Shimi Naurin AhmadView profile
Associate Professor
Dr. Shimi Naurin Ahmad is an Associate Professor of Business Administration at Morgan State University's Earl G. Graves School of Business and Management. Her research focuses on Online Consumer Behavior and Text Mining of Online Word-of-Mouth, with a particular emphasis on leveraging large unstructured datasets to uncover behavioral patterns. Dr. Ahmad holds a Ph.D. in Business Administration from Concordia University's joint doctoral program with McGill, HEC, and UQAM, alongside an M.Sc. in Electrical Engineering from Concordia and a B.Sc. from Rajshahi University of Engineering and Technology. Research Interests: Online Consumer Behavior Text Mining Techniques Online Pricing Strategies Cross-Cultural Marketing Social Commerce Dynamics Her work has been published in top-tier journals such as the Journal of Marketing Analytics and International Journal of Information Management . Notably, her 2023 Journal of Marketing Analytics paper earned the Most Popular Article Award. She has secured grants including the Provost Innovation Grant and Transform Morgan Grant, supporting her research initiatives. Awards & Recognition: 2023 Most Popular Article Award (Journal of Marketing Analytics) Competitive Research Grants from Morgan State University Dr. Ahmad's research bridges technical disciplines like data mining with business applications, contributing to both academic and practical insights in consumer behavior and digital marketing strategies.












