Anders Olof LarssonView profile
Professor
Anders Olof Larsson is a Professor at the School of Communication, Leadership and Marketing at Kristiania University College in Oslo, Norway. Originally from Sweden, he specializes in digital political communication, with particular expertise in social media platforms' role in political processes, journalism, and election campaigns. His research takes a strongly comparative approach across countries, platforms, and time periods. Professor Larsson's research interests focus on political communication in digital environments, with particular attention to how political actors use social media platforms for campaigning and public engagement. His work examines cross-national differences in digital political communication, platform-specific affordances, and longitudinal changes in how political actors utilize emerging technologies. He has conducted extensive research on Facebook, Twitter, Instagram, and newer platforms like TikTok, with special attention to comparative Scandinavian contexts. His recent publications reveal a strong focus on comparative digital political communication across multiple dimensions - comparing different countries' approaches, analyzing various social media platforms' unique characteristics, and examining longitudinal changes in digital campaigning. His work spans theoretical, methodological, and empirical contributions to understanding how digital technologies reshape political communication globally. Professor Larsson actively supervises research and has sought both master's level research assistants and PhD candidates for projects including the 'Scandinavian Political Communication During the Pandemic' initiative. He has organized academic events including the 'Comparative Digital Political Communication' preconference for the International Communication Association. His research is conducted through several collaborative projects including the DigiWorld project and CamforS (Campaigning for Strasbourg), which conducts cross-national comparisons of campaign mobilization in social media. These projects adopt comparative approaches to studying political communication across different contexts and platforms.










