Paul StricklandView profile
Senior Lecturer
Dr. Paul Strickland is a Senior Lecturer and Discipline Lead for Tourism, Hospitality, and Events at La Trobe University, with affiliations in both Bundoora (Australia) and Singapore. He holds a PhD in wine event stakeholders' research and has extensive industry experience across pubs, hotels, and international events. His academic roles include Editorial Board positions for journals like Cultural Heritage and Authenticity in Tourism and International Journal of Smart Business and Technology . Education: PhD (La Trobe University, 2012–2022), MA (La Trobe, 2010–2012), BBus in Hospitality Management (La Trobe, 1993–1995). He also completed a Graduate Certificate in Higher Education (2023). Research focuses on ethnic restaurants , Bhutanese cultural studies , wine tourism marketing , and space tourism . Notable projects include Bhutan’s stray dog tourism impact analysis and OLT-funded simulation-based pedagogy initiatives. His work bridges industry practice and academia, emphasizing experiential learning and sustainable development. Teaching spans Tourism Simulation , Hospitality Management , and Wine Tourism Marketing . He has advised institutions like Melbourne Polytechnic and Box Hill Institute. Grants include the 2022 OLT grant for enhancing learning outcomes through simulations. Professional activities include editorial roles, media collaborations (e.g., Asia Rising Podcast on Bhutan tourism), and advisory positions for the Australian Consortium for Indonesian Studies. His research outputs span over 80 articles/books, with recent trends focusing on crisis management in events, smart technology adoption in hospitality, and Bhutanese student motivations.









