Galina BiedenbachView profile
Associate Professor
Galina Biedenbach is an Associate Professor (Docent) in Business Administration specializing in Marketing at Umeå University's Umeå School of Business, Economics and Statistics (USBE). She serves as Section Coordinator for Marketing and Program Coordinator for the Master’s program in Marketing. Her research focuses on branding, sustainability marketing, and B2B marketing dynamics. She holds a PhD in Business Administration (2012) and was awarded Docent status (2018). Recognized for pedagogical excellence, she received the USBE Pedagogical Prize (2018) and Distinguished University Teacher title (2020). Teaching responsibilities include undergraduate courses in Marketing Ethics, Research Methodology, and advanced modules on Strategic Marketing Planning and Executive Decision Making. Administrative roles include leadership of the Marketing Section (2016–2018, 2021–present) and Board membership of the Faculty of Social Sciences (2024–present). Research interests span corporate branding, organizational resilience, and sustainability transitions, with affiliations to the ROBUST research group. Her publications emphasize B2B brand equity, coopetition strategies, and internal branding in public sectors. Notable works include analyses of sustainability performance through coopetition mechanisms and paradox management. Awards highlight both academic contributions and pedagogical innovation, reflecting her dual focus on research and education.











