David StillwellView profile
Professor
David Stillwell serves as Professor of Computational Social Science at Cambridge Judge Business School and Academic Director of The Psychometrics Centre, University of Cambridge. His research leverages big data to understand human psychology and behavior, with significant contributions in personality prediction from digital footprints and personalized advertising applications. His educational background includes: BSc in Psychology from the University of Nottingham (2007) MSc in Research Methods from the University of Nottingham (2008) PhD in Decision Making from the University of Nottingham (2012) Dr. Stillwell's research centers on computational social science and psychometrics, pioneering the myPersonality Facebook application that collected data from over 6 million users. His work demonstrates computers can predict personality as accurately as spouses, reveals psychological targeting's advertising effectiveness, and establishes links between personality-matched spending and life satisfaction. He also explores linguistic honesty markers through profanity analysis and personality-based dating patterns. His recent publications (2019-2025) reveal a strong trajectory toward AI evaluation using psychometric frameworks, particularly in medical and general-purpose AI assessment. Key themes include fairness metrics in language models, crisis emotional responses through social media, and computational personality recognition - demonstrating consistent innovation at the psychology-technology intersection. He has received significant recognition: Top 10 most influential papers of 2013 by Altmetric Nieman Journalism Lab highlight of 2013 Named in 'top 30 thinkers under 30' by Pacific Standard Magazine Dr. Stillwell maintains active industry engagement through consultancy with Barclays, Hilton, and Ubisoft on projects spanning computer-adaptive testing systems to interactive experiences like Predictive World for Watch Dogs 2. His policy impact is substantial, with citations by the European Data Protection Supervisor, World Bank, and multiple national governments, leading to speaking engagements at the European Parliament and Bank of England. As Academic Director of The Psychometrics Centre, he leads a global hub for advancing psychological assessment through innovative methods including Concerto open-source software, collaborating with organizations ranging from the European Commission to major corporations on psychometric applications in people analytics and digital behavior.
