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Dr. Joanna Macalik is a Lecturer in the Department of Marketing Management at Wrocław University of Economics. Her academic work focuses on the intersection of marketing theory and practical applications across multiple domains including personal branding, museum marketing, and regional branding. Dr. Macalik's research interests span several interconnected domains of modern marketing. She has made significant contributions to understanding personal branding, particularly among startup leaders and young professionals. Her work examines how individuals construct and leverage their personal brands to enhance business performance and career advancement. Additionally, she has conducted extensive research on museum marketing, investigating how cultural institutions communicate with their audiences and contribute to regional branding efforts. Her studies on influencer marketing, particularly during the COVID-19 pandemic, demonstrate her ability to address timely and relevant marketing challenges. Analysis of Dr. Macalik's publication record reveals a clear trajectory of research focused on branding across different contexts. Her work consistently bridges theoretical marketing concepts with practical applications, often using empirical research methods. The publications show a progression from traditional marketing communication topics toward more contemporary digital and social media applications. Notably, her research frequently employs case study methodologies, with a particular focus on the Wroclaw region in Poland, suggesting strong local engagement alongside broader theoretical contributions. Dr. Macalik has advised numerous students and contributed to various research projects, though specific details about her mentoring activities are not widely publicized. Her work has likely contributed to curriculum development in marketing communication, personal branding, and digital marketing within her department.

• Marketing Communication
• Personal Branding
• Employer Branding
• +5 more

Dr. Grzegorz Iwanicki is a lecturer in the Department of Socio-Economic Geography at Maria Curie-Skłodowska University's Faculty of Earth Sciences and Spatial Management. His research focuses on urban tourism, light pollution, dark sky parks, and sustainable development. He has conducted extensive studies on astrotourism, city break tourism, and party tourism in Poland and Europe. PhD in Earth Sciences (Geography) from Maria Curie-Skłodowska University (2017) Pedagogical studies from Lublin University of Technology (2015) Master's in Socio-Economic Geography from Jagiellonian University (2011) Bachelor's in Geography from Maria Curie-Skłodowska University (2009) His research spans dark sky preservation, including Polish and European dark sky parks, light pollution's impact on tourism, and urban party zone dynamics. He has contributed to understanding astrotourism development, urban nighttime economies, and sustainable tourism practices in former communist countries. Scientific awards include grants from the National Science Centre (MINATURA 5, 2021), MNiSW Targeted Grants (2019, 2014), and COST STSM grants (2015). His publications examine dark sky parks' socioeconomic impacts, urban tourism transformations, and light pollution mitigation strategies. He participated in research projects on light pollution in protected areas (2014-2015) and fluvial transport mechanisms on Spitsbergen (2013), including a COST PhD training school series (2013-2016) and the 25th UMCS Polar Expedition (2013).

• Tourism Geography
• Urban Tourism
• Light Pollution
• +4 more

Dr. hab. Teresa Brzezińska-Wójcik is a Professor at the Department of Regional Geography and Tourism, Faculty of Earth Sciences and Spatial Management, Maria Curie-Skłodowska University (UMCS), Lublin. Her research focuses on tourism geography , sustainable tourism , geotourism , and GIS applications in regional studies. Research Trends: Analysis of 15 recent publications reveals expertise in: Roztocze Biosphere Reserve management Geocultural heritage utilization Tourism potential assessment Neotectonic landscape analysis Regional product branding GIS-based spatial modeling Projects & Grants: Geopark "Kamienny Las na Roztoczu" (2022) Transboundary Biosphere Reserve "Roztocze" (2021) Tourism brand development (2020) EU-funded transborder cooperation (2019-2020) UNESCO-MAB biosphere reserve documentation (2014) National projects on geotourism (2012-2015) Media Engagement: Featured in multiple TVP3 Lublin documentaries about Roztocze's natural phenomena and heritage (2020-2024), including: "Fascynujące Roztocze" (2021) "Via Carpatia – fenomen Karpat" (2022) "50 lat Roztoczańskiego Parku Narodowego" (2024)

• Tourism geography
• Sustainable tourism
• Geotourism
• +5 more

Dr. Anna Śleszyńska-Świderska serves as an Assistant Professor in the Department of Operational Management at the Institute of Management, University of Białystok. Her academic work focuses on consumer behavior, marketing, and management psychology, with particular emphasis on ethical consumption patterns, city branding, and economic impacts on consumer decisions. She actively participates in teaching marketing, market research, and trade promotion courses while serving as member and secretary of the Teaching Committee for the Management major. Scientific Internship at University of Wrocław Teaching Internship at ISCEM - School of Business Communication in Lisbon, Portugal Research Internship at Università degli Studi di Bari, Italy Site Visits to Speech Processing Solutions GmbH (formerly PHILIPS Speech Processing) Dr. Śleszyńska-Świderska's research centers on consumer behavior analysis, particularly examining how economic crises impact consumption patterns in EU households. Her work explores ethical consumption as an alternative to traditional consumerism, city branding strategies, and the relationship between happiness and economic prosperity. She investigates how external factors like pandemics (SARS-CoV-2) and labor market changes influence consumer decisions across different demographic groups in Poland and the broader EU context. Her publication record shows consistent research output with a strong focus on contemporary issues in consumer behavior. The trend in her work demonstrates increasing attention to crisis-related consumption patterns, ethical considerations in consumer decisions, and the interplay between economic indicators and household consumption. Recent publications address digital transformation in public services and the evolving nature of corporate communication in relationship building. Dr. Śleszyńska-Świderska actively participates in international and domestic conferences focused on consumption and consumer behavior, sharing insights on contemporary marketing challenges and consumer psychology. Her research methodology combines quantitative economic analysis with psychological perspectives on consumer decision-making processes.

• Consumer behavior
• Marketing
• Management psychology
• +3 more

Dr. Joanna Kantyka serves as Assistant Professor at the Department of Management and Innovation in Healthcare and concurrently holds the position of Head of Department at the Department of Health Promotion and Tourism Organization within the School of Physical Education at Jerzy Kukuczka Academy of Physical Education in Katowice. Her academic career spans over a decade of teaching and research in specialized areas connecting sports, tourism, and healthcare management. Her research interests center on sports marketing , tourism management , and recreational services , with particular focus on physical activity behaviors during extraordinary circumstances like pandemic lockdowns, obesity diagnostics in aging populations, and urban recreational infrastructure quality assessment. Through extensive publication in both English and Polish journals, she examines the intersection of business management with physical activity promotion and healthcare services. Analysis of her 15 most recent publications reveals a consistent trajectory investigating behavioral responses to environmental changes (particularly pandemic-related), methodological approaches to anthropometric measurement, and strategic marketing within recreational organizations. Her work demonstrates strong regional focus on Polish cities while contributing to broader international discourse in sports science and public health. Dr. Kantyka actively supervises master's and diploma seminars across multiple academic programs, with teaching responsibilities including Market Research in Sports Organizations, Marketing Management, Risk Management, and specialized courses in recreational services management. Her consultation schedule indicates regular student engagement with designated office hours on Tuesdays and Thursdays.

• Sports Marketing
• Tourism Management
• Recreational Services
• +4 more

Dr. hab. Lidiya Dubis serves as Professor in the Department of Landscape Shaping and Design at John Paul II Catholic University of Lublin (KUL), operating within the Institute of Mathematics, Informatics and Landscape Architecture under the Faculty of Natural and Technical Sciences. Her institutional address is Konstantynów 1 H, 20-708 Lublin, with active supervision of diploma theses and research projects focused on Eastern European spatial dynamics. Her research centers on landscape architecture and spatial development, investigating how terrain morphology and geodiversity shape urban-rural planning. She examines tourism potential in protected areas, particularly Ukraine-Poland border regions, with emphasis on geotourism infrastructure and sustainable development. Her interdisciplinary approach integrates geomorphological analysis with practical spatial planning applications across Carpathian and Polesie ecosystems. Publication analysis reveals consistent focus on transboundary geotourism development, with recurring themes of geological heritage conservation and climate-terrain interactions. Her work bridges academic research and policy through the Polish Academy of Sciences' Task Force for Rural Areas, demonstrating practical application of landscape architecture principles in regional development contexts. Professor Dubis has supervised over 40 diploma theses (2016-2021) on spatial development concepts for Polish communes, village planning, and water reservoir tourism. Her research collaborations span Ukraine and Belarus, notably in the planned international Polissia Geopark project. She actively participates in conferences like the International Scientific Conference 'Geography, Economics and Tourism' while contributing to national spatial planning frameworks. As member of the Polish Academy of Sciences' Task Force for Rural Areas, she influences national spatial development policies. Her current work emphasizes transboundary cooperation for geological heritage conservation, particularly through the Ukraine-Poland-Belarus Polissia Geopark initiative, while addressing climate change impacts on landscape evolution in Eastern European regions.

• Landscape Architecture
• Spatial Development
• Geotourism
• +3 more

Professor Marek Więckowski serves as Head of the Department of Urban and Population Geography and Deputy Director for Scientific Affairs at the Institute of Geography and Spatial Organization of the Polish Academy of Sciences (IGiPZ PAN) in Warsaw. With a distinguished career spanning over three decades, he has established himself as a leading expert in border studies, tourism geography, and spatial development, particularly focusing on Central European border regions. His research interests center on political borders and cross-border cooperation, tourism geography, transport geography, spatial mobility, and regional development. Professor Więckowski's work demonstrates how geopolitical transformations, particularly Poland's integration into the European Union and Schengen area, have reshaped border regions and created new opportunities for cross-border cooperation and tourism development. His research methodology combines spatial analysis with historical and social perspectives to understand the complex dynamics of border regions. His scholarly output reveals a consistent focus on the transformation of border spaces, with particular emphasis on Polish-Slovak and Polish-German borderlands. The publication trend shows increasing attention to sustainable tourism development in border regions, the impact of geopolitical changes on spatial organization, and the evolving relationship between borders, heritage, and tourism. His most recent work explores cutting-edge topics such as border memorialization, the spatial dimension of tourism in the Anthropocene, and the tourism potential of border tripoints. 2004: Honorable Mention in the competition for the best textbook in Europe (4th place for the 'Odkrywamy Świat' geography textbook series) 2002: Scholarship from French Ministry of Science for post-doc at ENS-LSH (extended in 2003) 2000: Scholarship from MUG Commission on Population Geography for International Geographical Union Congress in Seoul 2000: Nomination for H. Steinhaus Award for popular science books ('Polskie naj...') 1994: Honorable Mention in Master's Thesis Competition of Polish Geographical Society 1984 & 1989: Laureate of Geography Olympiads (2nd and 4th place) Professor Więckowski has actively supervised numerous research projects focusing on cross-border cooperation, tourism development in border regions, and spatial planning. His international collaborations, particularly with French and Slovak scholars, have significantly contributed to the understanding of European border dynamics. He has also been instrumental in developing educational materials, including geography textbooks that received international recognition. His current research explores the intersection of geopolitical changes, environmental challenges, and tourism development in border regions, with increasing attention to sustainability and heritage preservation in the Anthropocene era.

• Political borders and cross-border cooperation
• Tourism geography
• Transport geography
• +4 more

Dr. Aneta Karasek is a Lecturer at the Department of Intellectual Capital and Quality within the Faculty of Economics at Maria Curie-Skłodowska University (UMCS) in Lublin, Poland. With a PhD in Economics and certifications in PRINCE2 Foundation project management, STIR methodology, and design thinking facilitation, she specializes in human resource management (HRM), sustainable development, and the integration of IT tools in HR. Her teaching portfolio includes courses on interpersonal skills, mindful communication, creative problem-solving, and sustainable human capital management. PhD in Economics Certifications: PRINCE2 Foundation, STIR, Design Thinking Training: Digital storytelling, Workplace mindfulness Her research focuses on HRM practices in innovative enterprises, the role of social media in tourism and employer branding, and sustainable development strategies. She has authored 18 publications with an h-index of 6 (Google Scholar) and contributes to projects co-financed by external funds. Active in digital transformation and talent management, her work bridges organizational behavior with technological advancements. Recent publications highlight trends in IT adoption for HR, generational workforce dynamics, and sustainable tourism recovery via social media. She serves on research teams exploring innovation ecosystems and human capital optimization. Google Scholar profile: Profile ORCID: 0000-0002-6055-5150

• Human Resource Management
• Sustainable Development
• Social Media in Business
• +5 more

Dr. hab. Krzysztof Celuch is a distinguished academic holding dual roles as Rector of the Vistula School of Hospitality and Professor & Director of the Center for Experience Design in Meetings and Tourism Industry at Nicolaus Copernicus University’s Faculty of Economics and Management. He specializes in meetings industry economics, event design, and transformative experiences, with significant contributions to Poland’s tourism and business event sectors. Celuch has authored influential reports like Poland Events Impact 2015/2019 and chairs prestigious awards such as the MP Power Awards. His research focuses on the economic impacts of business events, sustainable event technologies, and experiential design. Key areas include leveraging AI for event innovation, hashtag-driven social media engagement, and customer-centric ticketing strategies. Celuch advises organizations globally on event management and transformation through his consultancy CC and serves on boards like Meeting Professionals International and the Events Industry Council. Professional Roles: Rector (Vistula School of Hospitality), Professor (Nicolaus Copernicus University), Board Member (Meeting Professionals International) Awards: MP Power Awards Chairman, RISE Award Jury Member, Hall of Leaders (Events Industry Council) Consultancy: CC Boutique Consultants, accredited trainer (CMM, CITE, CIS, HMCC, CED) His work bridges academia and practice, emphasizing cross-cultural event management and policy development. Celuch’s research consistently addresses industry challenges, such as convention bureau effectiveness and eco-friendly event practices.

• Meetings Industry
• Event Management
• Tourism Economics
• +3 more

Dr. Maria Forlicz is affiliated with the Department of Process Management at Wrocław University of Economics. Her research focuses on behavioral economics, decision-making under risk/uncertainty, insurance economics, and socioeconomic factors influencing consumer behavior. She explores topics such as risk attitudes in financial and tourism contexts, experimental methods, and cross-country comparisons in insurance and debt management. Her work includes analyzing the psychological and economic drivers behind consumer choices, including organic food preferences among Gen Y and Z, and the impact of co-insurance on moral hazard. She has conducted studies on CSR reporting, tourism risks, and the illusion of predictability in random outcomes. Her experimental research often employs incentivized methods to study real-world behavior. Maria’s publications span over a decade, with recent works addressing emerging trends like usage-based insurance and the digitalization of financial advice. She has collaborated internationally, studying Poland, Spain, Ukraine, the UK, and others. Her research contributes to policy design, marketing strategies, and risk management frameworks.

• Behavioral Economics
• Risk Management
• Insurance Economics
• +5 more

Ewa Danuta Skowronek is a Professor at the University of Maria Curie-Skłodowska (UMCS) , Faculty of Earth Sciences and Spatial Management, Department of Regional Geography and Tourism. She has been actively involved in research on cultural landscape transformations, tourist landscape analysis, and sustainable regional development in Eastern Poland, particularly focusing on the Lublin and Roztocze regions. Research Interests: Cultural landscapes, tourist landscape theory, sustainable tourism, cross-border cooperation, and regional product development Projects: Participated in international initiatives like 'Eastern European Pearls' and 'Bike Like Roztocze', contributed to Biosphere Reserve documentation, and developed tourism concepts for Lublin region Leadership: Board member of PECSRL (since 2023), former editor-in-chief of Annales UMCS sec. B (2019-2023), and active in UMCS Senate committees Publication Trends: Recent articles focus on rural landscape evolution, sustainable tourism models, geocultural site development, and pandemic impacts on pilgrimage tourism, with strong emphasis on cross-border cooperation and heritage utilization. Collaborations with researchers like T. Brzezińska-Wójcik and A. Tucki demonstrate interdisciplinary approaches.

• Cultural landscape transformations on Polish-Ukrainian border
• Tourist landscape
• Sustainable tourism
• +3 more

Stefan Nowak serves as Professor in the Department of Management and Innovation in Healthcare at Jerzy Kukuczka Academy of Physical Education in Katowice, Poland. His academic credentials include PhD and DSc (habilitation) degrees, with teaching responsibilities spanning Quality Management, Strategic Management, and Sustainable Development Engineering courses through 2025. His educational qualifications: PhD in Management Sciences DSc (habilitation) in Healthcare Systems Professor Nowak's research focuses on: Quality Management systems in tourism and healthcare Sustainable Development in supply chains Tourism Logistics optimization Waste Management innovation ERP/CRM system integration Religious pilgrimage infrastructure His work bridges theoretical frameworks with practical applications in public sector management, emphasizing environmental sustainability and operational efficiency. Analysis of his recent publications reveals consistent themes in sustainable tourism development, with increasing emphasis on digital transformation in waste management systems and pilgrimage site operations since 2015. His research demonstrates strong regional focus on Central European contexts while addressing global sustainability challenges. No scientific awards were documented in available sources. Professor Nowak actively supervises Master's and Diploma theses through coordinated seminars across multiple academic programs. While specific grant funding isn't referenced, his research output indicates sustained scholarly activity supported by institutional resources. He operates within standard university infrastructure without dedicated laboratory facilities, focusing on theoretical and applied management research through course development and thesis supervision.

• Quality Management
• Strategic Management
• Sustainable Development
• +3 more

Jan Mikołajczyk is a Professor at the Department of Commerce and Marketing, University of Economics in Poznan. His roles include Rektor's Delegate for Open Classes, Director of the 'Marketing in Practice' Postgraduate Studies Program, and Member of the UEP Electors' College. He is actively involved in professional organizations, serving as a member of the Polish Economic Society and the Foundation Council. His research focuses on marketing management, retail trade dynamics, and sales strategies. Key areas of inquiry include neuromarketing applications in e-commerce, promotional effectiveness in niche markets, and the role of non-commercial services in enhancing shopping center appeal. His work also explores culinary tourism development and strategic distribution channel optimization. Recent publications analyze Zalando SE's consumer behavior patterns, martial arts school promotional strategies, and Lech Poznan's social media marketing. Earlier studies examined retail innovation in petrol stations and critical factors influencing shopping center attractiveness among student populations. While no scientific awards are listed, his contributions to marketing education are notable through his leadership in postgraduate programs and his involvement in shaping academic standards for management-related theses.

• Marketing Management
• Retail Trade
• Sales Management
• +3 more

Dr. Julia Ziółkowska is a Lecturer at the University of Gdansk's Faculty of Social Sciences, in the Department of Spatial Economy. She specializes in tourism development, social capital, and territorial marketing. Her research examines: Sustainable tourism and community stewardship Social capital in local development Cultural event impacts Tourism entrepreneurship and business adaptation Spatial economic aspects of tourism Recent publications focus on resilience in tourism destinations, climate-adapted traveler behavior, and the transformation of tourism during crises like the COVID-19 pandemic. Her work employs qualitative methods and interdisciplinary approaches.

• Tourism Development
• Sustainable Development
• Social Capital
• +2 more

Dr. Dorota Jegorow is an Assistant Professor at the Department of Econometrics and Statistics , Institute of Economics and Finance , within the Faculty of Social Sciences at the John Paul II Catholic University of Lublin , Poland. Specializes in Econometrics , Regional Development , and European Cohesion Policy Active in Entrepreneurship , Public Finance , and Digital Technology Applications in socio-economic contexts Recipient of 2022 National Award for research on cryptocurrency volatility

• Econometrics
• Regional Development
• European Cohesion Policy
• +4 more