Ger KooleView profile
Professor
Ger Koole is a Professor in the Department of Mathematics at Vrije Universiteit Amsterdam (VU Amsterdam). He specializes in Operations Management and Business Analytics, with a focus on applying optimization and machine learning techniques to service operations, particularly in call centers, healthcare, and revenue management. Through academic-industry collaborations via ACOSA (Amsterdam Center for Optimization, Statistics and Analytics), he bridges theoretical research with practical applications. As an entrepreneur, Ger co-founded CCmath, a company developing advanced forecasting and workforce scheduling software for call centers, and NEXT wfm, a consulting and temp agency focused on call center workforce management. His research interests include queueing theory, decision support systems, and operational efficiency in healthcare and service industries. Ger is actively involved in education, teaching Business Analytics and Optimization courses to diverse student groups. He contributes to academic resources through tools like the Optimization of Business Processes (OBP) platform, which features interactive calculators and simulation games on topics such as hospital capacity planning, outpatient scheduling, and revenue management. Personal achievements highlight his athletic pursuits, including completing a long-distance triathlon in under 12 hours and serving as a skitouring instructor for the French and Dutch alpine clubs.








