Vladimír HojdikView profile
Assistant Professor
Vladimír Hojdik serves as an Assistant Professor at the Department of Business Economy within the Faculty of Business Management at the University of Economics in Bratislava, a position he has held since 2019. His academic career is complemented by prior professional experience as an administration assistant for retail clients at Finančné centrum, a.s. from 2015 to 2016. Dr. Hojdik's research spans online reputation management, consumer behavior dynamics, sustainable development, and automotive industry analysis. He investigates cognitive load in consumer decision-making, digital reputation measurement methodologies, and eco-innovation integration in business practices, with particular focus on Slovak market dynamics and Visegrad Group (V4) regional cooperation. His work bridges theoretical frameworks with practical applications in electric mobility infrastructure and sustainable consumption patterns. Analysis of his publications reveals consistent thematic evolution toward temporal aspects of consumer decisions and cross-cultural online reputation assessment, particularly within automotive contexts. His 2024 Innovative Marketing article demonstrates methodological rigor in cognitive load measurement, while his 2020 monograph establishes comprehensive reputation evaluation frameworks applicable to eco-innovation ecosystems. Dr. Hojdik has supervised 12 bachelor's theses and 2 master's theses. He actively contributes to major research initiatives including VEGA 1/0582/22 (cross-sectoral entrepreneurship in cultural industries), VEGA 1/0462/23 (circular economy constraints), and VEGA 1/0708/20 (sustainable consumption determinants), where he examines behavioral drivers of product innovation diffusion and online reputation metrics. His international engagement includes Erasmus+ teaching mobilities at Croatia's University of Split in 2023 and 2024, conference leadership at EDAMBA 2021, and service on the Faculty Competition of Student Research Activity commission since 2021, demonstrating active participation in academic community development and cross-border knowledge exchange.





