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Scott WolfordView profile

Professor

• International Conflict
• International Institutions
• Game Theory
• +3 more

Scott Wolford is a Professor in the Department of Government at the University of Texas at Austin and Co-Director of the Correlates of War Project. He received a Ph.D. in political science from Emory University (2008) and a B.A. from Transylvania University (2002). Prior to UT Austin, he served as an assistant professor at the University of Colorado (2008-2011). Education Ph.D., Emory University (2008) B.A., Transylvania University (2002) Affiliations University of Texas at Austin (2011-present) University of Colorado (2008-2011) Co-Director, Correlates of War Project Editor, Conflict Management and Peace Science His research focuses on international conflict, military coalitions, game theory applications to security studies, and the interplay between leadership turnover and commitment problems in international relations. He has explored these themes through historical case studies of World War I, the Chinese Civil War, and Japan's wartime decisions, emphasizing how states navigate information asymmetries and credibility challenges. Wolford's publications appear in top journals including American Journal of Political Science , Journal of Conflict Resolution , and Security Studies . His 2015 book The Politics of Military Coalitions and 2019 textbook The Politics of the First World War (Cambridge University Press) integrate formal modeling with historical analysis to explain war initiation, coalition dynamics, and peace settlement failures. Key Research Themes Military coalition formation and stability Commitment and information problems in war Leadership turnover effects Power transition dynamics Game theory in historical conflict analysis Preventive repression in resource conflicts

Maja Mihelja ŽajaView profile

Associate Professor

• Public Finance
• Tax Policy
• Risk Management of Insurance Companies
• +5 more

Dr. Maja Mihelja Žaja is Associate Professor in the Department of Finance at the Faculty of Economics and Business, University of Zagreb , a position she has held since 2021. Since joining the faculty in 2006, she has also served as head of the specialist postgraduate programme Insurance and Reinsurance and teaches extensively across undergraduate, graduate and specialist levels. Additionally, she is an external lecturer at the Faculty of Electrical Engineering and Computing and the Faculty of Law in Zagreb. Education PhD in Economics, Faculty of Economics and Business, University of Zagreb – 2013 Specialist Postgraduate Programme in Insurance and Reinsurance, Faculty of Economics and Business, University of Zagreb – 2010 Research Focus Dr. Žaja’s research portfolio lies at the intersection of public finance , insurance economics and risk management . Core themes include the design and impact of tax policy , the fiscal sustainability of public systems (especially healthcare), the efficiency of insurance markets under Solvency II, and the growing role of green bonds and digital payment innovations in financial stability. Scientific Recognition Dr. Pero Jurković Award 2018 – for outstanding contribution to finance research. Croatian Insurance Bureau Award – for best scientific paper in the field of insurance. Teaching & Mentoring She is course leader for Insurance and Risks , Public Finance , Payment Systems , Croatian Tax System and Public Debt Management . Her mentees have received both the Dean’s Award and the Croatian Insurance Office Award for outstanding final theses. Leadership & Service Beyond research, Dr. Žaja currently heads the postgraduate specialist study Insurance and Reinsurance and has served as session chair or presenter at numerous domestic and international conferences, reinforcing the Faculty’s reputation in applied finance and insurance studies.

Sanaul HoqueView profile

Senior Lecturer

• Computer Vision
• Biometrics
• Security Systems
• +6 more

Dr. Sanaul Hoque is a Senior Lecturer in Secure Systems Engineering at the University of Kent's School of Engineering and Digital Arts, where he also serves as Course Lead for Electronic and Computer Engineering. His research focuses on biometric security systems, computer vision, and pattern recognition applications with over 79 publications documented in the Kent Academic Repository. Dr. Hoque's primary research interests include: Computer Vision and Pattern Recognition Biometrics and Security Systems Document Analysis and Modeling Encryption and Secure Systems Multi-Expert Fusion Techniques EEG-based Biometric Recognition His extensive publication record spanning over two decades demonstrates expertise in developing innovative biometric security solutions. Recent work focuses on neural network applications for security systems, explainable presentation attack detection, and EEG-based biometric recognition. His research shows a consistent trajectory toward more sophisticated and explainable biometric security systems that address real-world challenges in authentication and identification, with his most recent publication appearing in 2025. Dr. Hoque has maintained productive research collaborations with colleagues including Farzin Deravi, Konstantinos Sirlantzis, and Gareth Howells, resulting in numerous co-authored publications across various domains of biometric security. His work has appeared in reputable journals including Sensors, IEEE Access, and Pattern Analysis and Applications. As Course Lead for Electronic and Computer Engineering, Dr. Hoque plays a significant role in curriculum development and student mentorship within the engineering program at Kent. His expertise bridges theoretical computer science with practical security applications, particularly in biometric systems and secure document modeling.

• Real-Time Operating Systems
• Scheduling Algorithms
• System Programming
• +5 more

Sergey Vadimovich Zelenov serves as an Associate Professor at the Faculty of Computer Science, National Research University Higher School of Economics (HSE), working within the Basic Department "System Programming" of the Institute for System Programming named after V.P. Ivannikov of the Russian Academy of Sciences (ISP RAS). He joined HSE in 2017 and brings 26 years of scientific and teaching experience to his position. Dr. Zelenov earned his Candidate of Physical and Mathematical Sciences degree in 2001 and completed his specialist education at Lomonosov Moscow State University in 1998, specializing in Mathematics and Applied Mathematics with the qualification of Mathematician. His research focuses on Real-Time Operating Systems, scheduling algorithms for periodic tasks, software and hardware reliability assessment, and system security analysis. His work demonstrates particular expertise in developing scheduling criteria for conflict-free execution of periodic tasks in real-time environments and applying stochastic methods to analyze complex hardware-software systems. He has made significant contributions to AADL (Architecture Analysis & Design Language) modeling and visualization techniques. Dr. Zelenov's publication record shows consistent scholarly output with multiple publications in reputable journals and conference proceedings between 2017-2019, primarily in the field of real-time systems and system programming. His work frequently appears in the Proceedings of the Institute for System Programming of the Russian Academy of Sciences and international venues like IEEE conferences. Gratitude from the Faculty of Computer Science, HSE (September 2020) As an educator, Dr. Zelenov teaches Applied Systems Analysis for Master's students in Software Engineering at HSE, a course he has consistently delivered across multiple academic years from 2020/2021 through 2025/2026. His professional affiliation with the Institute for System Programming of the Russian Academy of Sciences (ISP RAS) dates back to 1997, indicating a long-standing commitment to system programming research. His scholarly identity is established through multiple identifiers including ORCID (0000-0003-0446-0541), ResearcherID (H-2069-2014), and Scopus AuthorID (10039123900), reflecting his integration into the international academic community.

• Artificial Intelligence
• Brain-Computer Interfaces
• Fuzzy Neural Networks
• +8 more

Distinguished Professor Chin-Teng Lin is a leading academic at the University of Technology Sydney (UTS) , where he serves as Co-Director of the Australian AI Institute (AAII) and Director of the Computational Intelligence and Brain Computer Interface Lab . With a career spanning decades, he has pioneered advancements in artificial intelligence (AI) and brain-computer interfaces (BCI) , focusing on human-machine collaboration, wearable EEG systems, and neuroergonomics. School of Computer Science, UTS Co-Director, Australian AI Institute Director, Computational Intelligence and BCI Lab Lin’s research interests are deeply rooted in machine-intelligent systems , cognitive neuroscience , and human-centric AI . He has developed groundbreaking technologies like fuzzy neural networks (FNNs) in 1992, which revolutionized AI by integrating human-like reasoning. His work extends to multi-agent reinforcement learning for cybersecurity, wearable EEG devices for real-world applications, and neurofeedback interventions for chronic pain management. His research outputs include over 950 peer-reviewed publications , with a focus on deep learning , transformer models , and clustering algorithms . Articles like the MGRW-Transformer (2025) and Autonomous Clustering (2025) highlight his leadership in interpretable AI and parameter-free methods. Scientific awards and recognitions include: IEEE Fellow (2005) IFSA Fellow (2012) IEEE Fuzzy Systems Pioneer Award (2017) Outstanding Achievement Award, Asia Pacific Neural Network Assembly Lin has supervised 72 PhD candidates , 30 postdoctoral fellows , and 237 research Masters students since 1992, mentoring notable alumni such as Dr. Zehong Cao (ARC DECRA Fellow) and Prof. Chia-Feng Juang (IEEE Fellow). His funding portfolio includes $10M+ from the US Army Research Lab , $3.8M from the Australian Defence Innovation Hub , and $30.2M in industry collaborations .

Ben SilaView profile

Professor

• Corporate Finance
• Corporate Governance
• Law and Finance
• +6 more

Ben Sila is a Professor of Finance and Director of Postgraduate Taught Programmes at the University of Edinburgh Business School . He is affiliated with the Edinburgh Centre for Financial Innovations and serves on the editorial boards of Corporate Governance: An International Review and Finance Research Letters . PhD in Finance from University of Edinburgh MSc in Finance and Investment (Distinction) from University of Edinburgh Bachelor of Engineering (Computer Engineering) from Chulalongkorn University Ben's research spans corporate finance , corporate governance , law and finance , and financial intermediation . Recent work explores climate change risk , gender diversity , and shareholder litigation , with implications for mortgage credit and corporate green investments . His publications focus on firm performance , credit markets , and governance structures , often incorporating legal frameworks and social policies . Emerging trends highlight spillover effects of governance practices and environmental risk in financial decision-making. Scientific Awards : Best Registered Report on 'Politics and Corporate Power', RCFS Winter Conference 2024 FMA Asia Best Paper Award Finalist Ben has secured research funding from the British Academy , Leverhulme Trust , and Carnegie Trust . He is actively involved in PhD supervision and has contributed to policy impact through citations by the United Nations Environmental Programme Finance Initiative .

Joseph J. CabralView profile

Assistant Professor

• Innovation Strategy
• Interfirm Collaboration
• Venture Capital
• +1 more

Joseph J. Cabral serves as Assistant Professor of Entrepreneurial Studies in the Stephenson Department of Entrepreneurship & Information Systems at Louisiana State University. His academic profile integrates cutting-edge research in venture capital dynamics with practical entrepreneurship education, positioning him at the intersection of corporate strategy and innovative business practices. Education: PhD in Management, Rensselaer Polytechnic Institute (2018) Professor Cabral's research program centers on Innovation Strategy, Interfirm Collaboration, Venture Capital, and the Behavioral Theory of the Firm. He investigates how corporate venture capital alleviates financial frictions in social entrepreneurship, examines reputation effects in investment syndicates, and analyzes behavioral drivers of corporate entrepreneurship. His work consistently addresses critical gaps in understanding how firms navigate innovation and collaboration in complex market environments. Analysis of his 2020-2024 publications reveals a cohesive research trajectory examining venture capital's role across multiple contexts: from social entrepreneurship financing to IPO dynamics and corporate innovation programs. His articles in Journal of Business Venturing and Strategic Entrepreneurship Journal demonstrate methodological rigor while addressing practically significant questions about resource allocation, partnership sustainability, and behavioral influences on strategic decisions. Teaching responsibilities include Corporate Entrepreneurship, Entrepreneurial Finance, and Open Innovation courses that leverage his research expertise. Media contributions to Lendingtree on small business entrepreneurship topics further extend his impact beyond academia into practical business guidance. Professor Cabral maintains active research collaborations with scholars including Kumar, Reid, Tucker, and Park. While no specific lab structure is mentioned, his publication pipeline indicates ongoing projects where graduate students can contribute to high-impact research in entrepreneurship and strategic management. Prospective students should contact him directly regarding current research opportunities and funding sources.

Laurence LE PODERView profile

Professor

• Crisis Management
• Economics
• Pedagogical Innovation
• +4 more

Laurence LE PODER is Full Professor and serves as Associate Dean of Pedagogy and Director of Pedagogical Innovation at KEDGE Business School. She holds a PhD from Aix-Marseille University and maintains affiliations with the Post-Crisis Finance Network (PoCfiN) and the United Nations Sustainable Development Solutions Network. Her leadership encompasses institutional pedagogy strategy and innovation initiatives across the business school. Her research focuses on three interconnected domains: Crisis Management : Examining organizational responses to disasters, emotional labor in high-stress environments, and communication strategies during ecological/industrial crises Economic Systems : Investigating social/solidarity economies, circular business models, and sustainable development frameworks Pedagogical Innovation : Developing simulation-based learning for complex business scenarios Publications from 2016-2024 reveal consistent thematic patterns: 75% analyze crisis management case studies (industrial accidents, cyberterrorism, aviation disasters) 20% explore economic diversity and sustainable finance models Recurring methodologies include simulation design and stakeholder analysis Strong emphasis on practical applications for business education and organizational leadership As pedagogical director, she has pioneered: The 'Night of Crisis at Kedge' immersive simulation Remote crisis management training with media pressure components Differentiated instructional frameworks (flipped classrooms, learning-by-doing) deployed across in-person, blended, and digital formats

• Strategic Communications
• Crisis Management
• Interactive Technologies
• +3 more

Prof. Rusi Marinov serves as Professor of Strategic Communications at New Bulgarian University's Department of Media and Communication. He teaches core courses including Communication and Smart Technologies, Strategic Communication, Interactive Communications, Crisis Management, and Cyber Crisis Management. His institutional affiliations extend to European networks such as ECREA, Europe Unlimited, The European Charter for Media Literacy, and Bulgaria's Union of Scientists. His research spans strategic communications with specialized focus on crisis management systems, smart technology integration, and knowledge transfer mechanisms. Prof. Marinov's work uniquely bridges communication theory with technological implementation, particularly examining how intelligent platforms transform crisis response protocols and information management during emergencies. His methodology emphasizes practical application of theoretical frameworks through interactive systems and real-time data analytics. Publication trends over the past two decades reveal progressive technological deepening - from foundational communication strategy frameworks (2004-2009) to current AI-driven crisis prevention platforms (2018-2020). Recent works demonstrate sophisticated integration of IoT, blockchain, and machine learning within communication architectures, reflecting industry evolution toward predictive rather than reactive crisis systems. Through his NBU courses and European network engagements, Prof. Marinov maintains active supervision of undergraduate research with emphasis on practical technology implementation. His professional activities with Europe Unlimited and ECREA suggest ongoing grant-supported work in digital communication policy, though specific funding details aren't publicly documented. Students gain direct exposure to emerging crisis technology platforms through his course structures.

• Computational agroecology
• Software Engineering
• Human-computer interaction
• +7 more

Stuart Charters is an Associate Professor at the School of Landscape Architecture, Lincoln University, New Zealand. His academic career spans research and teaching in computational agroecology, human-computer interaction, and software engineering. He serves as the Programme Director for the Master of Applied Computing and was previously seconded to be the Director of SIGNAL ICT Graduate School. Currently, he holds the position of Director of the Centre for Geospatial and Computing Technologies at Lincoln University. Dr. Charters holds a PhD and BSc (Hons) from the University of Durham, United Kingdom. His educational background provides a strong foundation for his interdisciplinary research that bridges technology, agriculture, and ecology, with applications in landscape architecture and sustainable agricultural systems. Charters' research focuses on the intersection of technology, agriculture and ecology, which he terms 'computational agroecology,' and on human aspects of computing including Software Engineering, Visualisation and eResearch. His work investigates how humans engage and interact with technology, with emphasis on both the design and deployment of environmental and agricultural technology, data presentation for consumption, and processes around human engagement. He particularly emphasizes that 'the ability for people to effectively engage with technology and interpret data is essential for technology adoption and effective data based decision-making.' His work in Evidence based Software Engineering aims to improve research reporting quality and provide methods to assess research evidence impact on practice or policy. His recent publications reveal a strong interdisciplinary focus spanning computational agroecology, IoT security, digital tools for landscape planning, and human-computer interaction in agricultural contexts. His work frequently employs geospatial modeling, multi-agent systems, and visualization techniques to address challenges in sustainable agriculture, landscape management, and technology adoption. A notable trend is his increasing focus on integrating ecological health with technological solutions in agricultural settings, particularly in New Zealand high-country environments. Charters actively supervises postgraduate research across diverse areas including neural networks for agricultural vehicles, IoT trust systems, technology's impact on elderly quality of life, and agile software development. His teaching includes directing the Master of Applied Computing program, which helps people transition into tech careers from any degree background. He has examined numerous courses including Industry Project COMP693 and Research Essay COMP698. He maintains an active international research network, collaborating with colleagues in New Zealand, Australia, and the UK. His ORCID identifier is 0000-0002-1560-0805, and he is available for collaborative projects, industry engagement, and student supervision in Masters and PhD programs.

Jingyue LiView profile

Professor

• Software Engineering
• Software Security
• Software Engineering and AI
• +2 more

Jingyue Li is a Professor in the Department of Computer Science at the Norwegian University of Science and Technology (NTNU), within the Faculty of Information Technology and Electrical Engineering. She earned her Ph.D. in Software Engineering from NTNU in 2006 and has extensive industrial experience including positions at IBM and DNV Research and Innovation. Her educational background includes: Ph.D. in Software Engineering from NTNU (2006) Professor Li's research spans several key areas in software engineering with a focus on both theoretical and practical applications. Her work bridges traditional software engineering practices with emerging technologies, particularly in the domain of security and blockchain systems. She has conducted extensive empirical research and applied design science methodologies to develop innovative tools and approaches. Her recent publications demonstrate a strong trend toward blockchain technologies, software security, and the intersection of AI with software engineering. The research shows increasing focus on practical applications of blockchain in decentralized autonomous organizations, consensus protocols, and security vulnerabilities in smart contracts. There's also significant work on integrating security practices into DevOps (DevSecOps) and applying machine learning techniques to software engineering problems. Professor Li has received recognition through her leadership roles in major conferences: General Chair for FSE 2025 (The ACM International Conference on Foundations of Software Engineering) Member of the EASE (International Conference on Evaluation and Assessment in Software Engineering) steering committee In terms of research leadership, Professor Li has served as Principal Investigator (PI) or Key Scientist on numerous research projects including TRACE4EU (2023-2025), PaaSforChain (2020-2023), CyberSmart (2017-2020), and several others focused on blockchain, security, and software engineering. She has also conducted research visits to institutions including University College London, University of Washington, Hiroshima University, and Peking University. Her research group appears to be actively engaged in both theoretical and applied research, with strong industry connections through projects like CyberSmart and SecureCyber that address real-world challenges in cybersecurity and smart city infrastructure.

Neil Christopher RenicView profile

Researcher

• The changing character of war
• Emerging military technologies
• Just War
• +7 more

Neil Christopher Renic serves as a Researcher at the Centre for Military Studies within the University of Copenhagen's Faculty of Social Sciences, Department of Political Science. He concurrently holds a Fellowship at the Institute for Peace Research and Security Policy, University of Hamburg. His institutional affiliations position him at the intersection of military ethics, international law, and emerging warfare technologies, with documented office hours indicating active engagement in academic duties. His foundational work includes the 2020 Oxford University Press monograph Asymmetric Killing: Risk Avoidance, Just War, and the Warrior Ethos . Renic's research program critically examines warfare's evolving character through dual lenses of technological innovation and ethical constraint. His primary focus areas—emerging military technologies, just war theory, and armed conflict regulation—converge in investigations of autonomous weapons systems' moral implications and the strategic consequences of battlefield misconduct. This interdisciplinary approach bridges political philosophy with empirical security studies, particularly analyzing how drone warfare and algorithmic targeting reshape accountability frameworks and humanitarian law compliance. His scholarship consistently challenges technological solutionism while exploring pathways for maintaining moral restraint in increasingly automated combat environments. Analysis of his 2023-2025 publications reveals a methodological pattern combining theoretical rigor with contemporary case studies, particularly Ukraine conflict analysis and nuclear deterrence frameworks. His work demonstrates growing interdisciplinary traction, evidenced by social media engagement across 102 X accounts and coverage in 9 news outlets for key publications. The research trajectory shows increasing attention to systemic accountability challenges in algorithmic warfare, with recent articles emphasizing the 'tragedy trap' of unaccountable weapons systems and the 'crimes of dispassion' inherent in automated killing. Renic maintains active scholarly communication through Opinio Juris and peer-reviewed journals including Ethics and International Affairs and Australian Journal of International Affairs . His collaborative network spans European security institutions, with notable co-authorship patterns indicating strong research partnerships in military ethics. While specific grant funding isn't detailed in available materials, the international scope of his collaborations suggests participation in multinational research initiatives focused on emerging security challenges. Based at the Centre for Military Studies (Øster Farimagsgade 5, Copenhagen), Renic contributes to one of Scandinavia's leading security research hubs. His work directly informs ongoing policy debates about lethal autonomous weapons regulation, with particular relevance to European Union arms control frameworks and NATO's evolving doctrine on emerging technologies. The Centre's interdisciplinary structure facilitates his integration of philosophical ethics with practical security policy analysis.

• Combinatorial Optimisation
• Explainable AI
• Metaheuristics
• +7 more

Dr. Lee Christie is a Research Fellow at Robert Gordon University's School of Computing, Engineering & Technology, where he conducts research in optimization and artificial intelligence. He is affiliated with the Complex Optimisation Research Group and maintains connections with the National Subsea Centre through his research on net-zero operations. His educational background includes: BSc (Hons) in Computer Science from Robert Gordon University (2003-2007) MSc in Information Engineering (Distinction) from Robert Gordon University (2009-2011, part-time) PhD in Computational Intelligence from Robert Gordon University (2011-2016) Dr. Christie's research primarily focuses on combinatorial optimization, structure learning, and blockchain technologies. He investigates how to make non-deterministic solvers more transparent through trajectory mining and feature extraction. His work bridges theoretical optimization techniques with practical applications in transportation systems (particularly connected autonomous vehicles), renewable energy (wind farm optimization), and supply chain management. He has published extensively on explainable metaheuristics, with a growing emphasis on making optimization algorithms interpretable for end-users while maintaining effectiveness. His recent publications (2021-2025) demonstrate a clear research trajectory toward explainable AI for optimization algorithms, with applications spanning transportation systems, renewable energy infrastructure, and complex supply chains. These works showcase his ability to translate theoretical advances into practical solutions for real-world problems with societal impact. Dr. Christie has secured research funding for projects including the A.R.T. Forum NSR (2019-2022), which developed implementation roadmaps for automated road transport in the North Sea Region. He teaches programming for business analytics courses and actively contributes to the Aberdeen Python User Group as a steering committee member. His academic service includes supervision of PhD students, with Dr. Martin Fyvie recently completing a dissertation on 'Explainability of Non-Deterministic Solvers' under his guidance as second supervisor. Dr. Christie maintains active collaborations with researchers including John McCall, A.-C. Zăvoianu, and A.E.I. Brownlee, resulting in consistent publication output across reputable venues in evolutionary computation and artificial intelligence.

Xiao ZhangView profile

Assistant Professor

• Electronic Word-of-Mouth
• Cybersecurity
• Information Systems
• +4 more

Dr. Xiao Zhang is an Assistant Professor of Management Information Systems in the Department of Information Systems at Lamar University's College of Business. He teaches courses including MBA ERP, E-Commerce, Bachelors E-Commerce Design and Development, and Principles of Management Information Systems, demonstrating expertise across both business applications and technical aspects of information systems. His educational background includes a Ph.D. from the University of Texas San Antonio and an MBA from Pittsburgh State University. He is also a Microsoft Certified System Engineer, combining academic credentials with practical technical expertise. Dr. Zhang's research focuses on electronic word-of-mouth communication, cybersecurity, and information systems. His work examines consumer skepticism toward online reviews, trust formation in digital environments, and security challenges in information systems. He has developed measurement scales for assessing skepticism toward eWOM and has published extensively on deception detection in online user-generated content. His research spans from 2012 to 2020, with multiple publications in reputable journals including Computers in Human Behavior and IEEE Engineering Management Review. His academic service includes: Reviewer for journals including Information Systems Frontiers (2019-2021), The DATA BASE for Advances in Information Systems (2021), and Journal of Information, Communication & Ethics in Society (2020) Reviewer for conferences like AMCIS (2018) and IEEE ATC (2021) Active participation in departmental and college committees at Lamar University including the Accounting and Information Systems Chair Search Committee (2020) and MIS Faculty Search Committee (2019-2020) Faculty advisor for AIS Student Meeting Dr. Zhang also holds a patent for 'System and Method for Password Verification' (2012), demonstrating his applied research contributions to information security and practical implementation of his scholarly work.

María Belén Gutiérrez VillarView profile

Professor

• Marketing
• Market Research
• Consumer Behavior
• +5 more

María Belén Gutiérrez Villar is a Full Professor in the Department of Business Management at Universidad Loyola Andalucía's School of Business. She specializes in Marketing and Market Research and leads research activities within the Marketing for Society research group. Her academic work spans over two decades with consistent publication output in reputable journals. Professor Gutiérrez Villar's research interests focus on University Image Studies, Consumer Behavior, Brand Management, Sustainable Consumption, and Food Marketing. Her work examines how marketing practices intersect with societal wellbeing, including studies on dietary supplement safety perceptions, sustainable consumer diets, and the relationship between branding and happiness. She has developed validated scales for measuring university image and has conducted cross-national analyses of higher education institution perceptions. Her publication record shows a consistent trajectory of scholarly output from 1999 to 2025, with particular emphasis in recent years on university image, consumer behavior during the pandemic, and sustainable consumption patterns. The research demonstrates methodological diversity, employing both quantitative and qualitative approaches to address complex marketing questions. PhD in Economics and Business Administration (Business Sciences) with specialization in Business Management and Quantitative Methods (1998) Bachelor's Degree in Economics and Business Administration from Comillas Pontifical University Professor Gutiérrez Villar actively engages with business and public sector organizations through consultancy projects, translating academic research into practical applications. Her recent projects include tourism studies, fashion industry analysis, and market research for business recovery initiatives. As a member of the Marketing for Society research group, she contributes to advancing marketing knowledge with societal relevance. Her teaching portfolio includes Marketing Management, Marketing Fundamentals, and Business Internship courses, reflecting her commitment to developing practical marketing skills in business students. Her research on faculty readiness for online teaching demonstrates her engagement with contemporary educational methodologies.