Seshadri TirunillaiView profile
Associate Professor
Seshadri Tirunillai is an Associate Professor and the Marvin Hurley Professor of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. His research and teaching focus on digital marketing, user-generated content, advertising, marketing strategy, and sales analytics. Education: Ph.D. in Business Administration (Marketing), University of Southern California - Marshall School of Business Masters in Management, Indian Institute of Technology-Bombay, India B.E. (Hons) in Electrical and Electronics Engineering, Birla Institute of Technology and Science, Pilani, India His research lies at the intersection of marketing, data science, and digital platforms. He investigates how user-generated content influences brand perception and stock performance, how offline advertising affects online conversations, and how machine learning can extract strategic insights from big data. His work has been published in premier journals such as Journal of Marketing , Marketing Science , and Journal of Marketing Research . He frequently employs advanced analytical methods, including natural language processing and quasi-experimental designs, to derive actionable marketing insights. The recent publications reflect a consistent trend in leveraging large-scale digital data—especially social media and sales interactions—to understand consumer behavior, brand dynamics, and marketing effectiveness. His work bridges theoretical rigor with practical relevance in digital and data-driven marketing. Scientific Awards: MSI Scholar (2022) O'Dell Award (2019) Lehmann Award (2015) John A. Howard/AMA Doctoral Dissertation Award (2012) Best Paper, European Marketing Conference (2009) Best Reviewer, International Journal of Research in Marketing Best Reviewer, Journal of Interactive Marketing Finalist, Bass Dissertation Award (2014) Shankar-Spiegel Award Honorable Mention (2008) Seshadri Tirunillai has made significant contributions to marketing theory and practice through his research, editorial service, and teaching. He serves on the editorial boards of top journals including Marketing Science , Journal of Marketing Research , and Journal of Interactive Marketing . He teaches Digital Marketing Analytics (MARK 7366) at the graduate level and Introduction to Internet Marketing (MARK 3365) at the undergraduate level. His work has been supported by recognition from major marketing institutions, though specific grants are not detailed in the text. He is actively involved in academic leadership through editorial roles and professional associations, contributing to the advancement of marketing science and digital strategy research.







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