Tiziano VESCOVIView profile
Professor
Summary Tiziano VESCOVI is a Full Professor of Business Economics and Management at the Venice School of Management , Ca' Foscari University of Venice. He holds roles including Co-Director of the International Management to Asia Research Laboratory (IMA Lab), member of the technical-scientific Committee of the Ca' Foscari Challenge School, and scientific director of the Italian School of Booksellers. His teaching focuses on Cross-Cultural Marketing , Brand Management , and International Marketing to China in both English and Italian programs. Education : - Degree in Business Economics (Ca' Foscari, 1981) - ITP Certificate (HEC Paris, 1987). Research Interests : - Cross-cultural aspects in international markets, particularly China. - Digital transformation in marketing strategies. - Luxury brand management and global market entry strategies. - Made-in-Italy products in socio-culturally diverse markets. Recent Projects : - 'The Merchant and the Dragon' (2013-): Strategies for Italian SMEs entering China. - 'Managing Digital Transformation' (2021-): Strategic processes in tech adoption. - PNRR LEGO Project (2024-26): Italy-East Asia education collaboration. Office Hours : - Weekly online sessions (Thursdays 2-4 PM via Zoom). - Physical location: San Giobbe Campus, C1 Building, Room 127. Labs/Initiatives : - IMA Lab: Research on Asia-Pacific market dynamics. - Master in Luxury Client Advisor: Collaboration with LVMH Group.







