Avi GoldfarbView profile
Professor
- Digital Economics
- Economics of Artificial Intelligence
- Information and Communications Technology
- +4 more
Avi Goldfarb is Professor of Marketing at the Joseph L. Rotman School of Management, University of Toronto, where he holds the Rotman Chair in Artificial Intelligence and Healthcare. He serves as Chief Data Scientist at the Creative Destruction Lab and Research Associate at the National Bureau of Economic Research (NBER). His academic career spans 2002-2012 as Assistant and Associate Professor, becoming Professor of Marketing in 2012. Rotman Chair in Artificial Intelligence and Healthcare (2018-present) Professor of Marketing (2012-present) Research Associate, NBER (2014-present) Chief Data Scientist, Creative Destruction Lab (2015-present) Research Interests : Specializing in digital economics and the economics of artificial intelligence, his work bridges technology, marketing, and public policy. Key focus areas include: Digital economics and platform behavior AI adoption in healthcare systems Quantum computing economic implications Privacy regulation and data markets AI's impact on labor and inequality General purpose technology frameworks Publication Trends : His recent work spans AI implementation strategies across industries, digital behavior economics, and emerging technology commercialization. Key subfields include AI adoption patterns, digital privacy frameworks, quantum computing applications, and workplace health safety analytics. Scientific Recognition : INFORMS Society of Marketing Science Long Term Impact Award (2018) Roger Martin Award for Excellence in Teaching (2017) Leadership Roles : Former Senior Editor at Marketing Science (2016-2021), with editorial board memberships at Management Science, Journal of Marketing Research, and Journal of Economics and Management Strategy. He contributes to the Acceleration Consortium and Schwartz Reisman Institute for Technology and Society.








