Anastasia Viktorivna Zerkal is Professor of the Department of Marketing and Logistics and Director of the Training Center 'Education for Business and Career' at Zaporizhzhia Polytechnic University. With a Doctor of Economics degree and extensive academic credentials, she has established herself as a leading expert in commercial awareness, marketing strategies, and personnel management. Her work bridges academic theory with practical business applications through strong connections with industry and government institutions. 2009: Bachelor of Management, Classical Private University 2009: Bachelor of Foreign Philology, Classical Private University 2010: Master in Management of Foreign Economic Activity, Classical Private University 2017: Specialist in Entrepreneurship, Trade and Stock Exchange Activities, Zaporizhzhia State Engineering Academy 2017: Specialist in Finance, Banking and Insurance, Classical Private University 2022: Master of Marketing, Classical Private University 2014: Candidate's thesis on 'Formation and development of corporate culture of machine-building enterprises' 2021: Doctoral dissertation on 'Enterprise personnel management based on commercial consciousness: theory, methodology, practice' Professor Zerkal's research focuses on commercial awareness, marketing strategies, personnel management, and corporate culture. Her work explores the critical intersection between science, power, and business, examining how commercial consciousness drives organizational success. She has published extensively on how marketing communications evolve in digital economies and wartime contexts, and how personnel management strategies can be optimized for modern enterprises. Her research has significant practical applications for businesses navigating complex economic landscapes. Her recent publications demonstrate a clear trend toward digital marketing, sustainable business practices, and personnel management in challenging environments. She has increasingly focused on the Ukrainian business context during wartime, exploring how companies adapt marketing strategies and maintain operations under difficult conditions. Her work bridges theoretical frameworks with practical applications, making significant contributions to both academic literature and business practice in Ukraine. 2024: Certificate of Honor of the Zaporizhzhia Regional Union of Industrialists and Entrepreneurs 2023-2024: Multiple awards including 'Young Scientist of the Year' in Marketing and Entrepreneurship categories 2021: Honorary Diploma of the Zaporizhzhia Regional Council 2019: Honorary Diploma of the Classical Private University 2017: Honorary Diploma of the Zaporizhzhia Regional Union of Industrialists and Entrepreneurs 'Potential' Professor Zerkal actively mentors students and has served as a scientific supervisor for numerous student projects and competitions. She chairs the Council for the Development of Entrepreneurship and Economic Policy of the Zaporizhzhia Regional Union of Industrialists and Entrepreneurs 'POTENTIAL,' fostering strong university-business-government partnerships. Her work with international organizations including the European Academy of Sciences and Research demonstrates her global collaboration efforts. As Director of the Training Center 'Education for Business and Career,' she leads initiatives that connect academic training with business needs. She has coordinated regional competitions for gifted youth in science and contributed to student business idea competitions like 'STARTUP with Zaporizhzhia Polytechnic.' Her work with the Council of Young Scientists under the Ministry of Education and Science of Ukraine has significantly impacted youth scientific development in the region.
