Jos (Jo) PIERSONView profile
Professor
Jo PIERSON serves as a Full Professor at Hasselt University's School of Social Sciences, where they lead the Research for Digitalisation, Diversity and Democracy group and serve as President of the OMT bachelor sociale wetenschappen. Their work bridges theoretical communication studies with practical applications in digital governance, with particular focus on how social norms interact with platform architectures. Dr. PIERSON's research interests center on the political economy of communication, media sociology, and the social implications of digital technologies. They investigate how platform affordances shape normative processes, particularly regarding data protection, user empowerment, and public values in digital environments. Their work spans theoretical frameworks like algorithmic governmentality while addressing practical challenges in AI governance and digital citizenship. Analysis of their recent publications reveals a clear trajectory examining the intersection of platform design, user agency, and regulatory frameworks. Their work moves from foundational studies on social media affordances toward increasingly sophisticated examinations of AI systems, data governance, and digital sovereignty. A consistent thread throughout is the emphasis on practical implementation of ethical frameworks in real-world technological contexts. As an academic supervisor, Dr. PIERSON has guided six PhD candidates through completion or toward completion, with research spanning smart city data governance, social media norm dynamics, and digital platform design. Their current research portfolio includes seven active projects, most notably R-EduAI (developing frameworks for responsible AI in education) and C-EMPOWER (analyzing citizen empowerment in health data governance). Within the university, Dr. PIERSON coordinates multiple courses including 'Data, technology and innovation,' 'Public values and digital platforms,' and 'Political economy of media and technology.' They have developed innovative case-based teaching approaches through the CASUS project, aiming to create consistent frameworks for case-oriented social science education. Their teaching responsibilities span both bachelor's thesis supervision and specialized courses addressing contemporary digital challenges.





