Hannu SaarijärviView profile
Professor
Hannu Saarijärvi is a Professor in the Faculty of Management and Business at Tampere University, specializing in Marketing. His research bridges consumer behavior, retail innovation, and data-driven health studies. Based in Tampere University's City Centre Campus, he explores transformative retailing and societal impacts of consumer data. University: Tampere University School: Faculty of Management and Business Department: Business Studies Email: hannu.saarijarvi@tuni.fi His research focuses on consumer behavior in omnichannel and second-hand retailing, data analytics using loyalty card datasets, and health research linking maternal experiences to dietary patterns. Recent studies examine sustainable diets , alcohol consumption dynamics , and food waste reduction . Key article trends highlight loyalty card data applications in health informatics , retail transformation , and sustainability . Collaborative studies with Finnish institutions analyze population-level consumption behaviors, legislative impacts, and digital service innovations. Professor Saarijärvi's work emphasizes value co-creation , customer experience , and strategic digitalization in retail contexts, with practical implications for public health and business models.





