Zsuzsanna TóthView profile
Associate Professor
Zsuzsanna Tóth serves as an Associate Professor at the Department of Economics and Management within the Faculty of Economics and Informatics at J. Selye University in Komárno, Slovakia. With a PhD in Economics and Management, she has established herself as a dedicated academic specializing in cross-cultural business behavior and international business ethics. Dr. Tóth earned her undergraduate degree in Hungarian and English Language from Constantine the Philosopher University in Nitra (1992-1997), followed by doctoral studies on 'Business Behavior Characteristics in Various Cultures – Exploring Some Specifics of Slovak and Hungarian' (2016-2019). Her academic career began in secondary education before transitioning to higher education at J. Selye University in 2011. Her research focuses on the intersection of cultural contexts and business practices, with particular expertise in Slovak and Hungarian business environments. Dr. Tóth has published extensively on cross-cultural business behavior, organizational management, and the impact of globalization on business ethics. Her recent work has expanded into digital marketing domains, examining social media's influence on consumer behavior and health lifestyle campaigns. Analysis of her publication trends reveals a consistent focus on Central European business contexts with increasing attention to digital platforms and their economic implications. Her work bridges theoretical frameworks with practical applications in business management, demonstrating relevance to both academic and professional audiences. Dr. Tóth maintains active research collaborations with international scholars, as evidenced by her co-authored publications with researchers from Malaysia and other countries. Her teaching approach incorporates innovative methods, including playful interaction techniques to enhance student engagement in economics and management education.









