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Mark Yi-Cheon YimView profile

Associate Professor

• Digital Marketing
• Retailing
• E-tailing
• +4 more

Mark Yi-Cheon Yim is an Associate Professor in the Department of Marketing, Entrepreneurship and Innovation at the Manning School of Business, University of Massachusetts Lowell. He holds a Ph.D. in Advertising from the University of Texas at Austin, an M.S. in Advertising from the University of Illinois Urbana-Champaign, and a B.A. in German Language and Literature from Korea University. His research focuses extensively on digital marketing , consumer behavior , and the impact of emerging technologies like augmented reality (AR) and artificial intelligence (AI) on retail and advertising. Key interests include luxury branding, e-tailing strategies, and psychological mechanisms driving consumer decisions, particularly in contexts involving body image, sustainability messaging, and cross-cultural brand crises. Yim's publications explore trends in technology-mediated consumer experiences, advertising effectiveness across media formats (digital menus, AR, 3-D branding), and cognitive responses to marketing stimuli. His work frequently employs experimental methods to analyze mental simulation, self-referencing, and emotional triggers in retail environments. Awards & Honors: Multiple Faculty Awards for Teaching Excellence (2025, 2022) Best Paper Awards from the American Marketing Association (2022, 2017) Recognitions for influential publications from the American Academy of Advertising and Applied Cognitive Psychology UMass Lowell Award for Excellence in Innovative Teaching (2019) Emerald Literati Network Award (2015) Grants & Fellowships: Mini-Behavioral Research Grant (2024) Seed funding for AI-powered consumer robotics research (2023) Facial recognition technology studies for out-of-home advertising (2019) American Academy of Advertising Fellowship (2019) He leads projects on AI/AR applications in marketing and frequently presents at major conferences including the American Marketing Association and American Academy of Advertising.

• Macroeconomics
• Monetary Policy
• Keynesian Economics
• +4 more

Ricardo Reis is an economist affiliated with Columbia University, specializing in macroeconomics and monetary policy. His research focuses on Keynesian economics frameworks, price and wage rigidity, and the application of economic models to real-world policy decisions. He has contributed significantly to understanding how macroeconomic theories can be effectively taught to undergraduate students while maintaining relevance to contemporary economic challenges. Reis's research interests center on the theoretical foundations of macroeconomics, particularly examining why prices don't adjust as quickly as traditional economic models would predict. His work bridges the gap between classical and Keynesian perspectives, exploring how information costs and processing limitations affect price setting behavior in modern economies. He has investigated the role of sticky prices and wages in business cycle fluctuations, analyzing how these phenomena influence the effectiveness of monetary and fiscal policy interventions. As a new-monetarist economist, Reis has examined the limitations of traditional IS-LM models while recognizing their pedagogical value in teaching general equilibrium concepts to undergraduate students. His research suggests that the modern explanation for price rigidity lies not in physical menu costs but in the cognitive costs of processing economic information and making optimal pricing decisions. Reis has analyzed historical economic events, particularly the Great Depression, to extract lessons relevant to contemporary economic crises. He emphasizes the importance of maintaining banking system stability, avoiding protectionist measures during downturns, and understanding the limitations of fiscal stimulus policies. His work suggests that while aggregate demand policies can be effective, their quantitative impact remains subject to significant uncertainty.

• Microeconomic Theory
• Game Theory
• Dynamic Games
• +2 more

Chiara Margaria is an Assistant Professor in the Department of Economics at Boston University. Specializing in Microeconomic Theory, her research focuses on Dynamic Games, with applications to strategic signaling, market exit decisions, and resource allocation mechanisms. Key Research Areas: Game Theory, Stochastic Decision Making, Information Economics Recent Publications: Theoretical Economics (2025), American Economic Journal: Microeconomics (2024), Games and Economic Behavior (2020, 2018) Contact: margaria@bu.edu Her work explores equilibrium behavior in dynamic settings, including Markov equilibria , strategic delay , and information revelation mechanisms. Current projects examine dynamic communication and market dynamics under private learning.

• Macroeconomics
• Economic growth
• Technological change
• +4 more

Professor Koki Oikawa is an academic researcher at Waseda University's Faculty of Social Sciences, School of Social Sciences, specializing in macroeconomics, economic growth, and innovation economics. With a Ph.D. in Economics from New York University (2007), he has established himself as a prominent researcher in monetary economics and firm dynamics, with significant contributions to understanding the relationship between inflation, monetary policy, and economic growth. His primary research interests focus on Macroeconomics, Economic growth, Technological change, Firm dynamics, and Social learning. Oikawa's work bridges theoretical macroeconomic models with empirical analysis of firm-level data, particularly examining how price stickiness, inflation, and monetary policy affect innovation incentives and resource allocation. His research often incorporates Japanese economic data to provide comparative insights with the United States. Oikawa has published 12 refereed journal articles with over 268 Google Scholar citations and an h-index of 8. His recent work examines reallocation effects of monetary policy, firm exit during the pandemic, and the tradeoffs between short-term and long-term impacts of monetary easing. His research consistently explores how firm-level dynamics aggregate to macroeconomic outcomes, with particular attention to innovation processes, technological diffusion, and the role of uncertainty in economic growth. He has received multiple research grants from the Japan Society for the Promotion of Science, including a current project (2025-2030) on 'Empirical Study on General Purpose Technologies: Generation, Diffusion, and Impact' and a recently completed project (2021-2025) analyzing economic growth policies based on matching between companies and researchers. His professional affiliations include the Japanese Economic Association, American Economic Association, and Econometric Society. As an educator, Oikawa teaches advanced macroeconomics courses at Waseda University's Graduate School of Social Sciences, including Macroeconomics I-III, Advanced Macroeconomics, and specialized seminars on applied macroeconomics. His teaching focuses on both theoretical foundations and empirical applications, preparing students for research in modern macroeconomics.

• Clinical Chemistry
• Laboratory Test Utilization Management
• Patient-Based Real-Time Quality Control
• +3 more

Mark A Cervinski, PhD is an Associate Professor of Pathology and Laboratory Medicine at Dartmouth College's Geisel School of Medicine, where he serves as Director of Clinical Chemistry and Director of Point-Of-Care Testing at Dartmouth-Hitchcock Medical Center. A Diplomate of the American Board of Clinical Chemistry and Fellow of the AACC Academy, Dr. Cervinski has been with the institution since 2009 when he joined as an Assistant Professor following completion of his Clinical Chemistry Fellowship at Washington University School of Medicine. His research focuses on innovative approaches to clinical laboratory quality management, particularly patient-based real-time quality control (PBRTQC), laboratory test utilization optimization, and improving diagnostic testing efficiency. Dr. Cervinski has published extensively on quality control methodologies, immunoassay performance, toxicology testing, and serological assay validation. His recent publications (2022-2025) demonstrate continued leadership in clinical chemistry, with emphasis on PBRTQC advancements, opioid testing methodologies, SARS-CoV-2 diagnostics, and addressing analytical challenges in clinical laboratory testing. His work spans both original research articles and influential review papers that shape laboratory medicine practice. Dr. Cervinski's scientific contributions are recognized through his Diplomate status with the American Board of Clinical Chemistry and his Fellowship in the AACC Academy. His leadership extends to directing the ComACC Accredited Clinical Chemistry Fellowship Program and lecturing in the Geisel School of Medicine General Pathology Course. Diplomate of the American Board of Clinical Chemistry Fellow, AACC Academy As Director of the Clinical Chemistry Fellowship program, Dr. Cervinski mentors the next generation of clinical chemists. His research program, evident through his extensive publication record, addresses critical challenges in clinical laboratory medicine including quality control innovation, test utilization management, and analytical methodology validation across various diagnostic domains.