Béatrice Parguel is a CNRS Research Director at Paris-Dauphine University where she directs the Center for Marketing and Public Policy Research. Her academic career spans consumer psychology with a focus on experimental methodology, examining implications for public authorities in consumer information and education. Her research interests center on greenwashing, environmental labeling, ecology education for children, and reduction of over-packaging. She investigates how marketing practices influence consumer behavior, particularly in sustainable consumption contexts, with significant contributions to understanding luxury brand management, CSR communication, and the psychological mechanisms behind consumer responses to environmental claims. Her work bridges academic research with practical policy implications, often exploring the tension between commercial interests and public welfare. Parguel's publications reveal consistent themes in sustainable consumption, with a growing emphasis on food-related behaviors, digital activism, and luxury market dynamics in recent years. Her research employs rigorous experimental methods to uncover both conscious and subconscious consumer responses to marketing stimuli, particularly in ethically charged contexts. As director of the Center for Marketing and Public Policy Research, she leads a team investigating the intersection of marketing practices and societal impact, with particular attention to regulatory implications and consumer protection.
Thorsten Chmura is a Professor in the Department of Economics at Nottingham Business School, Nottingham Trent University. His work focuses on experimental and behavioral economics, utilizing laboratory and field experiments to address real-world challenges. He maintains collaborations within NTU’s Applied Economics and Policy Research Group, Public Service Management Research Group, and international partnerships across Europe, China, and the US. Chair of Industrial Economics at University of Nottingham (previous) Director, Centre for Research in the Behavioural Sciences (previous) PhD in Economics and Physics from University of Bonn Research interests span behavioral economics, experimental economics, game theory, and traffic modeling. His work examines decision-making under risk, wage discrimination, and behavioral responses in complex systems. Recent publications explore AVOD streaming economics (2024), social trading herding (2022), and toll road choice dynamics (2014). Key article trends include: Behavioral responses in financial markets Risk attitudes across 30 countries Cultural value impacts on loyalty programs Traffic flow simulations Game theory applications in coordination problems Experimental validation of economic theories
Professor Peter Verhoef is a renowned academic at the University of Groningen, serving as a Professor of Marketing and Director of the University of Groningen Business School. He earned his PhD from the Erasmus School of Economics. His research focuses on customer management, loyalty, and consumer behavior in contexts such as organic product purchasing and digital transformation. Notably, Verhoef received the 2013 Sheth Foundation/Journal of Marketing Award and the 2009 Harold M. Maynard Award, marking him as a leading figure in marketing research. He also chairs the Advisory Council for the Customer Centre of the Dutch Banking Association (NVB). Education: PhD from Erasmus School of Economics Affiliations: Director of University of Groningen Business School, Chair at NVB Research Interests: Verhoef’s work bridges academic rigor and practical applications. He investigates how digital transformation impacts businesses, explores consumer responses to privacy practices, and analyzes the effects of marketing strategies on customer retention. His findings often challenge conventional wisdom, such as demonstrating that 'light' products do not aid weight loss. Recent studies emphasize omnichannel retailing, privacy calculus, and the business value of SME digitalization. Awards: His accolades include the Sheth Foundation/Journal of Marketing Award for groundbreaking work on CRM efforts and the Harold M. Maynard Award for best paper in the Journal of Marketing. These prizes underscore his global influence in marketing academia. Grants & Teams: While specific grants are not detailed, his leadership roles suggest involvement in large-scale research projects. Collaborative work with institutions like the SOM Research School and contributions to interdisciplinary initiatives (e.g., digital transformation frameworks) highlight his team-oriented approach. Labs/Teams: Active in the University of Groningen Business School’s marketing department, he collaborates with researchers like Dong J.Q., Nguyen D.K., and Eggers F., focusing on data analytics, customer experience, and privacy-related challenges.
Wes Hartmann is the John G. McCoy-Banc One Professor of Marketing at the Stanford Graduate School of Business. His research focuses on the intersection of marketing, economics, and policy, with emphasis on pricing strategies, brand advertising, social interactions, and conservation. He has advised numerous PhD students who have secured academic and industry positions globally. Key research interests include understanding frequency in brand advertising, preference externality estimators, and the economics of harm reduction through conservation experiments. Hartmann’s work bridges theoretical econometric models with real-world applications, such as dynamic pricing in retail and the impact of digital cinema on market dynamics. His publications have been recognized with prestigious awards, including finalist nominations for the John D.C. Little Award and the Paul Green Award. Notable contributions include groundbreaking studies on Super Bowl advertising effectiveness and the implications of social networks on consumer behavior. Hartmann’s advising record spans over 15 students, many of whom have secured tenured positions or roles at top institutions like Harvard, Columbia, and NYU. His research collaborations include projects on conservation field experiments, internet vs. TV advertising efficacy, and the role of social interactions in targeted marketing.
Danny Poo Chiang Choon is a tenured Associate Professor at the School of Computing (SOC), National University of Singapore (NUS). As Curriculum Chair of the Department of Information Systems and Analytics, he plays a key role in designing and implementing Information Systems and Computer Science curriculum at NUS. Dr. Poo earned his BSc (Honours), MSc and PhD in Computation from the University of Manchester Institute of Science and Technology (UMIST), United Kingdom. His academic journey has established him as a leader in health informatics and information systems at NUS. His research spans multiple domains with strong focus on Healthcare Informatics , where he investigates mobile health interventions, health analytics, and systems for improving patient care. His work in Data Science & Business Analytics explores knowledge management, information sharing, and effective search strategies. In Intelligent Systems , he examines software engineering approaches, object-oriented systems, and knowledge classification frameworks. His recent publications demonstrate a clear trajectory toward mobile health applications, particularly in coronary heart disease prevention and diabetes management. Dr. Poo's work consistently bridges technical computing with practical healthcare applications, focusing on user-centered design and evidence-based interventions. His research shows strong interdisciplinary integration between computer science, healthcare systems, and behavioral science, with emphasis on practical implementation in Singapore's healthcare context. Dr. Poo has served in numerous leadership roles including as the founding Director of the Centre for Health Informatics at NUS (2012-2015) and as a member of the Steering Committee of the Asia Pacific Software Engineering Conference (APSEC) since 1994, serving as Vice-Chairman from 2003-2005. He has been invited to speak at international forums including the Japanese Government's "USA, Kyushu and Asia International Exchange Project" and as a keynote speaker at the 2009 Arabic Scripts Second Symposium in Abu Dhabi. His expertise is recognized through invitations to speak on knowledge management topics at conferences in Singapore. Dr. Poo has authored five books in the Information Technology area: "Enterprise JavaBeans for Students" (2014), "Object-Oriented Programming and Java" (1998, 2007), "Learn to Program Enterprise JavaBeans 3.0" (2009), "Learn to Program Java" (2009), and "Learn to Program Java User Interface".
Prof. Tammo H.A. Bijmolt is a Full Professor of Marketing Research and Chairman of the Department of Marketing at the University of Groningen's Faculty of Economics and Business. He holds additional roles such as Director of the Groningen Digital Business Center and former Director of the SOM Research Institute. His expertise spans consumer decision making, e-commerce, advertising, retailing, loyalty programs, and meta-analysis. Education: PhD in Marketing (cum laude, 1996) and MSc in Quantitative Business Economics (cum laude, 1991), both from the University of Groningen. Research focuses on marketing methodology, consumer behavior in digital contexts, and loyalty programs. Notable awards include the 2022 Best Paper Award (Journal of Interactive Marketing) and the 2017 Emerald Literati Award. Advising over 20 PhD students and overseeing grants such as NPG funding for digitalization projects. Active in leadership roles with EMAC and EIASM, and consulting with firms like DVJ Insights and Unilever. Labs/Teams: Leads the Groningen Digital Business Center and collaborates with the SOM Research Institute.
Dan A. Iancu is an Associate Professor of Operations, Information & Technology at Stanford Graduate School of Business, affiliated with the Emmett Interdisciplinary Program in Environment and Resources (E-IPER). He holds a BS from Yale, SM from Harvard, and PhD from MIT. His research bridges operations, finance, and sustainability, focusing on dynamic optimization under uncertainty and its applications in supply chains, FinTech, and healthcare. Notable work includes designing financing solutions for global supply chains and promoting ethical analytics. Education: BS in Electrical Engineering (Yale, 2004), SM in Engineering (Harvard, 2006), PhD in Operations Research (MIT, 2010). Professional experience includes a Goldstine Fellowship at IBM Research and teaching roles at Wharton and INSEAD. He has won multiple awards including INFORMS Optimization Society (2009) and JFIG (2013) prizes. Research emphasizes fairness and environmental impact, with recent projects on sustainable palm oil production and climate impacts of digital supply chains. His work appears in Management Science, Operations Research, and Mathematics of Operations Research. Awards include Srivani Faculty Scholar (2023–24) and teaching commendations at Harvard, MIT, and INSEAD. He advises on multi-disciplinary projects involving engineering, environmental science, and business students.
Scott McCabe is a Professor of Marketing at Birmingham Business School, University of Birmingham. He earned his PhD from the University of Derby in 2001, focusing on visitor motivations in the Peak District National Park, and holds an MA in Leisure and Tourism Studies from the University of North London (1993) and an HND in Leisure Studies from the University of Salford (1991). Current co-editor in Chief of the Annals of Tourism Research Editorial board member of Tourism Management Elected fellow of the International Academy for the Study of Tourism (2019+) His research spans social tourism , responsible tourism , tourist emotions , and socio-linguistic methodology , with significant work on wellbeing outcomes from supported holidays for disadvantaged families. He has contributed to Annals of Tourism Research , Journal of Travel Research , and other top-tier journals. Recent publications address topics like qualitative research sampling , tourism theory , dark tourism motivations , and smart destination engagement . His work combines tourism policy critique , consumer behavior analysis , and methodological innovation . Scientific awards include fellowships and leadership roles in international tourism research committees. He has served as VP for the International Sociological Association's Tourism Research Committee and co-chairs the Academy of Marketing's Tourism Marketing SIG.
Yini Chen is an Assistant Professor in the Department of Apparel, Merchandising, Design and Textiles at Washington State University (WSU), part of the College of Agricultural, Human, and Natural Resource Sciences (CAHNRS). Their work focuses on retail innovation, consumer behavior, and sustainable practices in the fashion industry. Education: PhD in Individual Interdisciplinary Doctoral Program, WSU MS in Apparel, Merchandising, Design, and Textiles (AMDT), WSU MA in Organizational Leadership, Gonzaga University BS in Business Administration (B.B.A.), International Business, University of Technology Sydney, Australia AS in Business Administration and Management, Shanghai University, China Research Interests: Chen’s research explores omnichannel retail strategies, lifestyle retailing in emerging markets, consumer responses to sustainability initiatives, and the impact of technology (e.g., AR, social media) on shopping behavior. Key themes include: Omni-channel integration and consumer decision-making Environmental stimuli in luxury retail environments Sustainability in apparel recycling and material innovation Millennial consumer behavior in fashion consumption Publications: Chen’s recent work highlights trends in sustainable materials (e.g., regenerated cellulose fibers), post-pandemic retail shifts, and omnichannel strategies. Over 15 peer-reviewed articles and book chapters since 2017 reflect a focus on empirical studies of consumer behavior and retail innovation. Awards & Honors: 2nd Place, 2022 GPSA Research Expo Poster Competition CAHNRS 2021 Graduate Student Leadership Award 2022 GPSA Excellence Awards Graduate Student Instructor Awardee WSU 2020 President’s Award for Leadership Grants & Advising: PI on a $2,000 CAHNRS-funded 2023 study exploring metaverse shopping experiences. Teaches courses in retailing, sustainability, and leadership, emphasizing practical applications of research findings. Labs/Teams: Engaged in cross-disciplinary collaborations within CAHNRS and WSU’s School of Food Science to address retail and supply chain challenges in the apparel industry.
Dr. Rajesh Bhargave is an Associate Professor of Marketing at the Department of Analytics, Marketing and Operations within Imperial Business School, Imperial College London. He holds a B.B.A. from the University of Texas at Austin and a Ph.D. from the Wharton School of the University of Pennsylvania. His research focuses on consumer behavior, particularly how social contexts and digital tools influence decision-making and product evaluations. Dr. Bhargave’s academic journey includes prior faculty positions at the University of Texas at San Antonio before joining Imperial College London. He teaches across programs including MBA, Executive Education, and Pre-experience Masters, emphasizing practical application of marketing principles. His research explores two primary areas: (1) the impact of social environments on product preferences, analyzing shared versus solitary consumption experiences, and (2) how online technologies reshape consumer decision-making processes. Key topics include hedonic judgments, numerical processing in choices, and the psychological effects of digital cues like 'cloud' reminders. His publications span journals such as Journal of Consumer Research and Psychological Science , reflecting a strong focus on behavioral economics and consumer psychology. Notable themes include 'collective satiation,' 'cue-of-the-cloud effects,' and the role of round numbers in consumer perceptions of product longevity. Dr. Bhargave has advised students such as JORGE PENA-MARIN and Nicole Votolato Montgomery. While no scientific awards are explicitly listed, his work contributes significantly to marketing theory and practice. His research and teaching underscore the intersection of technology, social dynamics, and consumer behavior.
Hannu Saarijärvi is a Professor in the Faculty of Management and Business at Tampere University, specializing in Marketing. His research bridges consumer behavior, retail innovation, and data-driven health studies. Based in Tampere University's City Centre Campus, he explores transformative retailing and societal impacts of consumer data. University: Tampere University School: Faculty of Management and Business Department: Business Studies Email: hannu.saarijarvi@tuni.fi His research focuses on consumer behavior in omnichannel and second-hand retailing, data analytics using loyalty card datasets, and health research linking maternal experiences to dietary patterns. Recent studies examine sustainable diets , alcohol consumption dynamics , and food waste reduction . Key article trends highlight loyalty card data applications in health informatics , retail transformation , and sustainability . Collaborative studies with Finnish institutions analyze population-level consumption behaviors, legislative impacts, and digital service innovations. Professor Saarijärvi's work emphasizes value co-creation , customer experience , and strategic digitalization in retail contexts, with practical implications for public health and business models.
Overview Dr. Catherine Prentice is a Professor of Marketing and Head of the Marketing Discipline at the University of Southern Queensland, Australia. She also serves as Director of the Asia Pacific Association for Gambling Studies (APAGS) and holds editorial roles across multiple top-tier journals including Journal of Business Research and International Journal of Contemporary Hospitality Management . Her research focuses on artificial intelligence, emotional intelligence, service innovation, consumer behavior, and gambling studies, with significant contributions to the tourism and hospitality sectors. Education MBA, Lincoln University (2001) PhD in Marketing, Victoria University (2009) Research Interests Dr. Prentice’s work bridges theoretical and applied research, emphasizing the practical implications of her findings. Key areas include: - The role of AI in enhancing customer engagement and loyalty - Emotional intelligence in service encounters and leadership - Consumer psychology in tourism and hospitality contexts - Strategic marketing in the gambling and gaming industries - Sustainability and innovation in service delivery Publications & Impact Her over 100 peer-reviewed articles span journals like Journal of Hospitality & Tourism Research and Tourism Management , with a focus on empirical investigations of service quality, customer loyalty, and organizational performance. Recent work explores the intersection of AI and human service interactions. Leadership & Service In addition to her academic roles, Dr. Prentice contributes to industry through: - Editorial board memberships across 12+ Q1 journals - Leadership in professional associations like NAGS and ANZMAC - Consultancy in business strategy and marketing for corporations and governments
Jordan Etkin is an Associate Professor of Marketing at Duke University’s Fuqua School of Business, specializing in studies of goal pursuit, motivation, and time management. She explores how goal structures, variety in activities, and personal quantification impact behavior and well-being. Her research bridges consumer behavior, psychology, and decision science, with frequent publications in top-tier journals like the Journal of Consumer Research and Journal of Marketing Research. Education: PhD (Year not specified, but teaches since 2013) Her research interests focus on the interplay between goals and personal resources (e.g., time), including unintended consequences of tracking behaviors like step-counting. Key themes include motivation dynamics, goal conflict resolution, and temporal resource allocation. She frequently engages with popular media, appearing in outlets like the New York Times and BBC. Recent work (2020–2024) highlights topics such as time limits paradoxically increasing consumption, variety’s role in goal conflict, and machine learning’s applications in behavioral research. Her 2019 JCR Award underscores scholarly impact. Awards: 2019 JCR Awards Announcements (Recipient) Teaching responsibilities include the Marketing Core class for Fuqua’s MBA program. While no lab teams are explicitly mentioned, her research themes suggest collaborative work in behavioral science and consumer studies.
Tridas Mukhopadhyay is the Deloitte Consulting Professor of e-Business at Carnegie Mellon University's Tepper School of Business, where he has served on the faculty since 1986. His academic journey at CMU progressed from Instructor of Information Systems (1986-1987) to Assistant Professor (1987-1993), Associate Professor (1993-1997), Professor (1998-present), and Deloitte Consulting Professor of e-Business (2000-present). He also served as Director of the MS in Electronic Commerce program from 1999-2004. Ph.D. in Computer and Information Systems, University of Michigan–Ann Arbor, 1987 M.B.A. in Computer and Information Systems, Indian Institute of Management Calcutta, 1981 B. Tech. in Electrical Engineering, Indian Institute of Technology Kharagpur, 1978 Professor Mukhopadhyay's research spans multiple critical areas in information systems and technology management. His work on strategic IT use examines how organizations derive business value from information technology investments. He has conducted extensive research on business-to-business commerce, particularly focusing on e-procurement systems, web-based marketplaces, and electronic intermediation models. His cybersecurity research investigates the economic aspects of cyber security, including liability mechanisms and patch release strategies. In software engineering, he has studied productivity, quality metrics, and offshore software development contracts. His most recent publications reveal several key trends in his research trajectory. There's a growing focus on digital platform economics, examining advertising models, virtual currency systems in gaming, and sharing economy dynamics. His work increasingly incorporates behavioral aspects, studying how users respond to personalized content and how backers exert control in crowdfunded projects. Methodologically, his research employs sophisticated analytical approaches including hierarchical Bayesian models, structural equation modeling, and natural experiment designs. CART Research Frontier Award, Carnegie Mellon, 2005 Distinguished Ph.D. Alum, Michigan Business School, 2004 Best Paper, International Conference on Information Systems, 2001 Best Paper, MIS Quarterly, 1995 Xerox Research Chair, Tepper School of Business, 1988-1989 Information Systems Society Distinguished Fellow, 2012 Professor Mukhopadhyay has served on numerous editorial boards including Information Systems Research (1994-2003), Management Science (1999-2003), and MIS Quarterly (1997-1999), demonstrating his significant contributions to the field. His consulting work with major organizations including Alcoa, Chrysler, Ford, General Motors, IBM, and governmental agencies like the United States Post Office and Pennsylvania Turnpike has provided practical insights that inform his academic research. He has been actively involved in university governance through committee service including the Business Technology Faculty Search Committee and the CMU Faculty Senate. His research has been supported through various industry partnerships and academic grants, though specific grant details aren't provided in the source material. His teaching focuses on Business Computing and Strategic IT courses, reflecting his expertise in both foundational information systems concepts and strategic applications of technology in business contexts.
Dr. Jay Yoon is an Associate Professor at Department of Human Centered Design , College of Human Ecology , Cornell University . He leads the Meta Design & Technology Lab which focuses on creating products that enhance both momentary and long-term user experiences through human-centered design , human-computer interaction , and positive psychology principles. Education : BA & BE in Industrial Design & Computer Science, Handong University (South Korea) MSc in Design for Interaction, Delft University of Technology (Netherlands) PhD in Emotion-driven Design, Delft University of Technology His research demonstrates how emotional granularity and positive emodiversity in technology interactions can significantly improve user well-being. He has developed multiple design tools like the EmotionPrism and Positive Emotional Granularity Cards. Industry collaborations include smart home services , airport crew centers , museum tours , and brand loyalty programs . Notable publications span International Journal of Design , She Ji: The Journal of Design, Economics, and Innovation , and International Journal of Human-Computer Interaction . Scientific Awards : Sloan Recent Alumni Achievement Award His design projects have been exhibited at international conferences including Design & Emotion and Dutch Design Week . Current research explores technology-mediated well-being through hedonic and eudaimonic experience design.
