Mark de RondView profile
Professor
Mark de Rond is Professor of Organisational Ethnography at Cambridge Judge Business School and Fellow of Darwin College, University of Cambridge. His work focuses on immersive ethnographic studies of human behavior in extreme contexts including war zones, high-stakes sports, and controversial social movements, revealing how individuals navigate challenging circumstances through compromise and sensemaking. His educational background includes a DPhil from the University of Oxford alongside advanced degrees in management and economics, photojournalism, documentary photography, biography, creative nonfiction, and prose fiction. This multidisciplinary training informs his unconventional methodological approach. De Rond's research centers on extreme context ethnography, examining how pressure-cooker environments expose fundamental organizational dynamics. His work spans military medicine (Camp Bastion fieldwork), elite sports (Cambridge Boat Race), Amazon river expeditions, and controversial practices like paedophile hunting. Key contributions explore negotiation, conflict resolution, serendipity, institutional persistence, and the emotional toll of fieldwork, often employing innovative methods like enactive ethnography and linguistic analysis of digital communities. His recent publications reveal a growing focus on digital vigilantism and the societal implications of extreme practices, with increasing interdisciplinary reach across organizational studies, criminology, medical anthropology, and sociology. The work demonstrates methodological creativity through linguistic analysis of Facebook groups, embodiment studies in extreme environments, and dream-based reflexive techniques. Scientific recognition includes: BEST ARTICLE AWARD FOR 2016 Favorite MBA Professor honors from Poets & Quants (2021, 2022) Guinness World Record for first unsupported Amazon row De Rond advises MBA students and delivers executive education to top law firms (Slaughter and May, Allen & Overy), professional services (McKinsey, KPMG), corporations (Sky, BT, Diageo), and NGOs (UNICEF, NHS). His negotiation training from Harvard Law School informs both academic work and university mediation practice. Current research involves collaborative teams studying paedophile hunting (featured in Sundance-nominated documentary Predators ) and high-performance sports organizations, with fieldwork requiring deep immersion in challenging environments. His research methodology involves embedded collaboration with diverse teams including medical personnel in conflict zones, elite rowers, and controversial activist groups, often pushing methodological boundaries through photojournalism and creative nonfiction approaches.











