Narcis Bassols Gardella is a University Lecturer at Uppsala University, affiliated with Campus Gotland and the Department of Civil Engineering and Industrial Engineering; Quality Engineering. His work bridges urban planning, sustainable tourism, and place branding, with a strong regional focus on Latin America and Sweden. His research interests include urban planning, sustainable destination development, place branding, hospitality management, and sustainability in tourism practices. He investigates how urban heritage, social dynamics, and branding strategies shape tourist destinations, particularly in historic cities such as Cartagena, Colombia, and Visby, Sweden. His interdisciplinary approach combines historical analysis, urban studies, and tourism management. The recent publications reflect a consistent trend in exploring destination image, urban sustainability, and community engagement. Themes such as adaptive reuse, racial segregation in urban form, and resident participation in tourism governance are recurrent. His work often employs empirical and conceptual frameworks to analyze branding strategies, tourist behavior, and urban development challenges. While no scientific awards are listed in the available text, his publications appear in reputable journals such as Journal of Place Management and Development , Tourism Planning & Development , and Journal of Heritage Tourism , indicating strong scholarly recognition. Bassols Gardella is actively involved in advising and research initiatives, though specific students are not listed. He has contributed to public reports, such as on Visby’s historic center, demonstrating engagement with local stakeholders. His collaborations span multiple institutions and countries, particularly in Colombia and Sweden, reflecting an international research network. He also contributes to tourism education, including initiatives in primary and secondary schools in Colombia. He leads and participates in research projects related to heritage places, urban tourism, and sustainable development. His work with local communities in Visby and Cartagena highlights the applied nature of his research, aiming to bridge academic findings with practical urban and tourism planning solutions.