Simone PettigrewView profile
Professor
Professor Simone Pettigrew serves as the Program Head of Food Policy at The George Institute for Global Health. She holds a PhD in Consumer Research and has advanced qualifications in Economics, Marketing, and Consumer Psychology. Her research focuses on behavioral psychology, health promotion, and policy interventions targeting obesity, alcohol consumption, smoking, physical activity, and healthy aging. Her extensive work includes over 400 peer-reviewed publications and 160 technical reports for government and NGO entities. Key areas of influence involve food policy design, alcohol labeling standards, and the public health implications of emerging technologies like autonomous food delivery systems. She actively advises on national policies related to nutrition labeling (e.g., Health Star Rating), zero-alcohol products, and e-cigarette regulation. Education: PhD (Consumer Research), Economics, Marketing, Consumer Psychology Advisory Roles: Multiple government and NGO committees Research Priorities: Cross-cutting food systems, technology impacts on health behaviors, and evidence-based policy design Her recent publications explore QR code compliance on alcohol packaging, consumer confusion over ultra-processed foods, and the 'sober curious' movement's potential to reduce alcohol harm. She also investigates how emerging technologies like drones might disrupt food access patterns, requiring anticipatory public health policies.











