Joanna StrycharzView profile
Assistant Professor
Dr. Joanna Strycharz is an Assistant Professor at the Department of Persuasive Communication within the Faculty of Social and Behavioural Sciences at the University of Amsterdam. Her research focuses on algorithmic persuasion, digital vulnerability, online privacy, corporate surveillance, and consumer empowerment in digital markets. She holds a visiting address at Nieuwe Achtergracht 166 in Amsterdam and can be contacted via J.Strycharz@uva.nl. Her research explores how technological advancements like algorithmic profiling and corporate surveillance impact consumer behavior and privacy. Key themes include the ethical ramifications of data collection in advertising, chilling effects from surveillance, and interventions to enhance privacy protection. She has conducted comparative studies across the US, Netherlands, and Poland to analyze cross-cultural perceptions of digital surveillance technologies. Her recent work examines blockchain's potential in addressing fake advertising, the effectiveness of transparency disclosures, and the psychological coping mechanisms consumers employ against perceived surveillance. She frequently collaborates with industry stakeholders and regulators to bridge theoretical insights with practical challenges in digital markets. Her publications reflect a multidisciplinary approach, combining communication science, sociology, and technology studies. While no formal awards are listed, her work is cited for its innovative application of computational methods to societal issues. She actively participates in academic discussions through editorial roles and contributes to policy debates on digital consumer protection.







