Zenon MichaelidesView profile
Associate Professor
Dr. Zenon Michaelides is Reader in Business Analytics (equivalent to Associate Professor) at Manchester Metropolitan University Business School. With extensive industry experience, he bridges academic research with applied digital transformation in enterprise contexts. His research examines digital transformation, business analytics, supply chain optimization, and Industry 4.0 technologies. Michaelides leads knowledge transfer partnerships worth over £1.2M, collaborating with aerospace, retail, and public sector organizations. As Deputy Head of Research Ethics and Governance, he oversees compliance frameworks. He represents the university in SAP/AWS/Celonis academic partnerships. His publications emphasize practical applications: sustainability reporting, lean management in developing economies, big data in SCM, and RFID/e-business systems. Recent work analyzes organizational drivers for sustainable manufacturing and social value in procurement. He teaches postgraduate/executive courses on analytics, Industry 4.0, and digital leadership. His TEDx talk on cloud computing/ERP reflects commitment to translating technical concepts for broader audiences.







