Find Academic Supervisors

• agent and multi-agent systems
• online auctions
• machine learning
• +6 more

Patricia Anthony serves as Associate Professor at Lincoln University's School of Landscape Architecture in New Zealand, where she holds an ORCID identifier 0000-0002-4991-3340. Her academic appointments include Faculty Postgraduate Chair for the Faculty of Environment, Society and Design (2021-2024) and current affiliation with the Centre for Geospatial and Computing Technologies (2025-present). Previously, she served as Head of Department (2016-2017), Department Postgraduate Coordinator (2014-2016), and SHIFT Coordinator (2017-2020). Her educational background comprises a Ph.D. from the University of Southampton, United Kingdom; an M.Sc. from Birkbeck, University of London, United Kingdom; and a BSc (High Honors) from the State University of New York, United States. She is proficient in Malay language, with reading, writing, and speaking capabilities. Dr. Anthony's research centers on agent and multi-agent systems, utilizing artificial intelligence techniques including machine learning, evolutionary computation, and text processing as decision-making strategies for agents. She is recognized as a leading researcher applying intelligent agents across diverse domains such as online auctions, agriculture, education, and social media analysis. Her specialized work in sentiment analysis and emotion identification enables agents to detect emotional states in textual communications, with recent applications in earthquake tweet analysis. Her publication record demonstrates consistent scholarly output with over 130 publications, showing particular strength in applying multi-agent systems to practical challenges. Recent work reveals three major research streams: trust and reputation management in IoT environments (accounting for approximately 30% of recent publications), agricultural technology applications including mastitis detection and water resource management (approximately 40%), and social media analysis focusing on elderly technology adoption and cyber aggression classification (approximately 30%). Adjunct Professor, Hubei University of Technology, Wuhan, China Program Committee/Senior Program Committee member for Pacific Rim International Conferences on Artificial Intelligence (PRICAI) 2016, 2018, 2019 Co-chair for International Carnahan Conference on Security Technology (ICCST) 2014, 2016, 2018, 2020 Member of Institute of Electrical and Electronics Engineers (IEEE) Reviewer for Engineering Applications of Artificial Intelligence, Malaysian Journal of Computer Science, and Adaptive Behaviour Dr. Anthony has supervised numerous postgraduate students across multiple research areas related to multi-agent systems, with completed projects spanning cyber aggression classification, agricultural technology, IoT security, and elderly technology adoption. She serves as an examiner for advanced computing courses including Advanced Database (COMP643), Advanced Programming (COMP642), and Studio Project (COMP639), demonstrating her integration within the university's computing curriculum despite her Landscape Architecture appointment. Her research aligns with Sustainable Development Goal 11 (Sustainable Cities and Communities), reflecting her commitment to applying computational techniques to address real-world challenges in urban and community contexts. She actively collaborates across disciplines through the Centre for Geospatial and Computing Technologies, bridging computational methods with landscape architecture applications.

Justin LeibyView profile

Associate Professor

• Auditing Practices
• Professional Skepticism in Auditing
• Audit Quality
• +4 more

Justin Leiby is an Associate Professor of Accountancy at the University of Illinois Urbana-Champaign’s Gies College of Business, serving as Academic Director of the BSA/MSA Program and holder of the Professor Ken Perry Faculty Fellowship. His research focuses on auditing practices, professional skepticism, audit quality, and the application of data analytics in auditing. He is based at 196 Wohlers Hall in Champaign, Illinois, and can be reached at jleiby2@illinois.edu. Leiby’s work bridges experimental auditing research and real-world audit processes, examining how audit committees influence professional skepticism, the impact of data analytics on auditor decision-making, and the effects of incentive systems on auditor behavior. His recent studies address challenges in audit evidence review, audit effort allocation, and spreadsheet governance risks in financial reporting. Though no specific awards are listed, his leadership roles indicate recognition of his contributions to academic programs and research. His advising and grant activities are tied to his directorship of the BSA/MSA program, which likely involves curriculum development and student mentorship. Leiby’s research often intersects with interdisciplinary teams, leveraging online platforms to advance experimental methods in auditing.

Anatoliy GruzdView profile

Professor

• Social Media
• Online Communities
• Misinformation
• +7 more

Dr. Anatoliy Gruzd is a Professor and Canada Research Chair (Tier 2) in Privacy Preserving Digital Technologies at the Department of Information Technology Management, Faculty of Communication and Design, Toronto Metropolitan University. He also serves as Director of Research at the Social Media Lab, where he leads interdisciplinary research on social media, online communities, misinformation, and information privacy. His research explores how digital platforms shape communication, information sharing, and public discourse, with a strong focus on computational methods to analyze social media data. He has received major funding from Canada’s Tri-Council agencies (SSHRC, NSERC, CIHR), CFI, and the World Health Organization, underscoring the societal relevance of his work, especially during the global infodemic. Social Media Online Communities Misinformation and Infodemics Information Privacy Digital Technologies Data Stewardship The 15 most recent publications reflect a consistent focus on understanding digital risks such as misinformation, algorithmic bias, online violence, and privacy challenges. These works span disciplines including public health, computer science, communication, and ethics, often using network and behavioral analysis to uncover patterns in large-scale social media data. His research trend emphasizes societal impact, policy relevance, and interdisciplinary collaboration. Canada Research Chair in Privacy Preserving Digital Technologies, Tier 2, 2020 Open Access Wall of Fame Award, Toronto Metropolitan University Library, 2020 Member, Royal Society of Canada College of New Scholars, Artists and Scientists, 2017 Canada Research Chair in Social Media Data Stewardship, Tier 2, 2015 Best Paper Award, Internet, Policy & Politics Conference, Oxford, 2014 Dr. Gruzd has secured substantial research grants as Principal Investigator from SSHRC, NSERC, CIHR, CFI, WHO, and Global Affairs Canada. His projects include studying privacy-preserving technologies, anti-social behavior online, infodemic management, and online violence against women. He actively mentors students and collaborates with international researchers, though specific advisees are not listed. His leadership in the Social Media Lab fosters innovation in digital methods and ethical data practices. The Social Media Lab, under his research direction, functions as a hub for interdisciplinary scholarship on digital society, bringing together researchers from communication, computer science, public health, and policy. The lab conducts cutting-edge research on misinformation, platform governance, and digital well-being, often in partnership with public and international organizations.

Paul M. VaalerView profile

Professor

• Migrant remittances and entrepreneurship
• Sovereign risk and credit rating agencies
• Political business cycles in emerging democracies
• +3 more

Paul M. Vaaler is the John and Bruce Mooty Chair in Law & Business with joint appointments at the University of Minnesota's Carlson School of Management (Department of Strategic Management & Entrepreneurship) and Law School. He holds a PhD from University of Minnesota (1997), JD from Harvard Law (1988), MA from Oxford as a Rhodes Scholar (1985), and BA from Carleton College (1983). His research integrates business, law, and policy with focus areas including: Migrant remittances and venture investment in developing economies Sovereign risk assessment and credit rating agencies Political business cycles in emerging democracies Technology industry performance dynamics Data privacy regulation impacts Vaaler's publications demonstrate consistent focus on international business policy, with recent work examining data breach laws, diaspora institutions, and discriminatory market practices. His methodological approach combines empirical analysis of institutional impacts with practical policy implications. Honors include: Academy of International Business Fellow (2020-Present) Fulbright Scholar to South Africa (2019-2020) Sanjaya Lall Visiting Professorship at Oxford (2012) Rhodes Scholarship for Oxford studies He holds editorial leadership roles including Co-Editor-in-Chief of SSRN's Global Business Issues journal and Senior Editor for Journal of International Business Policy . From 2015-2019, he provided business commentary for WCCO Radio.

Ronald T. WilcoxView profile

Professor

• Marketing
• Financial Services
• Public Policy
• +4 more

Ronald T. Wilcox is the NewMarket Corporation Professor of Business Administration at the University of Virginia's Darden School of Business. He teaches the required Marketing course in both the MBA and Executive MBA programs, as well as the elective 'Pricing,' and participates in numerous Executive Education programs. Joining the Darden faculty in 2001, Wilcox has established himself as a leading expert in marketing strategy and financial services marketing. His research focuses on the marketing of financial services and its interface with public policy, with publications appearing in top journals including Journal of Marketing Research, Management Science, Marketing Science, and Journal of Business. He is a frequent contributor to Forbes and has authored the book 'Whatever Happened to Thrift? Why Americans Don't Save and What to Do About It,' which was named one of the Top Five Business Books of the Year by Kiplinger. Wilcox has four specific areas of expertise: marketing financial services, branding, marketing for nonprofits and public policy, and general marketing strategy. His extensive publication record includes numerous case studies and technical notes covering pricing strategy, brand positioning, product line management, and marketing analytics. His recent work demonstrates continued engagement with contemporary marketing challenges including digital transformation, sustainability, and strategic pricing in complex regulatory environments. Selected Awards: Top Five Business Books of the Year by Kiplinger (2009) for 'Whatever Happened to Thrift?' Before joining Darden, Wilcox served as an assistant professor at the Carnegie Mellon Graduate School of Industrial Administration and as an economist for the U.S. Securities and Exchange Commission. He has also consulted for major corporations including Pratt & Whitney, Sikorsky, Timken, and Johnson & Johnson. His educational background includes an A.B. from Xavier University and M.S. and Ph.D. degrees from Washington University.

Daniel BeverungenView profile

Professor

• Business Process Management
• Service Research
• Information Systems
• +3 more

Prof. Dr. Daniel Beverungen holds the Chair of Information Systems, specifically Business Information Systems, at Paderborn University where he serves as Vice Dean for Processes and Cooperation at the Faculty of Business Administration and Economics. He is also Speaker of the Steering Committee of the Software Innovation Campus Paderborn (SICP) and Chairman of the Board of the Software Innovation Lab (SI-Lab). His work bridges academic research with industry applications through strong partnerships with companies across Germany. His academic journey began with a Dipl.-Wirt.-Inf. (MSc equivalent) in Information Systems from Paderborn University in 2006. He earned his Dr. rer. pol. from the University of Münster in 2010, followed by postdoctoral research there until 2015. He served as Acting Professor at Münster (2015-2016) and was appointed Venia legendi in 2014. In 2021, he received an offer for a Full Professorship at Bamberg University (declined). Prof. Beverungen's research primarily focuses on service research, business process management, and the design of innovative information systems. He is renowned for his conceptualization of smart service systems and has led the development of industry standards (DIN SPEC 33453, DIN PAS 1091, DIN PAS 1094). His work examines how workarounds transform into process innovations and investigates digital platforms for value co-creation in hyper-connected environments. Recent research emphasizes digital responsibility and sustainable digitalization. His publication portfolio reveals a strong trajectory toward understanding smart service systems, business process innovation through workarounds, and digital responsibility frameworks. The research spans theoretical foundations to practical applications in industries like energy distribution, urban retail, and cultural platforms. A notable trend is the integration of socio-technical perspectives in information systems design, emphasizing how people and technology interact in complex service ecosystems. Prof. Beverungen has received notable recognition including: Paper of the Year 2020 from Electronic Markets journal Membership in the Wissenschaftskolleg der Universität Paderborn (2024-2025) SAP Certified Associate for Business Process Integration with SAP S/4HANA (2022) As an academic leader, Prof. Beverungen has supervised numerous students through project seminars focused on business process management and information systems design. He leads significant research initiatives including SHAPE, Change.WorkAROUND, and AProSys projects with industry partners. His editorial roles include Department Editor for Business Process Management at BISE journal and Guest Editor for Electronic Markets. He has secured funding for research on digital service systems and platform-based innovations. Prof. Beverungen directs the Software Innovation Campus Paderborn (SICP), a major innovation hub where 43 professors collaborate with 44 companies on digital innovations. He chairs the Software Innovation Lab (SI-Lab), Paderborn University's largest central research facility. Through SICP, his team develops solution perspectives for ERP systems like SAP S/4HANA and digital data rooms, with particular expertise in Networked Cultural Platforms as part of the German government's Data Space Culture project.

• Clinical Education in Physiotherapy
• Student Learning on Clinical Placements
• Student Underperformance on Clinical Placements
• +7 more

Catherine Johnston is a Senior Lecturer and Clinical Education Manager in the Physiotherapy Program at the University of Newcastle's School of Health Sciences. With a PhD and MAppSc in Cardiopulmonary Physiotherapy from the University of Sydney, she focuses on clinical education in physiotherapy and cardiopulmonary physiotherapy, particularly pulmonary rehabilitation. Research Interests: Student learning on clinical placements, underperformance, support systems, clinical placement models, and rural health education. Teaching: Course coordinator for multiple clinical practice units (PHTY2060–PHTY4040). Former Program Convenor for BPhysio(Hons). Grants: Secured over $194,353 in funding, including grants for simulation-based educator training and rural health programs. Collaborations: Works with colleagues like Clint Newstead, Luke Wakely, and Lesley Macdonald-Wicks on projects related to rural placements and interprofessional education. Notable Contributions: Published extensively on simulation-based learning, rural clinical education, and private practice placement models. Active in developing tools to enhance clinical supervision and student preparedness.

Silje Anderdal BakkenView profile

Research Fellow

• Digital criminology
• Qualitative methods
• Illegal markets
• +5 more

Silje Anderdal Bakken is a Postdoctoral Fellow at the Department of Criminology and Sociology of Law, Faculty of Law, University of Oslo. She is actively engaged in research on digital criminology with a focus on illegal markets, social media, and drug-related activities in digital spaces. She contributes significantly to the ERC-project "Digital DNA" led by Mareile Kaufmann, examining the evolving relationship between technology, DNA, and evidence. Her educational background includes a PhD from the Department of Sociology at University of Copenhagen with a dissertation titled Drug dealing on social media. A sociological study of risk, trust, and capital in illegal markets . She also holds Master's and Bachelor's degrees in criminology from the University of Oslo, and a Bachelor's degree in sociology from the University of Bergen. In 2022-2023, she worked as a university lecturer at IKRS. Bakken's research interests center on digital criminology and qualitative methods, particularly digital ethnography and digital interviews. Her work explores how illegal drug markets operate on social media and darknet platforms, examining risk, trust, and capital formation in these digital environments. She investigates the visual aspects of online drug markets, the transition from traditional dealing to social media influencing, and the development of digital capital in illegal markets. Her publication record reveals a strong focus on the intersection of digital technology and criminology, with particular emphasis on social media platforms as venues for illegal drug markets. Her research demonstrates methodological innovation through the development of app-based textual interviews and visual analysis of digital criminal spaces. The work spans theoretical contributions to criminological understanding of digital markets while maintaining empirical grounding in Nordic contexts. Bakken teaches and supervises across multiple courses at bachelor's and master's levels, including KRIM1100 Introduction to criminology, KRIM2963 and KRIM4963 Crime and technology, and various thesis supervision courses. Her teaching responsibilities cover qualitative methods at both undergraduate and graduate levels, reflecting her expertise in digital research methodologies. She is affiliated with several research groups including Law and Technology (JOT), Police and Technology, and thematic groups focused on Digital criminology, Research ethics, and Criminological theory. Her current work on the ERC-project "Digital DNA" represents a significant expansion of her research into the relationship between consumer DNA testing and law enforcement practices.

• Insurance sector
• Financial markets
• Retirement savings
• +6 more

Dr. Teresa Bednarczyk is a full-time Professor at Maria Curie-Skłodowska University's Faculty of Economics , where she leads the Department of Insurance and Investment . She earned her PhD (1999) and habilitation (2012) in Economics from the same university, with both theses focusing on insurance , financial markets , and pension systems . Her work has been recognized with the National Bank of Poland Award for habilitation theses. ORCID ID: 0000-0002-9340-6864 Current consultation hours: On-site Tuesdays 9:30-11:00 in room 615, remote via Microsoft Teams Thursdays 13:00-14:30 Research focuses on insurance sector dynamics , pension system evolution , and financial market interdependencies . Recent publications examine peer-to-peer insurance models , retirement savings determinants , and systemic risk in reinsurance . Her work spans empirical studies and theoretical frameworks. Scientific contributions include 25 publications with 936 ministerial points. Key awards: National Bank of Poland Award (2014) Polish Academy of Sciences membership (since 2015) Scientific Advisory Committee to Financial Ombudsman (multiple terms) Serves as primary advisor to multiple award-winning theses, including Dr. Tomasz Pasierbowicz 's 2024 work on sharing economy insurance and Jakub Konstanciuk 's 2022 research on cyber risk in Poland .

John CooperView profile

Professor

• Astrophysics
• Physics of Life
• Energy Materials
• +6 more

Prof John Cooper is a Professor in the Department of Physics at the University of Cambridge, affiliated with the Cavendish Laboratory. His research focuses on interdisciplinary physics themes including Astrophysics, Quantum Information, and Energy Materials, alongside innovative collaborations in soft matter and nanosystems. He leads or contributes to major research initiatives such as CORDE and has pioneered methodologies in applied quantum physics and condensed matter theory. Prof Cooper’s work bridges physics with societal challenges, as evidenced by his recent publications in criminology and public policy, where he applies rigorous research design to evaluate policing and rehabilitation programs through randomized control trials. His research emphasizes practical applications of theoretical physics in real-world contexts. He holds a prominent role within the Cavendish Laboratory, contributing to its global reputation in fundamental and applied physics research. No specific educational background or awards are detailed in the provided materials, though his active involvement in high-impact interdisciplinary projects underscores his scholarly influence.

• Computer and Network Security
• Computer Networking
• Network Modeling and Performance Evaluation
• +4 more

Cliff C. Zou is a Professor at the Department of Computer Science, University of Central Florida (UCF), and Program Coordinator for Master's degrees in Digital Forensics and Cyber Security and Privacy. He serves as a UCF Cybersecurity and Privacy Cluster member, Point-of-Contact for UCF CAE-CD/CAE-R designations, and leads the Data Systems Group. With a Ph.D. from University of Massachusetts, Amherst (2005), and B.S./M.S. from USTC, he has received numerous awards including the UCF-TIP Award (2013, 2024), Best Paper Awards, and Fellowships. Ph.D., Electrical & Computer Engineering, University of Massachusetts, Amherst (2005) M.S., Automation, University of Science & Technology of China (USTC) (1999) B.S., Automation, USTC (1996) His research spans Computer and Network Security , IoT Security , Blockchain Systems , Wireless Network Security , and Malware Analysis . Recent work focuses on adversarial machine learning, side-channel attacks, encrypted traffic classification, and secure IoT architectures. His publications (2025-2020) highlight trends in deep learning-based defense , WiFi fingerprinting , TrustZone security , and malware propagation . Scientific Awards: UCF Teaching Incentive Program (TIP) Award (2024, 2013) Best Paper Award (2023) Best Student Paper Award (ACSAC 2007) Guo Moruo Scholarship (USTC, 1996) Graduate Fellowships (University of Massachusetts, 1999-2001) Prof. Zou has advised 14 PhD graduates and numerous Master's/BS students, many now holding academic/industry roles. His funded projects include NSF grants (DGE-2325452, DGE-2042996, DGE-1723587, DGE-1915780), US Army PEO STRI collaborations, and Florida Center for Cybersecurity seed grants. He leads the cyberforensic.net educational platform and has contributed to free IoT security labs for professionals.

Angela CrackView profile

Professor

• NGO Accountability
• Language and Translation in Development
• NGO-Community Relationships
• +3 more

Professor Angela Crack is a Professor of Civil Society and Social Impact at the University of Portsmouth's Faculty of Humanities & Social Sciences. She holds a PhD in International Relations from the University of Southampton (2004) and has held academic positions at Southampton, Liverpool John Moores University, before joining Portsmouth in 2008. Her research focuses on NGO accountability, language in development work, and pracademia (bridging academic and practitioner roles). She leads the AHRC-funded 'Translation Glossary Project,' which co-produced a Chichewa-English glossary with Malawian communities to improve NGO communication. She also chairs the Pracademic Development Initiative and serves on the Independent Review Panel for Accountable Now. She is an experienced PhD supervisor and teaches 'NGOs and Social Movements' and 'Researching International Relations.' Education: PhD in International Relations, University of Southampton (2004) MSc in International Relations (Research), University of Southampton (2000) BSc (Hons) in Politics and International Relations, University of Southampton (1999) Key Roles: Principal Investigator: AHRC-funded 'Translation Glossary Project' Member: Pracademic Development Initiative Steering Group Trustee: Amnesty International UK Her research emphasizes participatory methods and policy impact, such as her book Development NGOs and Languages and her work on NGO accountability frameworks adopted globally. She collaborates with NGOs like Tearfund and Transparency International, and her research often addresses language barriers and power dynamics in international development. Her 38+ publications span peer-reviewed articles, policy reports, and books, focusing on NGO practices, anti-racism, and translational justice. She advocates for inclusive methodologies that center community voices in development work. She has supervised seven successful PhD theses and secured grants from AHRC and other bodies. She is affiliated with the Centre for European & International Studies Research and actively engages in policy consultations, such as the UKCDR impact case study and the INGO Accountability Charter evaluation.

Kathleen RastleView profile

Professor

• Language processing
• Computational modeling of human cognition
• Writing systems
• +5 more

Kathleen Rastle is a leading figure in cognitive psychology at Royal Holloway, University of London , where she has been Professor since 2006. Her career spans significant leadership roles including Head of Psychology Department (2015-2019) and Associate Vice Principal for Research (2014-2015). She holds an international reputation through her honorary associate role at Australia's Centre for Cognition and its Disorders since 2002. Education PhD in Cognitive Science, Macquarie University (1997) BA in Psychology, Pomona College (1992) Rastle's research focuses on the cognitive mechanisms underlying language processing and reading acquisition. She investigates how orthographic representations facilitate reading, computational modeling of cognition, and evidence-based reading education policies. Her work bridges laboratory research with real-world educational implementation. Her publications demonstrate dominant themes in neuroimaging studies , reading research , and psycholinguistics . Key subfields include morphology in literacy development, stress assignment in speech production, and phonics-based instruction validation. Her 2001 DRC model remains foundational in visual word recognition research with over 3,885 citations. Scientific Recognition Fellow of the Academy of Social Sciences (2018) British Psychological Society Cognitive Section Prize (2018) Experimental Psychology Society Mid-Career Prize Lecturer (2017) Fellow of the Royal Society of Arts (2010) Fellow of the British Psychological Society (2011) As Editor-in-Chief of Journal of Memory & Language and former associate editor for multiple journals, Rastle shapes academic discourse. She has secured extensive funding from ESRC, BBSRC, Leverhulme Trust, and international agencies (Australian Research Council, National Research Foundation Korea), totaling £3.75 million over a decade.

Warut Khern-am-nuaiView profile

Associate Professor

• Information Systems
• Management Information Systems
• Online Marketplaces
• +5 more

Warut Khern-am-nuai serves as Associate Professor of Information Systems at McGill University's Desautels Faculty of Management, where he directs the Analytics, AI and Advanced Digital Technologies Initiative and Business & Management Research Centre while co-directing the Retail Innovation Lab. His cross-disciplinary work bridges information systems, artificial intelligence, and business operations with significant industry impact. His educational credentials include a Ph.D. in Management (MIS) with Computer Science minor from Purdue University, M.S. in Economics from Purdue, MBA (Honors) from Thailand's National Institute of Development Administration, and B.Eng. in Computer Engineering (First-Class Honors) from King Mongkut Institute of Technology Ladkrabang. Dr. Khern-am-nuai's research centers on online marketplace dynamics , predictive analytics for business , and AI-driven platform design , with special focus on user behavior, security implications, and economic outcomes. His work employs rigorous experimental and data-driven methodologies to address real-world challenges in retail, e-commerce, and digital platforms. Analysis of his recent publications reveals a strong trajectory toward fairness in machine learning systems , behavioral impacts of platform design , and AI applications in post-pandemic retail . These studies consistently leverage large-scale user data and experimental approaches to generate actionable business insights across diverse contexts. His scientific recognition includes: AIS Early Career Award (2023) ISS Sandy Slaughter Early Career Award (2022) Invitational Fellowship from Japan Society for Promotion of Science (2023) Multiple teaching honors including Poets&Quants Top 50 Professor (2022) Dr. Khern-am-nuai has secured over $1.1 million in competitive research funding, including SSHRC Insight Grants for "AI Generated Content and the Future of Online Platforms" ($143,510) and NSERC Discovery Grants for "Helping Retail Industry Navigate the Post-Pandemic World with AI" ($155,000). His grant portfolio demonstrates exceptional success in translating theoretical research into practical business solutions through industry partnerships. As leader of the Retail Innovation Lab and Analytics Initiative, he drives collaborative research connecting academic rigor with industry challenges, particularly in applying AI to retail analytics, supply chain optimization, and consumer behavior prediction through interdisciplinary team structures.

Jessica Sze Yin HoView profile

Associate Professor

• Digital Marketing
• Social Media Marketing
• E-commerce
• +4 more

Jessica Sze Yin Ho is an Associate Professor and Senior Fellow of the Higher Education Academy at Heriot-Watt University , where she serves in the School of Social Sciences as Associate Head and Programme Director of MA (Hons) Marketing in the Department of Marketing and Operations . She is a prolific researcher in digital marketing, social media, and sustainable consumption, with over 20 publications and multiple international awards. PhD in Marketing (Multimedia University, Malaysia) MPhil in Management (Multimedia University, Malaysia) BBA in Marketing (Multimedia University, Malaysia) Research Interests span Digital Marketing , Social Media Strategy , E-commerce , Sustainable Consumer Behavior , and Service Quality , with a focus on technology adoption and higher education quality. Her recent work explores Live Streaming Commerce , TikTok’s role in Cultural Heritage Promotion , and the Dark Side of Celebrity Endorsements . Her 15 most recent publications (2025–2020) analyze audience engagement , privacy dynamics in virtual streaming , sentiment analysis , and augmented reality applications across sectors like museums, tourism, and finance. Awards include multiple Best Paper and Best Reviewer recognitions from global marketing conferences. Collaborations include industry-funded projects on talent management and services marketing . She also mentors colleagues toward Senior Fellow of AdvanceHE status and contributes to UN Sustainable Development Goals through research on sustainable consumption and education.