Tanya BondaroukView profile
Professor
Prof. Tanya Bondarouk is a distinguished academic affiliated with the Digital Society Institute and Faculty of Behavioural, Management and Social Sciences at the University of Twente. Her research focuses on Human Resource Management (HRM), electronic HRM systems, and the impact of disruptive technologies on work environments. She holds leadership roles including Board Member of the National Network of Female Professors (Landelijk Netwerk Vrouwelijke Hoogleraren). Her academic contributions span over 250 publications, including influential works on AI in HRM, open innovation, and gig economy challenges. Notable awards include the Best HRM Scientist in The Netherlands (2018) and the Inspiration Award (2019). Research interests: Technology-human interaction in workplaces, HRM strategies for innovation, and digital transformation in organizations. Recent articles analyze AI-driven recruitment, generational differences in tech engagement, and algorithmic management dilemmas. Prof. Bondarouk actively engages in academic networks, organizing conferences like the 38th EGOS Colloquium (2022), and provides expert commentary on digital labor platforms and employer branding strategies. Her work bridges theoretical HRM frameworks with real-world organizational challenges.










