland (IPMA). He is affiliated with the RIST – Research Centre for Studies of Innovation for Sustainable Transition .

• Project Management
• Supply Chain Management
• Servitization
• +12 more

Marius Trandheim Kristiansen is an Assistant Professor in the Department of Management and Innovation at the University of Agder (UiA), Norway. His work bridges academic research and practical innovation, with strong ties to industry through projects like SFI Offshore Mechatronics. Research Interests: His academic focus lies at the intersection of digital transformation and business innovation. He investigates how digital technologies enable business model innovation, particularly through digital servitization in manufacturing. His work explores critical challenges such as gaining ecosystem acceptance and building legitimacy for smart services within established industrial environments. Key areas include blockchain, distributed ledger technologies, and sustainable innovation transitions. The recent publications highlight a consistent research trajectory centered on legitimacy and acceptance in digital servitization, especially within manufacturing ecosystems. His work combines case study methodologies with theoretical frameworks from innovation management and industrial marketing. Scientific Contributions: Building legitimacy in digital servitization (2025) Gaining acceptance for digital servitization (2024) Ecosystem acceptance of digital servitization (2021) Teaching and Professional Background: He teaches Customer Relationship Management (CRM) and is affiliated with the RIST Research Centre for Studies of Innovation for Sustainable Transition. Before academia, he was an entrepreneur and management consultant with over 10 years of experience in startups, strategy, and operations, particularly in the retail sector. He founded BAD NORWEGIAN AS and Trandheim Utvikling AS, and worked with Frost Nordic and South Africa’s Maxum incubator. Labs and Research Groups: He is actively involved in the RIST research center and collaborates with SFI Offshore Mechatronics, indicating strong engagement with interdisciplinary and industry-linked research initiatives.

• Innovation Management
• Digital Servitization
• Business Model Innovation
• +7 more

Karl Joachim Breunig is a Full Professor of Strategy at Oslo Business School, Faculty of Social Sciences, Oslo Metropolitan University, a position he has held since 2015. His academic journey includes a PhD in Strategic Management from BI Norwegian Business School and a Master of Science from the London School of Economics. Breunig has established himself as a prominent scholar in strategic management and innovation through significant research contributions and international collaborations. His educational background demonstrates a strong foundation in business and strategic management: PhD in Strategic Management from BI Norwegian Business School MSc from London School of Economics Professor Breunig's research program centers on the intersection of strategy and innovation theory, with particular emphasis on service and business model innovation, entrepreneurship, and digitalization within knowledge-intensive firms. His work examines how organizations develop dynamic capabilities through social networks and how these capabilities enable successful innovation in complex business environments. The professor maintains an active international research profile with recent research visits to prestigious institutions including Stanford University (2015), University of Oxford (2022), and Harvard University (2024). Analysis of Breunig's recent publications reveals a consistent focus on strategic innovation across multiple contexts. His research demonstrates particular strength in examining innovation processes in knowledge-intensive organizations, with recurring themes around digital transformation, servitization in manufacturing firms, and the management of innovation portfolios. His work often takes a process perspective, examining the micro-level dynamics of organizational change and innovation implementation across various sectors including maritime energy, media, and professional services. Professor Breunig's scholarly achievements include: Hedlund-award 2012-2014 for his PhD dissertation on social networks and dynamic capabilities Throughout his career, Breunig has demonstrated strong leadership in research community building. He previously held an adjunct professor position (Professor II) at NTNU (2016-2018) and served as head of the DISCO research group (Digital Innovation and Strategic Competence in Organizations) from 2017-2023. Additionally, he led the PhD profile BIG (Business Administration, Innovation and Governance) from 2021-2023, demonstrating his commitment to developing the next generation of scholars in his field. His research has been organized through strategic initiatives including leadership of the DISCO research group and involvement in multiple collaborative projects examining service innovation in various industry contexts, particularly within the GCE Node organization where he contributed to several research reports on servitization in different companies.

• Strategy
• Organisational learning
• Entrepreneurship
• +5 more

Katja Maria Hydle serves as Associate Professor at Oslo Metropolitan University's Faculty of Social Sciences within Oslo Business School's Strategy, Innovation and Marketing department. Her research focuses on digital transformation in industrial contexts, particularly examining servitization processes and platform-based business models across heavy-asset industries including oil and gas, fisheries, and manufacturing. Her research interests center on digital servitization and platform ecosystem orchestration , with specific expertise in how traditional industrial firms transition to service-oriented business models. Current work investigates sustainability implications of digital platforms in resource-intensive sectors, examining both operational efficiencies and geopolitical dimensions of industrial data flows. Her methodology emphasizes process perspectives and practice theory to understand organizational change dynamics. Analysis of her recent publications reveals consistent focus on B2B platform ecosystems in industrial contexts Micro-foundations of servitization processes Sustainability transitions through digital services Orchestration challenges in asset-intensive industries Her work bridges theoretical service innovation frameworks with practical industrial applications, often collaborating with energy sector stakeholders through projects like GCE Node. Professional engagement includes active participation in major academic conferences including EGOS, ISPIM, and Nordic Academy of Management workshops where she presents findings on digital sustainability and platform evolution.

• Digital Servitization
• Platform Business Models
• Service Innovation Management
• +3 more

Bjarne Goksøyr Pareliussen is an Associate Professor at the Department of Ocean Space Operations and Civil Engineering, Norwegian University of Science and Technology (NTNU). His work bridges maritime engineering with organizational theory, focusing on technology implementation and professional practice evolution. Education: Electronics Engineering, Sør-Trøndelag University College (1997) Master in Management of Demanding Maritime Operations, NTNU (2018) PhD in Engineering Science, NTNU (2022) Pareliussen's research explores technology implementation , digitalization , and organizational change in maritime contexts. Key themes include: Remote operations and control centers Interorganizational learning dynamics Service design and servitization models Digital competence development in shipping Human-technology interaction in maritime work Sustainable transitions via nuclear propulsion and VR simulation His recent publications analyze digitalization's impact on Norwegian shipping companies, nuclear propulsion adoption challenges, and VR-based maritime education. Pareliussen also examines how remote monitoring and automation reshape professional expertise and team collaboration. Teaching activities include courses in Risk Management Maritime Operations , Change Management , and Bachelor Thesis supervision. He actively disseminates findings through conferences like SIM'24 and Neon Konferansen, focusing on sustainable maritime innovation.

• Technology Implementation
• Decision-Making
• Change Management
• +7 more

Paola Maria Trapani is an Associate Professor at the Oslo School of Architecture and Design , working at the Ocean Industries Concept Lab (OICL) . Her expertise centers on Product-Service System Design (PSSD) , focusing on servitization and sustainability transformations in industries like aviation and animal transport. She employs Open Design and Co-Design methodologies to bridge fragmented sectors through systemic innovation. Key Research Areas: Servitization (e.g., Transportation-as-a-Service), sustainable resource use, digital media systems for aviation, and bio-monitoring for live animal transport. Notable Projects: Supervised Boeing-funded innovations in aircraft galley UX systems, patented solutions for equine transport safety, and developed predictive tools for animal shipping logistics. Scientific Awards: Nominated for the Crystal Cabin Award 2023 for aviation food service design. Teaching: Coordinates courses like Design Methods for Sustainability and Product-Service System Design for bachelor and master programs. Collaborations: Partnerships with Boeing, Università degli Studi di Milano, Tongji University, and Peace Parks Foundation.

• Servitization
• Product-Service System Design (PSSD)
• Open Design
• +6 more