Katharina FroschView profile
Professor
Prof. Dr. Katharina Frosch holds the professorship for General Business Administration with a focus on Human Resource Management at the Brandenburg University of Technology since March 2015. She also serves as the overall project leader for the SCALE-C initiative and has held a research professorship in the field of "Digital- and AI-supported learning at the workplace" since September 2024. Additionally, she has been a member of the Senate of the Brandenburg University of Technology since October 2023. Her research focuses on digitally supported human resource management tools for small and medium-sized enterprises (SMEs), human resource economic analyses in knowledge-intensive sectors, and AI-supported workplace learning. Key research areas include testing digitally supported onboarding processes in SMEs, hybrid approaches to work-integrated learning, and developing low-threshold digital HR tools for the Brandenburg-Berlin metropolitan region. Her work emphasizes professionalizing interactions between HR managers and employees at critical points to improve recruitment, motivation, and retention of skilled workers. Prof. Frosch's recent publications demonstrate a strong trend toward AI-enhanced learning solutions, particularly in microlearning, conversation training, and cybersecurity education. Her research increasingly examines how AI technologies can transform workplace learning while maintaining human elements of communication and trust. The SCALE-C project represents a significant interdisciplinary effort combining cybersecurity, artificial intelligence, and learning design to create semi-automated microlearning content. Best Paper Award at eLmL 2023 for 'Scan to Learn: A Lightweight Approach for Informal Mobile Micro-Learning at the Workplace' Best Paper Award at ICDS 2023 for 'Taking the Matter in Their Own Hands – Can Business Unit Developers Fullfill their Digital Demands with Low-Code Development Platforms?' Prof. Frosch actively collaborates with SMEs and public institutions in the Brandenburg-Berlin metropolitan region, leading a community of researchers, students, and HR practitioners developing Open HRM tools. She offers numerous opportunities for students to participate in research through project work, theses, and the SCALE-C initiative. Her teaching portfolio includes courses on Human Resources and Organization, Strategic Personnel Management, and Applied Research in Personnel Psychology, with a special focus on the Open HRM Hackathon. She leads the Open HRM Community, which conducts regular hackathons to develop functional HR app prototypes. Current projects include scientific support for the Federal Office for Foreign Affairs in implementing psychologically supported digital onboarding approaches, developing digital learning laboratories for workplace competence acquisition in SMEs, and implementing digital HR processes for companies like Autohaus Mothor GmbH.
