Adam BrandenburgerView profile
Professor
Adam Brandenburger is a prominent academic holding the J.P. Valles Professorship at NYU Stern School of Business and a Distinguished Professorship at NYU Tandon School of Engineering. He also serves as Faculty Director of the NYU Shanghai Program on Creativity + Innovation and is a Global Network Professor. Previously, he was at Harvard Business School (1987–2002). He earned his B.A., M.Phil., and Ph.D. from the University of Cambridge. His research spans game theory, quantum mechanics, and business strategy. Notable contributions include co-authoring the best-selling book Co-opetition , which introduces the concept of co-opetition (cooperative competition). His work bridges theoretical frameworks like epistemic game theory with practical applications in strategy and decision-making. Recent research focuses on quantum systems' non-classical correlations, divisive normalization in neuroscience, and the implications of finite-order reasoning in games. He has collaborated with institutions like the Royal Society and journals such as Nature Communications and Proceedings of the National Academy of Sciences . Brandenburger’s academic career reflects interdisciplinary impact, combining economics, physics, and cognitive science. His courses include The Strategist and Creativity Considered , emphasizing strategic thinking and innovation.






