John NadeauView profile
Adjunct Professor
Dr. John Nadeau is an Adjunct Professor in the Faculty of Education and Professional Studies at Nipissing University. He holds a BComm, MMS, and PhD from Carleton University. His research focuses on consumer behavior dynamics, international marketing, and sport/tourism branding. Research interests include: Cross-cultural consumer decision-making Nation branding and country image effects Sponsorship effectiveness in mega-events Ethnic identity in marketing His publications demonstrate consistent focus on brand-crisis management and sponsorship strategies, with recent work examining social media's role in consumer-brand relationships during crises. Awards include: Outstanding Article of the Year (2013) Multiple Best Paper Awards from international conferences








