Christine EckertView profile
Adjunct Professor
Dr. Christine Eckert serves as an Adjunct Professor in the Marketing Discipline at the University of Technology Sydney's Business School. Her research program bridges quantitative modeling with practical applications across financial decision making, strategic governance, and consumer behavior. Dr. Eckert's scholarly work demonstrates methodological sophistication with a focus on understanding how market participants make choices across diverse contexts. She has established herself as a leading researcher in tobacco control, using discrete choice methodologies to examine how packaging, warnings, and product design influence smoking behaviors among different population segments. Her publication record spans premier journals including Journal of Marketing Research, Management Science, Journal of Management, Review of Finance, and Tobacco Control, reflecting the interdisciplinary nature of her research interests. Dr. Eckert frequently employs experimental designs and advanced statistical techniques to uncover the mechanisms driving consumer choices in complex decision environments. Dr. Eckert's research portfolio reveals a consistent pattern of applying rigorous quantitative methods to address real-world problems from retirement planning to tobacco regulation. Her tobacco control studies have directly informed policy debates around standardized packaging and warning labels, while her financial decision-making research offers insights for improving retirement income products. CFP Board Center for Financial Planning Best Paper Award (2021) Dr. Eckert has secured significant research funding including projects with the Health Research Council of New Zealand and Australian Research Council. She has served on professional committees including the ANZMAC Executive Committee and PBRF Quality Evaluation Committee. Her teaching encompasses undergraduate and postgraduate courses in Marketing Research, Pricing Analysis, and Product Innovation Management, where she likely integrates her research expertise in quantitative methods and consumer behavior.






