Peiyi JiaView profile
Assistant Professor
Dr. Peiyi Jia is an Assistant Professor of Entrepreneurship at the Randall W. Lewis School of Entrepreneurship and Innovation, California State University, San Bernardino. She joined the faculty in 2022 and focuses on business model innovation, social entrepreneurship, and international business dynamics. Ph.D. in Business Administration (Entrepreneurship concentration), University of Massachusetts Lowell (2022) M.A. in Economics, Boston University B.A. in Finance, Tianjin University of Finance and Economics Her research explores entrepreneurial financing, corporate entrepreneurship, and digital transformation in global contexts. Recent publications analyze crisis resilience through subscription models, AI startup ecosystems, crowdfunding platforms, and the role of infrastructure in social ventures. Articles highlight trends in digital business models (GVC embeddedness, AI factories), crisis adaptation strategies, and financial inclusion mechanisms. Subfields span from data risk governance to institutional challenges in scaling social ventures. Dr. Jia brings extensive industry experience across real estate, IT, public sector consulting, and corporate tax advisory roles at Ernst & Young. Her professional background enriches her academic focus on practical entrepreneurship challenges.


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