Jamie CarlsonView profile
Professor
Professor Jamie Carlson is a Professor of Marketing and Deputy Head of School - Research at the Newcastle Business School, University of Newcastle. His expertise lies at the intersection of marketing, consumer behavior, and technology, with a focus on how organizations can better engage customers in increasingly digital environments. He has held significant leadership roles including Assistant Dean Research and Engagement (2018-2020) and Head of Marketing Discipline (2017-2018). Professor Carlson's educational background includes: PhD (Management) from the University of Newcastle Bachelor of Business (Honours) from the University of Newcastle Bachelor of Business from the University of Newcastle Professor Carlson's research program focuses on customer experience management, particularly at the customer-technology interface. His work spans three core areas: understanding customer engagement with physical and virtual channels, examining service design and consumer behavior in service industries, and investigating consumer adoption of e-health services. He emphasizes how consumers actively shape their consumption journeys, seeking both individualized and communal brand experiences across touchpoints, and how technology both creates value and presents challenges for consumer well-being. An analysis of Professor Carlson's recent publications reveals a strong emphasis on digital transformation in marketing, with particular focus on omnichannel retailing, metaverse applications, social media engagement, and the psychological aspects of consumer behavior in digital environments. His work demonstrates increasing interdisciplinary collaboration, connecting marketing with information systems, psychology, and healthcare domains to address complex consumer behavior questions in our technology-driven world. Professor Carlson has received numerous prestigious awards for his scholarly contributions: 2025 Jay Lindquist Best Conference Paper Award at the Academy of Marketing Science World Marketing Congress 2023 Best paper in Digital and Social Media Marketing Track at Academy of Marketing Multiple Top Cited/Downloaded Article recognitions from International Journal of Information Management (2022) 2022 Best paper award in the Australasian Marketing Journal Multiple best paper awards at Academy of Marketing conferences (2014-2017) 2010 Vice-Chancellor's Citation for Outstanding Contribution to Student Learning As a principal supervisor for PhD, DBA, and Honours students, Professor Carlson has mentored numerous successful researchers who have gone on to academic positions at institutions worldwide including Maastricht University (Netherlands), Dortmund University (Germany), Macquarie University, UTS, and the University of Adelaide. His students have received faculty medals, best paper awards, and the prestigious Arizona State University Center for Service Leadership Research Scholarship. His supervision focuses on customer engagement in digital media, service experience management, relationship quality, emotional appeals in advertising, and drivers of group travel behavior. Professor Carlson's research is conducted through multinational and interdisciplinary collaborations aligned with the Australian government's 'Growth Through Innovation' agenda and the UN Sustainable Development Goals. His work connects marketing with information systems, psychology, and healthcare to develop frameworks for understanding e-service quality, online flow experiences, customer engagement, and value creation in digital environments.
