Rebecca HainsView profile
Professor
Rebecca Hains is a Professor of Media and Communication at Salem State University. Her research focuses on children's media culture, gender representation, and marketing to children through critical/cultural studies. Ph.D. in Mass Media and Communication from Temple University (2007) Graduate Certificate in Women's Studies from Temple University (2007) M.S. in Mass Communication from Boston University (2000) B.A. in English/Communication Arts from Emmanuel College (1998) Her work has been featured in major news outlets like BBC, The New York Times, and NPR. She has authored two monographs: The Princess Problem (2014) and Growing Up with Girl Power (2012), and co-edited three collections on children's media and toys. Recent publications analyze: Barbie's body politics and diversity marketing Gendered marketing in LEGO toys Intersectional analysis of media's impact on children Critical perspectives on youth media consumption She actively engages in public scholarship through RebeccaHains.com , social media, and media commentary. Key research trends show: Continuity in examining gendered consumer culture Evolution from girl power narratives to contemporary princess culture Increasing focus on intersectional analyses of race, gender, and class Interdisciplinary approach combining media studies, sociology, and gender studies Her teaching includes courses like: MCO 222 How Advertising Works MCO 303 Media and Race MCO 475 Critical Analysis of Media and Culture MCO 330 UX Research in Digital Media








