Sally StaresView profile
Lecturer
Sally Stares is a social psychologist and faculty member in the Department of Methodology at the London School of Economics (LSE). She specializes in survey methods, public opinion analysis, and public perceptions of new technologies. After nine years as a lecturer/senior lecturer at City, University of London, she returned to LSE, where she previously earned her MSc in Social Research Methods and PhD in Social Psychology. Her research focuses on science-technology-society interactions, particularly public attitudes toward self-driving vehicles, automated journalism, and criminal justice standards. Methodologically, Dr. Stares is an expert in survey design, latent variable models, and cross-national analysis. She has contributed to EU-funded projects on diversity-aware technology, global civil society metrics, and poverty typologies in Scotland. As an editorial board member of Public Understanding of Science , she emphasizes bridging gaps between scientific communities and the public. Her recent work explores audience reactions to automated media content and cross-national variations in automated vehicle acceptance. Publications span transportation policy, biotechnology ethics, and criminology, with a focus on empirical social science methodologies. She has advised organizations including the Social Mobility Commission and Mo Ibrahim Foundation on research design and implementation. Labs/Teams: Active in LSE's methodological research groups and collaborates with interdisciplinary teams on technology ethics and public engagement initiatives.











