Iván Martínez OrtizView profile
Researcher
Iván Martínez Ortiz is an academic at Complutense University of Madrid's Faculty of Computing, part of the Software Engineering and Artificial Intelligence Department. His work focuses on serious games, learning analytics, and educational technology. He has contributed to projects like Conectado , a serious game addressing bullying and cyberbullying, validated through extensive learning analytics research. His research emphasizes standards-based systems, such as IMS and xAPI-SG, to streamline serious game deployment and assessment. Notable contributions include integrating game analytics with data science to improve educational outcomes and designing infrastructure for web applications and cybersecurity training environments. He collaborates widely, publishing in journals like Journal of Learning Analytics and IEEE Transactions on Learning Technologies . His research interests span serious games , game-based learning , and data-driven educational assessment . Projects like UAdventure and Simva demonstrate his technical focus on game development tools and validation frameworks. Recent work explores automation in academic tracking systems and narrative-driven educational interventions. Key collaborations include projects on cyberbullying prevention, first aid training simulations, and cloud-based laboratory environments for web development education. His interdisciplinary approach bridges computer science with pedagogical innovation, aiming to enhance both teaching methodologies and student engagement through technology.










