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Freddy Lim Jie is an Assistant Professor in the Department of Information Systems and Analytics at the National University of Singapore (School of Computing). He holds a PhD in Decision Sciences from INSEAD, an MS in Financial Mathematics from the University of Chicago, and a BEng (Hons) in Mechanical Engineering from NUS. Prior to academia, he worked in banking and aerospace industries in quantitative roles. Education: PhD, Decision Sciences, INSEAD MS, Financial Mathematics, The University of Chicago BEng (Hons), Mechanical Engineering, National University of Singapore Research Interests: Freddy focuses on data-driven decision-making , particularly at the intersection of information systems, operations management, and marketing. His work examines consumer behavior on digital platforms, loyalty programs, and judgment under uncertainty. Methodologically, he uses econometrics, Bayesian modeling, and machine learning to analyze firm-level data. Recent Research Trends: His publications analyze how consumers interact with mixed currency systems (e.g., loyalty points + cash), contributing to theories of mental accounting and algorithmic pricing strategies. This aligns with broader themes in digital transformation and platform economics. Teaching: He teaches Risk Analytics for Financial Services (BT4016) at NUS and has previously instructed Data Science for Business and Uncertainty, Data, and Judgment courses at INSEAD.

• Data Science
• Business Analytics
• Digital Transformation
• +3 more

Xiuping Li is an Associate Professor of Marketing at the National University of Singapore (NUS Business School). She currently serves as Deputy Head of the Marketing Department since January 2023. Her academic career began with a PhD in Marketing from the University of Toronto (2006), preceded by a Master of Management (2001) and Bachelor of Arts (Economics) from Dalian University of Science & Technology (1999). Her research focuses on consumer judgment and decision-making, particularly exploring topics like intertemporal choice, brand evaluation, and the impact of physiological states on consumption. Notable contributions include studies on the effects of social exclusion on advertising persuasion, the role of unpacking in calorie budgeting, and leveraging user-generated content for product promotion. Her work spans prestigious journals such as Journal of Consumer Research , Management Science , and Journal of Marketing Research . Key areas of investigation include consumer behavior under motivational states, cross-cultural marketing dynamics, and the psychological mechanisms behind consumer choices. Xiuping Li has secured research grants from institutions including the National Natural Science Foundation of China and the University Research Committee of the University of Hong Kong, supporting projects on ad choice effects and video advertising effectiveness.

• Consumer Judgment And Decision Making
• Pricing And Loyalty Program
• Time Preference And Intertemporal Choice In Consumption
• +7 more

Dr Jonathan Gander is the Head of the School of Creative Industries at LASALLE College of the Arts. With over 20 years of experience in academia and industry, he holds a PhD in Cultural and Creative Industries from King's College London, an MA in Business Administration from Westminster University, and a BA in Political Theory and Institutions from the University of Sheffield. His academic management roles include Director of Employability at the University of East Anglia’s Business School, Director of Executive Education at London College of Fashion, and inaugural Head of the Department of Creative and Cultural Industries at Kingston School of Art. He has launched programs blending creative practice with management skills and established a student-led creative agency at Kingston School of Art. Gander’s research focuses on strategy and innovation in creative industries, including business model sustainability, digital innovation, and virtual reality in education. He has authored Strategic Analysis: A Creative and Cultural Industries Perspective (Routledge, 2017) and contributed to leading journals like Long Range Planning and Journal of Cleaner Production . His consultancy work spans strategy workshops for management teams in fashion, design, and entertainment sectors across New York, Moscow, London, and Vienna. He has also led a UK Department of Trade and Industry-funded Knowledge Transfer Partnership project for a shoe retailer. Gander retains strong ties to industry, having previously worked in business development for a London-based fashion SME. His current research emphasizes sustainable business models and the strategic challenges facing creative enterprises in global markets.

• Strategy in Creative Industries
• Business Model Innovation
• Digital Business Models
• +3 more

Dr. Le Xu serves as a Lecturer in the Department of Strategy and Policy at the National University of Singapore (NUS) Business School. Her academic appointments include coordination of the Business Economics specialisation and teaching roles in economic strategy, global economy, and managerial economics courses since 2018. Bachelor of Science in Mathematics, Northwestern Polytechnical University (2000-2004) Master of Science, Northwestern Polytechnical University (2004-2007) PhD in Economics, University of Manchester (2007-2011) Dr. Xu's research spans Managerial Economics , Chinese and Southeast Asian Economies , and Behavioral Decision Theory . Her work examines economic strategy through game theory frameworks while investigating consumer behavior, gift-giving psychology, and intertemporal choices. Recent publications reveal a strong focus on framing effects, AI-human interaction in sales contexts, and memory mechanisms in social relationships. Her publication trends indicate a sophisticated integration of traditional economic modeling with behavioral insights, particularly examining how cognitive biases affect market decisions and social interactions. The research demonstrates methodological diversity spanning experimental economics, field studies, and theoretical modeling. 10 Years Award (2021) 5 Years Award (2016) Dr. Xu actively mentors students while serving on the NUS Social Committee (2018-2020) and as Business Economics Coordinator (2021-2025). Her teaching philosophy emphasizes real-world application through contemporary business cases and economic indicators. She has taught courses including Managerial Economics, Global Economy, and Economics of Strategy, consistently receiving high student evaluations for her interactive methods and supportive approach. As a media commentator, she provides economic analysis for ThinkChina, The Straits Times, and CNA, leveraging expertise in China's economy and business environment. Her sixth-edition Chinese textbook on Managerial Economics (co-authored with Prof. I.P.L. Png) demonstrates significant scholarly impact.

• Managerial Economics
• Chinese Economy
• Southeast Asian Economy
• +4 more