Jan Marco LeimeisterView profile
Professor
Jan Marco Leimeister is a Professor and Director at the Institute of Business Administration (IBWL) at the University of Kassel. His research focuses on service design & management, collaboration engineering, and digital learning innovations. He leads interdisciplinary projects exploring conversational AI, generative AI applications, and ethical AI system design. Key research areas include service innovation ecosystems, hybrid human-AI collaboration frameworks, and digital transformation strategies. His work emphasizes practical applications in areas like financial fraud detection (via synthetic data ecosystems) and adaptive learning systems for argumentation skill development. He actively contributes to advancing methodologies for structured literature reviews in business research and integrating generative AI into scholarly practices. Recent publications (2024-2025) highlight contributions in AI ethics, metaverse platform analysis, and process mining for IT service management. His work bridges theory and practice, addressing challenges in data fairness, conversational agent branding, and scaling digital service innovations. Leimeister's academic leadership includes directing the IBWL's master's programs in Digital Business and Sustainable Management. He collaborates internationally, emphasizing design science research and technology-driven solutions for modern organizational challenges.








