Ma XufengView profile
Assistant Professor
Ma Xufeng is an Assistant Professor in the Animation Department at the School of Art and Media, Tongji University , Shanghai. She earned her PhD in Image Arts from Chung-Ang University, South Korea , and completed a postdoctoral fellowship at the School of Journalism and Communication, Tsinghua University . Her research bridges intelligent imaging, animation games, AIGC, new media art, and the metaverse , focusing on intelligent image production and dissemination, AI-driven art therapy, and serious games . Education: PhD in Image Arts, Chung-Ang University, South Korea (2018.09–2021.02) Master of Image Arts, Chung-Ang University, South Korea (2016.09–2018.06) Bachelor of Art Design (Animation), Zhongnan University of Economics and Law, China (2011.09–2015.07) Research Interests: Dr. Ma’s scholarship sits at the intersection of artificial intelligence, digital media, and therapeutic applications . She explores how AI-generated content (AIGC) can revolutionize animation, game design, and immersive storytelling . A second strand investigates serious games and VR systems for autism rehabilitation and emotional therapy , leveraging game psychology to craft interventions that blend aesthetics, technology, and mental health . Publications & Research Trends: Her most recent work (2021-2024) charts a trajectory from VR-based rehabilitation games to AI painting for art therapy , demonstrating a shift from interactive technology prototypes toward critical and aesthetic theories of AI art . Collectively, her publications map the evolution of intelligent media ecosystems and their societal impact. Scientific Awards & Grants: Principal Investigator, Korean BK21+ CFT Convergence Research Project – VR immersive game for autistic children (2020) Principal Investigator, Korean BK21+ CFT Convergence Research Project – Fitness-bicycle functional game (2019) Special Selection Award, Seoul International Animation & Cartoon Festival (2020) Nomination, Golden Kuker–Sofia International Animation Festival (2020) Teaching & Labs: At Tongji University, Dr. Ma contributes to undergraduate and postgraduate curricula in animation, new media art, and game design . She is affiliated with the Omnimedia Research Institute and the Media Experiment and Practice Teaching Center , where she guides students in AI-driven content creation and VR/AR prototyping .





