Dr. Dahlia El-Manstrly is an Associate Professor (Senior Lecturer) in Marketing and Director of Research for the Marketing and Creative & Cultural Industries (MCCI) group at the University of Sheffield Management School. She previously served as Co-Director of the Center for Service Excellence at the University of Edinburgh. Her expertise spans services marketing, with a focus on service recovery, customer loyalty, and international marketing. Education: BSc (First Class Honours) MSc (Huddersfield University) MRes PhD (Glasgow University) AHEA (Advanced HE Academy) Research Interests: Service Recovery and Complaint Management Customer Loyalty and Satisfaction International Marketing in Services Transformative Services and Well-being Tourism Services and Online Travel Communities Awards and Recognition: Highly Recommended Paper Award (AMA SERVSIG, 2014) Three Teaching Excellence Awards (University of Edinburgh) Grants and Supervision: Supervises PhD students on topics like sustainability in fashion and elderly adoption of self-service technology. Recipient of grants including the British Academy Quantitative Skills Award and ESRC Seminar Series funding. Labs/Teams: Leads the MCCI research group at the University of Sheffield Management School.
Nicola Pratt is a Professor of International Politics of the Middle East at the University of Warwick's School of Politics and International Studies (SPAIS). She previously served at the University of East Anglia and has extensive field experience in Egypt focused on human rights and democratization. Her work bridges feminist international relations theory with Middle Eastern politics, emphasizing grassroots activism, gender dynamics, and popular culture's role in political movements. Pratt's research explores democratization, gender politics, and peace/security in the Middle East, with notable projects like the digital archive documenting Egypt's 2011 uprising. She has held leadership roles, including President of the British Society for Middle Eastern Studies (2024-). Her 2020 book Embodying Geopolitics won the BISA Susan Strange Prize, analyzing women's activism across Egypt, Jordan, and Lebanon. Her recent articles address feminist responses to Israel's actions in Palestine, the political economy of tourism-related violence, and decolonial praxis in academia. Pratt also advises PhD students on Middle Eastern studies and critical approaches to international relations.
Dr Denitsa Dineva is a Senior Lecturer in Marketing and Strategy at Cardiff Business School , specializing in digital marketing , consumer behavior , and brand strategy . With a PhD in Digital Marketing from Aberystwyth University, she brings both academic expertise and practical experience from commercial and non-profit sector marketing roles. Her research focuses on the complexities of digital and social media , particularly examining uncivil consumer interactions , brand content moderation , and digital brand engagement . Denitsa employs mixed methods , social media text analysis , and experimental research to understand brand-consumer dynamics in digital spaces. 2025: Brand-to-brand social media engagement analysis 2025: Communication accommodation in brand communities 2025: Schadenfreude in service recovery 2024: Brand engagement typology 2023: Platform moderation strategies 2023: Brand advertising withdrawal cases She has received multiple accolades including the IAA Impact Award (2025) and SIM Conference Best Paper (2024), while also securing £133,878 in research funding across projects on digital marketing and public value initiatives. Denitsa teaches Digital Marketing modules at BSc, MSc, and executive education levels, and currently supervises PhD research related to online brand communities , social media content moderation , and consumer engagement dynamics . She serves as Senior Personal Tutor and External Examiner at multiple universities.
Shintaro Okazaki is a Professor of Marketing at King’s Business School, King’s College London. He holds a PhD from the Autonomous University of Madrid and has over 20 years of industry experience, including roles at a multinational corporation in Tokyo. His research focuses on marketing communications, digital marketing, social issues in marketing, international marketing strategies, and tourism marketing. He has authored over 100 articles and chapters, with a strong emphasis on advertising, AI ethics, sustainability, and consumer behavior. Research Interests: Marketing Communications: Advertising, Branded Entertainment, Cross-Cultural Advertising, Emotions in Advertising Digital Marketing: AI, Mobile Marketing, Social Media Marketing, Digital CSR Social Issues: Diversity, LGBTQ+ Inclusion, Disaster Resilience, Media Addiction, Sustainability International Marketing: Deglobalisation, Global Brand Positioning, Marketing Standardisation Travel & Tourism: Sustainable Tourism, Greenhushing, Peer-to-Peer Accommodation Awards & Roles: Former Editor-in-Chief of Journal of Advertising (2014–2019) Past-President of the European Advertising Academy Editorial Board Member for Journal of Public Policy & Marketing , International Marketing Review , and others Recipient of multiple awards, including the 2010 Journal of Advertising Best Article Award Grants & Conferences: Grant panelist for over 20 international organizations Organized/chaired 30+ academic conferences globally Labs & Teams: Research Lead of the Department of Marketing at King’s Business School, leading interdisciplinary projects on AI ethics, crisis communication, and sustainable marketing strategies.
Rebecca Williams is an Associate Professor in Media Audiences and Participatory Cultures at the Faculty of Business and Creative Industries , University of South Wales. She co-leads the Creative Industries Research & Innovation Group and chairs the Faculty Ethics Committee. PhD in Media & Cultural Studies (2008), Cardiff University Postgraduate Certificate in Learning and Teaching (2011), University of Glamorgan MA in Critical and Cultural Theory (2004), Cardiff University BA (First Class) in Journalism, Film, and Broadcasting (2003), Cardiff University Her research focuses on media audiences , fan engagement , transmedia storytelling , and the experience economy , particularly in media tourism and themed entertainment . Current projects explore Disney's evolving role in global culture and the commodification of fan practices. Rebecca's publications span fandom theory , transmedia analysis , and immersive media , including monographs on theme park fandom and post-object fan identity. She actively supervises PhD students in areas like celebrity studies , media tourism , and digital fan communities . She welcomes PhD applications in media audiences, fan studies, and immersive experiences, with a commitment to mentoring emerging scholars in these fields.
Scott McCabe is a Professor of Marketing at Birmingham Business School, University of Birmingham. He earned his PhD from the University of Derby in 2001, focusing on visitor motivations in the Peak District National Park, and holds an MA in Leisure and Tourism Studies from the University of North London (1993) and an HND in Leisure Studies from the University of Salford (1991). Current co-editor in Chief of the Annals of Tourism Research Editorial board member of Tourism Management Elected fellow of the International Academy for the Study of Tourism (2019+) His research spans social tourism , responsible tourism , tourist emotions , and socio-linguistic methodology , with significant work on wellbeing outcomes from supported holidays for disadvantaged families. He has contributed to Annals of Tourism Research , Journal of Travel Research , and other top-tier journals. Recent publications address topics like qualitative research sampling , tourism theory , dark tourism motivations , and smart destination engagement . His work combines tourism policy critique , consumer behavior analysis , and methodological innovation . Scientific awards include fellowships and leadership roles in international tourism research committees. He has served as VP for the International Sociological Association's Tourism Research Committee and co-chairs the Academy of Marketing's Tourism Marketing SIG.
Gareth Hall is a Senior Lecturer in Psychology at Aberystwyth University's Department of Psychology, where he has been an established member since the department's founding in 2007. He holds a PhD from Glamorgan University and is a Chartered Member of the British Psychological Society (BPS) and a Fellow of the Higher Education Academy (FHEA). His academic career includes significant administrative roles such as Examinations Officer (2007-2014, 2016), Senior Tutor (2014), and Acting Director of Admissions and Recruitment (2009, 2011). Dr. Hall's research focuses on social psychology with particular expertise in social identity theory applied to real-world contexts. His work spans sport psychology, examining sport for development programs, intergroup behavior in fandom, and well-being in physical culture communities like CrossFit. He has pioneered research testing laboratory theories in real-world settings, challenging traditional experimental paradigms through creative methodologies that incorporate digital technologies and interdisciplinary approaches. His publication record shows consistent output since 2006, with significant contributions in 2019-2023 focusing on sport psychology applications in Brazil, forensic psychology, and educational technology. His work demonstrates a clear trajectory toward interdisciplinary collaboration, particularly in sport for development contexts and the application of social identity theory to complex social issues. Scientific Awards and Recognition: Teaching and Learning Improvement Award from Aberystwyth University (2011) Active editorial roles including for Frontiers in Sports and Active Living (2021) and Bulletin of Latin American Research (2019) Dr. Hall has secured research funding from prestigious organizations including the Economic and Social Research Council (2018) and British Council (2015). His external engagements include committee membership with the British Psychological Society's Undergraduate Education Committee (2015-present), AQU Catalunya (2022-2023), and visiting researcher positions at the University of Padua (2017-2018). His work contributes to multiple UN Sustainable Development Goals, particularly those related to social development and inclusion.
Dr. Janet Firth is a Senior Lecturer at the University of Wolverhampton Business School , specializing in Human Resource Development (HRD), cross-cultural knowledge transfer, and organizational change. With a career spanning decades, she has held leadership roles such as Head of the HR and Leadership Department (2006-2022) and currently serves as chair of the School Sustainability Committee and co-leader of the People, Organisations, Work and Place research hub. PhD in Cross-Cultural Knowledge Transfer (University of Wolverhampton Business School) Senior Fellow of the Higher Education Academy (SFHEA) Fellow Member of the Chartered Institute of Personnel and Development (FCIPD) Her research focuses on organizational development through collaborative co-inquiry, critical reflective practice, and methods for capturing experiential learning (e.g., journals, action learning). She has led international projects, including EU-funded initiatives like the Frontex consultancy (2008) and a leadership program for senior university leaders (2017). Her recent publications explore digital transformation, leadership in Nigeria, and HRD in transitional societies. Dr. Firth co-edits the International Journal of HRD Policy Practice and Research and has served as external examiner for multiple universities. Her teaching expertise includes organizational change, leadership, and qualitative research methods at postgraduate levels. She has provided consultancy to Dudley Community Services, Wolverhampton Council, and Assa Abloy, with a focus on HRM and innovation.
Dr. Asieh Hosseini Tabaghdehi is a Senior Lecturer in Strategy & Business Economy at Brunel Business School, Brunel University of London. She serves as Programme Lead for the BSc International Business Programme and Trade2Grow Executive Education Programme. Additionally, she is Impact Lead at the Brunel Centre for AI: Social and Digital Innovation, where she leads the capability area in the Future of Work. Dr. Tabaghdehi is also an economist and social impact advisor for the independent NGO, Social Innovation Movement. Dr. Tabaghdehi earned her PhD in Economics and Finance (2008) and MSc in International Money, Finance, and Investment (2015), both from Brunel University London. She also holds a BA in Theoretical Economics from University of Mazandaran. She completed the Postgraduate Certificate in Academic Practice and is a Fellow of the Higher Education Academy. Dr. Tabaghdehi is internationally recognized for her research on digital transformation, with particular expertise in the ethical integration of artificial intelligence and digital technologies. Her work focuses on how emerging technologies shape industries, labor markets, and society, with emphasis on enhancing SME growth through technological innovation. She explores applications across critical sectors including social care, supply chain management, and environmental sustainability. A central theme in her research is smart data governance, ensuring ethical, transparent, and responsible use of data in decision-making processes. Her research portfolio demonstrates a consistent focus on the intersection of technology, ethics, and business strategy. She has developed frameworks like the Digital Business Auditing Framework, which has been adopted internationally for smart city initiatives. Her work connects academic research with practical policy applications, as evidenced by her presentations as oral and written evidence to the House of Commons Select Committee. Her publications span AI ethics, digital footprint implications, fertility economics, and healthcare cost analysis, showing interdisciplinary breadth while maintaining thematic coherence around digital transformation's societal impact. Scientific Awards and Recognition Semi-finalist: Research Impact Award at Brunel University London, 2023 Staff Award: Exceptional in Collegiality and Supportive to Colleagues at Brunel University London, 2022 Exceptional Performance at Regents University London, 2018-19 Staff Award in Teaching, Learning and Assessment at Regents University London, 2016 Best Lecturer Award at London Brunel International College, 2014 Best Lecturer Award at London Brunel International College, 2013 Dr. Tabaghdehi actively supervises PhD students researching areas including Smart Data Governance, Ethical AI Governance, Digital Innovation Impact, Responsible AI Adoption Strategies, Sustainability, and Future of Labour Market. She has secured research funding from multiple sources including the Economic & Social Research Council (ESRC), Brunel University London, and Brunel Business School. Her current projects include research on AI Adoption and Governance, Youth digital addiction, Algorithm Reliability Framework, and SMEs digital footprints. She has also co-designed the "Digital Adoption" module for the UK Government's Help to Grow Management program, demonstrating the practical application of her research. As a member of multiple professional organizations, Dr. Tabaghdehi serves as an associate practitioner at Social Value International, associate member of the Big Innovation Centre, and member of the All-Party Parliamentary Group on AI. She is also a member of the ESRC Review College, British Academy of Management Review College, and Energy Institute UK, contributing to the broader academic and policy communities through these roles.
Professor Toby Miller holds the Stuart Hall Professorship in Cultural Studies at Universidad Autónoma Metropolitana—Cuajimalpa, and is a Research Professor at the University of California, Riverside. He also serves as Sir Walter Murdoch Distinguished Collaborator at Murdoch University. His work spans cultural studies, environmental media, and global cultural policy. Miller has authored or edited over 40 books, including recent titles like How Green is Your Cell Phone? (2020), Greenwashing Culture (2018), and Global Media Studies (2015). His research interrogates the intersections of culture, technology, and ecology, with a focus on sustainability narratives in media and sport. Research interests include cultural labor, greenwashing in corporate and governmental practices, global media systems, and the future of the humanities. Miller’s interdisciplinary approach bridges sociology, media studies, and environmental ethics. He currently chairs the Cultural Studies Association (US). Awards: Cultural Studies Association Presidency, Sir Walter Murdoch Distinguished Collaborator Publications: Over 300 peer-reviewed papers and 40+ authored/edited books Miller advises on cultural policy at international levels and collaborates with institutions globally. His work is translated into 11 languages, reflecting its broad academic and public impact.
Professor Giana M. Eckhardt is a leading academic in consumer behavior and marketing at King’s Business School, King’s College London, where she also serves as Vice Dean for Engagement & Executive Education. She holds a BSc from the University of Connecticut and a PhD from the University of Minnesota. Affiliations: Editor-at-Large for Journal of Consumer Research, Co-Editor of Handbook of the Sharing Economy (Edward Elgar), Past Co-Chair of Consumer Culture Theory Conference Grants: Australian Research Council, Marketing Science Institute, British Academy of Management Her research focuses on consumer culture theory, ethical consumption, branding, and the sharing economy. Key areas include digital nomadism, consumer spirituality, and intersectionality. Eckhardt’s work has been featured in Harvard Business Review , The Wall Street Journal , and National Public Radio . Recent publications explore marketized care, liquid consumer security, and spirituality’s intersection with gender/religion. She teaches brand management to MBA and executive students globally. Awards: Sheth Foundation Award, Marketing Science Institute Award Key Projects: Study on peer-to-peer fashion rentals in sharing economy, analysis of social atmospheres in live events Eckhardt’s work bridges academic rigor with real-world impact, addressing sustainability, ethics, and global consumer dynamics.
Elmira Djafarova serves as the Head of the Marketing Subject Group in the Department of Marketing, Operations, and Systems at Northumbria University's Faculty of Business and Law. She holds a PhD in Tourism and is a Senior Fellow of the Higher Education Academy. Her academic leadership includes roles as Programme Director for Top-Up and Postgraduate Business programmes, focusing on enhancing international student experiences through initiatives like the International Mentoring Scheme. Her research spans digital influencers, social media engagement, consumer behavior, and tourism marketing. Notable contributions include studies on influencer credibility, crisis resilience via digital technology, and Generation Z's ethical consumption patterns. She has authored over 30 journal articles in outlets like *Computers in Human Behavior* and *Tourism Analysis*, and actively reviews for *Tourism Management* and *Journal of Advertising Research*. Research Interests: Electronic Word of Mouth, Social Media Analytics, Crisis Communication, Digital Marketing Professional Roles: Associate Editor for *Journal of Marketing Management*, Programme Chair at the Academy of Marketing Conference (2016) Recent work explores the impact of data usage patterns in Africa and the effectiveness of mindfulness interventions against fake news. She supervises PhD candidates researching cancel culture, showrooming behavior, and university search experiences. Djafarova has presented keynotes at the Operational Research Society and participates in international conferences on marketing innovation and digital transformation.
Dr Wasim Ahmad is a Lecturer in Marketing at the Department of Marketing, Lancaster University Management School (LUMS), having joined the institution in January 2024. His prior academic appointments include Monash University, Florida State University, Teesside University, and Fujian University of Technology, where he conducted research, taught undergraduate/postgraduate modules, and led curriculum development. Education: Ph.D. in Marketing, University of International Business and Economics PostDoc, Florida State University Research Interests: Dr Ahmad investigates consumer behaviour with emphasis on negative emotions (brand hate, betrayal) and extreme responses to brands across cultural contexts. His work spans sustainability-oriented innovation in B2B firms, eco-brand strategy, and cross-cultural CSR implementation—particularly during crises like the pandemic. He employs quantitative methodologies including experimental designs and meta-analysis, frequently examining digital marketing phenomena such as virtual influencers, travel apps, and dark patterns in online interfaces. Publication Trends: His 2023-2025 output reveals concentrated research on brand hate consequences in B2B relationships, sustainability innovation linked to triple-bottom-line performance, and cross-cultural digital behaviour (e.g., social media addiction, travel app usage). Key journals include Journal of Business Research , Industrial Marketing Management , and Annals of Tourism Research , demonstrating interdisciplinary reach across marketing, sustainability, and tourism. Scientific Awards: No specific awards, prizes, or fellowships mentioned in source materials Advising and Grants: Dr Ahmad actively supervises PhD candidates in green marketing topics (product sustainability, eco-brand orientation) using quantitative approaches. He teaches core modules including International Marketing (MKTG101), Strategic Marketing (MKTG301), and Marketing Research (MKTG212). No grant funding details were provided in the directory. Labs and Teams: No dedicated research labs or teams specified in current affiliation Collaborative work evident in B2B sustainability studies with international co-authors
Dr. Elaine Chen serves as Senior Lecturer in Business Analytics and Course Leader for the MSc Business Analytics and Artificial Intelligence at Nottingham Business School, Nottingham Trent University. Her teaching emphasizes practical applications of data and AI technologies for business decision-making, with dedicated focus on accessibility for diverse student backgrounds across technical and strategic domains. Her academic credentials include: PhD in Computing Science MSc in Business Information Technology Postgraduate Certificate in Academic Practice BTech (Hons) in Business Information Systems Chen's research bridges educational and business contexts through data-AI integration: Generative AI adoption in higher education, particularly for neurodivergent/disabled students Human-AI collaboration frameworks in organizational settings SME applications for AI-driven efficiency and competitiveness Workforce analytics and talent management systems Her work consistently connects technical AI capabilities with real-world implementation challenges. Publication analysis (2023-2025) reveals accelerating focus on generative AI's educational impact and business strategy integration, evolving from her foundational work in social recommender systems (2014-2020) which established methodologies now applied to contemporary AI challenges in business contexts. Her professional recognition includes: Senior Fellow of the Higher Education Academy (HEA) Chen actively supervises PhD candidates in AI education, human-AI collaboration, and workforce analytics domains. Her pedagogy leadership includes designing accredited business analytics curricula and securing teaching innovation projects with documented outcomes in student engagement metrics. Prior industry experience as an automation engineer at Intel informs her practical approach to AI implementation. Current initiatives focus on generative AI ethics frameworks and longitudinal SME adoption studies, extending her established research trajectory into emerging business technology challenges.
Professor Emma Parry is a Professor of Human Resource Management and Group Head of the Changing World of Work at Cranfield School of Management, Cranfield University. She is a recognized expert in Human Resource Management (HRM) and plays a leading role in several global research projects including Cranet, a worldwide network of over 40 business schools conducting comparative HRM research, and 5C, a global research project involving around 30 academic institutions examining cultural and age differences in attitudes towards careers. Professor Parry joined Cranfield University in 2002 as a Research Fellow within the Human Resource Research Centre. She holds a PhD and an MSc in Applied (Occupational) Psychology, both from Cranfield. Her educational background has provided a strong foundation for her research in human behavior at work and HRM practices. Professor Parry's research focuses on the impact of the changing external context on managing people, particularly examining technological advancement, age demographics and generational diversity, and national context. She has also conducted extensive research on human capability within defense contexts. Her scholarly contributions include authoring "Managing People in a Contemporary Context" (Routledge) and editing six other books. She serves as Editor in Chief of the International Journal of Human Resource Management (IJHRM) and Series Editor for "The Changing Context of Managing People" book series (Emerald). Professor Parry's recent publications demonstrate a strong focus on global HRM trends, generational differences at work, the impact of technology on employment, and career development across different national contexts. Her work often takes a comparative approach, examining how HR practices and career trajectories vary across cultural and institutional settings. She has been particularly active in researching the impact of the COVID-19 pandemic on careers and the implications of emerging technologies for the future of work. Fellow of the British Academy of Management (FBAM) Academic Fellow of the Chartered Institute of Personnel and Development (CIPD) Honorary Fellow of the Institute for Employment Studies Visiting Research Fellow at Westminster Business School President of the Executive DBA Council (EDBAC) Elected member of the British Academy of Management (BAM) Council Professor Parry teaches on graduate and executive programs in Human Resource Management, Talent Management, Organizational Behavior, and Research Methods. She has advised numerous PhD students and has secured research funding from various organizations including the Defence Science and Technology Laboratory (Dstl), Home Office, Chartered Institute of Personnel and Development (CIPD), Society for Human Resource Management (SHRM) Foundation, Forces in Mind Trust, and Department for International Development (DFID). Her work bridges the gap between academic research and practical application, making significant contributions to both scholarly knowledge and organizational practice in the field of HRM.
