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Carlos Velasco is an Associate Professor in the Department of Marketing at BI Norwegian Business School, where he co-founded the Center for Multisensory Marketing. He holds a D.Phil. in Experimental Psychology from the University of Oxford and has established himself as a leading researcher at the intersection of psychology, marketing, and human-computer interaction. His research focuses on multisensory experiences and their underlying principles, with particular attention to crossmodal correspondences between sensory modalities. His work spans diverse areas including digital dining, food technology, customer experience management, and the application of emerging technologies like AI, VR, and the Metaverse in sensory marketing. Velasco has published extensively in top journals across multiple disciplines including Food Quality and Preference, Journal of Retailing, Journal of Business Research, Psychology and Marketing, and International Journal of Human-Computer Studies. His research reveals consistent patterns in how sensory inputs influence consumer behavior and product perception, particularly examining how visual elements, sounds, and shapes correspond with taste experiences. Velasco's work also explores the ethical dimensions of customer experience design in digital environments and investigates how cultural contexts shape multisensory food experiences globally. Velasco has authored several influential books including Multisensory experiences: Where the senses meet technology (2020 and 2025, Oxford University Press), Digital dining: New innovations in food and technology (2025, Springer Nature), and the edited collection Multisensory packaging: Designing new product experiences (2019, Palgrave Macmillan). Serves on editorial boards of Food Quality and Preference Journal of Business Research Psychology and Marketing International Journal of Gastronomy and Food Science International Journal of Food Design Currently, Velasco co-hosts the customer experience management podcast and collaborates with companies worldwide on topics including multisensory experiences, immersive technologies, Web3, food and drink, branding, and consumer research. His work bridges academic research with practical applications in marketing and product design.

• Multisensory Marketing
• Crossmodal Correspondences
• Human-Computer Interaction
• +5 more

Jorge Santos is Professor of Fishery Biology at The Norwegian College of Fishery Science, UiT The Arctic University of Norway, Tromsø. His work integrates fisheries ecology, socio-ecological systems, and innovative art-science approaches to address coastal and marine challenges. Research Focus: Fisheries ecology and bio-geography, trophic networks, effects of fishing, coasts and estuaries, small-scale fisheries, fisheries management, coastal culture, futures of coasts and fisheries, Blue Economy, education and outreach, and quantitative methods. Key Trends: Recent work emphasizes climate change impacts on marine communities, rotational harvesting effects, geographic life-history variations, and interdisciplinary art-science collaborations for ocean communication. His publications reveal a strong shift toward integrating ecological science with cultural narratives and future scenario planning. Scientific Recognition: No formal awards listed in provided materials. Advising: Supervises bachelor, master, and PhD students across biological and social dimensions of marine systems. Grants & Projects: Coordinates NorLanka Blue (marine sciences/blue economy in Sri Lanka), SAMAKI (MSc/PhD school in Tanzania/Zanzibar), and Blue Route (global PhD education). Serves on MASMA Programme Committee and leads consultancies for fisheries/education development. Active in CRAFT research group (Center for Arctic Humanities) and projects AFO-JIGG (small-scale fishing welfare) and FUTURES4Fish (coastal futures), Santos pioneers transdisciplinary approaches bridging science, art, and community engagement.

• Fisheries ecology and bio-geography
• Trophic networks and life-histories
• Effects of fishing
• +8 more

Nina Veflen is a Professor of Innovation at BI Norwegian Business School , where she also serves as Associate Dean of the MSc in Strategic Marketing Management program. She co-founded the Center for Multisensory Marketing and has held academic positions at University of South-Eastern Norway and Stanford University (visiting scholar). Education : Dr. Oecon from BI Norwegian Business School Previous roles : Senior researcher at Nofima and Aarhus University Her research bridges sensory marketing , service design , and food safety , with publications across 80+ articles, books, and chapters . Key focus areas include design thinking in food safety, multisensory packaging , and consumer behavior related to aging populations. She leads international research projects and collaborates with industry giants like IKEA , Unilever , and Tine . Recent publications analyze smart technology applications for aging populations, crossmodal correspondences in food experiences, and seasonal sensory variations across Norway/Colombia. She advocates for contextual framework development in both physical (e.g., Arctic environments) and digital spaces. Teaching : Design-driven innovation, service design, sensory marketing at all academic levels Industry engagement : Regular keynote speaker, advisory board member

• Sensory marketing
• Service design
• Food safety
• +3 more

Klemens Knöferle is a Full Professor of Marketing at BI Norwegian Business School, where he founded the Center for Multisensory Marketing (CMM). He holds a PhD from the University of St. Gallen and an MA from the University of Würzburg. His professional trajectory includes postdoctoral research at Oxford University and visiting positions at the University of Michigan. Research Focus Professor Knöferle's work spans two primary domains: (1) Sensory processes (vision, hearing, taste, interoception) and their influence on consumer responses to products, foods, and retail environments; and (2) The behavioral and well-being impacts of emerging technologies like self-quantification tools and smart products. His research bridges theoretical consumer psychology with practical marketing applications aimed at enhancing consumer experiences. Publication Trends His 30+ publications demonstrate consistent focus on multisensory integration in consumer contexts. Early work (2012-2016) established foundations in crossmodal correspondences between sound/taste and retail atmospherics. Recent studies (2017-2023) explore technology-mediated consumer experiences, humor in advertising, and cognitive mechanisms underpinning sensory marketing effects. Methodologically, his work combines laboratory experiments with field studies in retail settings. Professional Engagement He teaches courses in consumer behavior, marketing communication, and research methodology. As a consultant, he applies sensory marketing principles to industries including food, automotive, retail, and consumer electronics. He actively reviews for premier journals like Journal of Marketing Research and Journal of Experimental Psychology . Center Leadership Through the Center for Multisensory Marketing, he directs research translating sensory science into business solutions, positioning BI as a hub for experiential marketing innovation.

• Consumer Psychology
• Multisensory Marketing
• Sensory Processes
• +2 more

Leona Chandra is a Professor at the Department of Information Systems, University of Agder. Her research explores how digital technologies shape human experiences in work and leisure, emphasizing ethical design principles for support, pleasure, and security. She investigates emerging technologies like NFTs, digital companions, and immersive systems, with notable work on virtual wine tasting and hybrid work design. Her research has earned prestigious awards including the Young Researcher Award 2024 and multiple best paper recognitions. She serves as Senior Editor for the European Journal of Information Systems and chairs major conferences like ICIS and DESRIST. Her contributions span over 30 peer-reviewed articles in top journals like Journal of Management Information Systems and Journal of the AIS, focusing on design science, sustainability, and digital innovation. Research Focus: Human-Technology Interaction, Digital Transformation, Ethical AI Key Projects: Hybrid Work Design, NFT Tokenization, Crisis Management Systems Service Roles: Program Chair (WI 2025), Track Chair (ICIS 2025) Leona leads the CHERISH research group, advancing socio-technical design for human flourishing. Her work bridges theoretical innovation with practical impact, addressing societal challenges through technology.

• Human-Computer Interaction (HCI)
• Information Systems Design
• Digital Technologies and Society
• +3 more

Ellen Katrine Nyhus is a Professor of Marketing at the University of Agder's School of Business and Law. Holding a Dr. Oecon from NHH (Norwegian School of Economics), she specializes in Economic Psychology, Behavioral Economics, and Consumer Behavior. Her research spans financial decision-making, pension behavior, and digital financial technologies, with work published in journals like Journal of Economic Psychology and Psychology & Marketing . Education: Completed a 4-year program (BSc/MSc) in economics and business administration at NHH, followed by the Graduate Programme in Economics and Business Administration. Research Interests: Focuses on individuals' economic decisions across life stages, including financial literacy, consumer psychology, and retirement planning. Her work bridges psychology and economics to explain real-world financial behaviors, often involving interdisciplinary methodologies. Media and Outreach: Regularly contributes to financial media (NRK, Dine Penger) and writes for the Great Norwegian Encyclopedia (SNL). Organized the 2022 IAREP conference in Kristiansand and served as IAREP President (2014-2016). Teaching & Supervision: Teaches Consumer Behavior (BSc) and Judgment and Decision Making (MSc). Supervises PhD and master's students in consumer behavior research. Professional Roles: Board member at Søgne og Greipstad Savings Bank and alternate member of Kristiansand Municipality's pension fund board. Editorial board member for Journal of Economic Psychology .

• Economic Psychology
• Behavioral Economics
• Consumer Behavior
• +4 more

Katrin Losleben is a Professor of Feminist Research and head of a teaching unit at the Centre for Women's and Gender Research, UiT The Arctic University of Norway. Her work spans feminist theories, artistic research, and environmental humanities, with a particular focus on water studies, sound, and intersectionality. She leads the Arctic Auditories project (NFR 325506, 2021-25) and serves on the advisory board of WoVen (NFR 2021-26). Losleben is also co-editor of the European Journal of Musicology and active in networks including the Sustainability Academic Network (SUSAN) and Nordic Soundscape Research Network (NSRN). Losleben's research centers on feminist new materialism, feminist pedagogy, and the intersections of gender, sound, and environmental studies. She explores how listening practices, particularly in relation to water, can foster sustainable futures and challenge traditional epistemologies. Her work often employs artistic research methodologies and emphasizes embodied knowledge, relationality, and the materiality of sound. She investigates how feminist and posthuman perspectives can transform approaches to environmental crises and promote more equitable and sustainable ways of being in the world. An analysis of Losleben's recent publications reveals a strong thematic focus on water, sound, and feminist epistemologies. Her work frequently examines how listening practices can create new environmental narratives and foster sustainable transformations. There's a clear interdisciplinary approach, bridging gender studies, environmental humanities, musicology, and artistic research. Her publications often address the entanglement of human and non-human agencies, particularly in Arctic and aquatic contexts, using methodologies that combine theoretical analysis with embodied, sensory practices. Losleben has secured significant research funding, most notably as PI of the Arctic Auditories - Hydrospheres of the High North project (NFR 325506, 2021-25). She previously led WP1 in the Prestige project (Balance program, RCN 281862, 2018-23). Her research is supported by various grants, including project funding from the Research Council of Norway. In teaching, she is responsible for courses including HIF-1300 (Gender Equality - an introduction), HIF-2300 (Gender Equality), and PhD courses on feminist theories and methodologies. She is also editor of LikestillingsBloggen.no and involved in initiatives like the UiT Balance Hub and Innovative Veiledningsteam (INVEI). Losleben is actively involved in several research groups and networks, including Engaging Conflicts in a Digital Era (ENCODE), Prestige, ConGender, Center for Arctic Humanities, and Environmental Humanities. She leads the Arctic Auditories project, which explores sonic relationships with Arctic waters through interdisciplinary approaches combining artistic practice, feminist theory, and environmental science. This project involves collaboration with researchers across multiple institutions and disciplines, creating a dynamic research environment focused on innovative methodologies for understanding human-environment relations.

• Feminist Theories
• Feminist New Materialism
• Feminist Pedagogy
• +7 more