Xavier GellynckView profile
Professor
Xavier Gellynck is a Professor at Ghent University specializing in agricultural economics, food business, and consumer behavior. His research spans multiple domains including short food supply chains, sustainable agriculture, technology adoption in farming, and consumer acceptance of novel food products. He is particularly known for his work on food systems resilience, precision agriculture, and alternative protein sources. His research interests focus on understanding the economic, social, and behavioral aspects of food systems. He investigates how farmers adopt new technologies, how consumers respond to innovations in food production, and how supply chains can become more sustainable and resilient. His work often employs interdisciplinary approaches combining economics, marketing, and social sciences to address complex food system challenges. Professor Gellynck's publication record demonstrates strong trends toward digital transformation in agriculture (Agriculture 4.0), sustainable food systems, and consumer acceptance of novel foods. His recent work increasingly focuses on blockchain applications for food traceability, precision farming technologies, and the transition toward plant-based and alternative protein sources. The geographical scope of his research is broad, covering Europe, Africa, and South America. Among his notable contributions are systematic reviews on technology adoption in agriculture and empirical studies on consumer behavior regarding sustainable food choices. His work often involves collaboration with interdisciplinary teams across multiple institutions. Norah Benmeridja (2025) Duc Tran (2025) Joel Juvinal (2024) Diana Kirungi (2024) Margo Degieter (2024) Esther Van Parys (2024) Heidi Vandenhaute (2022) Kaoutar Jamai Professor Gellynck has maintained an exceptionally productive research career with publications appearing in high-impact journals across multiple disciplines including Food Quality and Preference, British Food Journal, International Food and Agribusiness Management Review, and Computers and Electronics in Agriculture. His work has global relevance with studies conducted in Belgium, Bulgaria, Ecuador, Uganda, Ghana, and Italy.







