Alan MontgomeryView profile
Professor
Alan Montgomery is a Professor of Marketing at Carnegie Mellon University's Tepper School of Business, where he has held a tenured position since 2018 (previously as Associate Professor from 2005-2017). He also maintains an affiliation with the Machine Learning Department at CMU's School of Computer Science, demonstrating his interdisciplinary research approach at the intersection of marketing, economics, and computational methods. Dr. Montgomery earned his educational credentials from prestigious institutions: Ph.D. in Marketing/Economics, University of Chicago (1994) MBA, University of Chicago (1994) BS in Economics, University of Illinois at Chicago (1989) His research focuses on applying advanced quantitative methods to marketing problems, with particular expertise in consumer behavior modeling, clickstream data analysis, pricing strategies, and micro-marketing. Dr. Montgomery's work bridges traditional marketing theory with computational approaches, making significant contributions to both academic literature and practical business applications. His research often involves large-scale data analysis to uncover patterns in consumer decision-making processes, with recent work exploring mental accounting, bandit algorithms, and the impact of digital phenomena like movie piracy on traditional markets. Dr. Montgomery has received notable recognition including the 1999 Mitchell Prize from the American Statistical Association for his paper "Estimating Price Elasticities with Theory-based Priors." His work has been published in top-tier journals across marketing, economics, and computer science disciplines, demonstrating the interdisciplinary impact of his research. As an educator and mentor, Dr. Montgomery has advised numerous PhD students and collaborated extensively with researchers across multiple institutions. His interdisciplinary approach has led to collaborations with computer scientists studying web browsing behavior and economists examining consumer decision frameworks. His research has been supported by various grants throughout his career, enabling extensive data collection and analysis projects. Dr. Montgomery's work spans multiple research environments, including collaborations with the Machine Learning Department at CMU's School of Computer Science. His research group likely focuses on applying computational methods to marketing problems, particularly in the areas of consumer behavior modeling, clickstream analysis, and data-driven marketing strategies. His recent work shows increasing integration of machine learning techniques with traditional marketing research methodologies.









