Zoe Lee is a Reader (Associate Professor) in Marketing at Cardiff Business School, Cardiff University , and Programme Director for MSc Strategic & Digital Marketing. She serves as an Associate Editor for the Journal of Strategic Marketing and editorial board member for Journal of Business Research and Journal of Philanthropy & Marketing . Research Interests: Responsible Branding Brand Purpose & Activism Sustainability Communications in Fashion Nonprofit Marketing Strategy Digital Brand Management Recent Publications (2023-2025) examine brand activism in permacrisis, social media banter between brands, disability inclusion in luxury fashion, and sustainability communication strategies. Her work combines empirical studies with systematic literature reviews across Journal of Marketing Management , European Journal of Marketing , and Journal of Business Research . Scientific Awards: Outstanding Article in Nonprofit & Voluntary Sector Quarterly (2018) Nominated for ESLA Awards (2021-2025) for teaching excellence Dean's Award for Citizenship (2017) Supervision: Currently supervising PhD students in corporate brand purpose, sustainability, and brand activism. Actively engaged in grant-funded projects including British Council research on inclusive policies and Hodge Foundation public value internships.
Dr Yong Lin is an Associate Professor in Operations and Supply Chain Management at the Department of Management, Birmingham Business School, University of Birmingham. He joined the university in September 2021, having previously held academic positions at the University of Greenwich and Huazhong University of Science & Technology. He has also served as a visiting researcher at the Institute for Manufacturing (IfM), University of Cambridge, and as a research assistant at the Hong Kong University of Science & Technology. PhD in Management Science and Engineering, Huazhong University of Science & Technology, 2002 MSc in Industrial Engineering and Management, Huazhong University of Science & Technology, 1999 Dr Lin’s research focuses on digital transformation and sustainability strategies in operations and supply chains. His key interests include supply chain risk and resilience, digital logistics platforms, business ecosystems, and manufacturing strategies. He explores how digital technologies such as blockchain and RFID can enhance transparency, efficiency, and sustainability across supply networks. His recent publications reflect a strong trend toward digitalization, resilience, and sustainability in supply chains, with studies on modular resilience in multinational platforms, blockchain in remanufacturing, and digitalization in healthcare logistics. His work frequently appears in top-tier journals such as International Journal of Operations and Production Management , Journal of Cleaner Production , and Technological Forecasting and Social Change . Senior Fellow of the Advance HE (Higher Education Academy) Certified Management and Business Educator, Chartered Association of Business Schools (CABS) Chartered Fellow, Chartered Institute of Logistics and Transport (CILT) Dr Lin has led and coordinated several research projects funded by the National Natural Science Foundation of China (NSFC), the 863 Program, and the European Regional Development Fund. He actively engages in industry consulting to transfer research outcomes into practical business solutions. He welcomes PhD applicants interested in digital transformation, sustainability, logistics platforms, and business ecosystems. He is also involved in advising and mentoring graduate researchers in these domains. Dr Lin is affiliated with the Department of Management at Birmingham Business School, where he contributes to research, teaching, and knowledge exchange in operations and supply chain management. His work bridges academic rigor with real-world application, particularly in digital and sustainable supply chain innovation.
Professor Thanos Papadopoulos is a faculty member at the University of Kent , serving as Deputy Dean and Head of the Department of Analytics, Operations & Systems. He is affiliated with the Centre for Logistics and Sustainability Analytics (CeLSA) . PhD : Warwick Business School, University of Warwick MSc : Informatics, Athens University of Economics and Business Diploma : Computer Engineering and Informatics, Patras University His research focuses on Operations and Information Management , with emphasis on digital technologies in supply chains , resilience , and sustainability . Recent work explores AI, metaverse, and data-driven strategies. He has authored 150+ peer-reviewed publications and collaborates with journals like British Journal of Management as Associate Editor. Awards include Stanford's Top 2% Researchers and Clarivate Highly Cited distinctions. Professor Papadopoulos supervises students in supply chain management , big data , and sustainability . His projects address geopolitical disruptions and digital transformation in manufacturing and retail.
Dr. Florian Urmetzer serves as Associate Teaching Professor and founding Director of the Ecosystems, Platforms & Strategy (EPS) Research Group at the University of Cambridge's Institute for Manufacturing (IfM). His expertise centers on strategy formulation tools for business ecosystems and platforms within manufacturing and services sectors. He teaches the Business Ecosystem Strategy course and leads IfM Engage consultancy projects for clients including IBM, ATOS, ABN-AMRO, CEMEX, Pearson Education, Leonardo rescue helicopters, and the NHS. Urmetzer holds a distinction MSc in Network Centred Computing and PhD from the University of Reading's School of Systems Engineering. His doctoral research developed real-time usability evaluation methods for distributed collaborative environments. Academically, he has been a visiting researcher at Barcelona Supercomputing Center and Politecnico di Milano. His research investigates industrial ecosystems from strategic and managerial perspectives, encompassing supply chains, digital platforms, and business ecosystem dynamics. This work has been published in leading journals including Journal of Business Research, European Journal of Information Systems, and Journal of Service Research. Analysis of his recent publications reveals dominant trends in technological sovereignty, platform ecosystem governance, and manufacturing relocation strategies. Prior to Cambridge, Urmetzer gained extensive industry experience as a consultant at Accenture in Zürich, Senior Researcher at SAP labs, and roles at Volkswagen AG, Gartner Inc., and IBM. He currently leads the EPS Research Group, which develops frameworks for organizations navigating complex industrial ecosystem dynamics.
Professor Joseph Amankwah-Amoah is a leading academic in International Business and Strategy at Durham University Business School, UK. He holds additional roles as Distinguished Visiting Professor at Coal City University (Nigeria) and Adjunct Professor at Kwame Nkrumah University of Science and Technology (Ghana). His research focuses on business failure dynamics in emerging economies, sustainability, institutional voids, and digital transformation. He has authored over 160 peer-reviewed articles in top-tier journals like Journal of International Business Studies and International Business Review , with over 7,000 Google Scholar citations. His awards include four consecutive years on Stanford's World Top 2% Scientists list (2020–2023) and the 2021 AIB Insight Outstanding Article Award. He serves as an international expert for the UN Office of the Special Adviser on Africa and has guest-edited over 10 special journal issues. His work bridges academic theory with real-world challenges in global business, sustainability, and institutional development. Key research themes include leveraging business failure for innovation, green industrial policies, and the impact of digital technologies on emerging markets. He actively contributes to policy discussions on Africa's economic development and has collaborated with institutions across Europe, Africa, and Asia.
Dr. Peter Guenther is a Visiting Professorial Fellow at the Institute of Management and Decision Sciences (MDS) at Hamburg University of Technology (TUHH), specializing in marketing strategy and quantitative methods. His research focuses on quantifying marketing's impact on financial performance, marketing asset accountability, business-to-business advertising, and digital marketing. He holds a PhD in Marketing from the University of Melbourne and a Diplom (German Master) in Commerce from the University of Mannheim. Key research interests include understanding marketing's financial value, improving PLS-SEM methodologies in business research, and analyzing B2B advertising dynamics. His work has been published in top-tier journals such as the Journal of Marketing , International Journal of Research in Marketing , and Industrial Marketing Management . He serves on the Editorial Review Board of Industrial Marketing Management . Dr. Guenther has prior affiliations with the University of Melbourne and RMIT (Australia). He contributes to the Liverpool Advanced Methods for Big Data Analytics (LAMBDA) Research Centre and teaches modules like 'Consumer Insight Research' and 'Marketing & Digital Analytics.'
Dr. Matteo Montecchi is a Senior Lecturer (Associate Professor) in Marketing at King’s Business School, King’s College London, where he also serves as Theme Lead for Sustainable Consumption at the Centre for Sustainable Business and Programme Director for the Strategic Marketing (Open Executive) programme. He teaches core modules such as Consumer Behaviour, Digital Marketing, and Research Methods, and leads executive education initiatives. Previously, he was a Senior Lecturer at the London College of Fashion, University of the Arts London, and has held visiting positions at Milan Politecnico, Università Cattolica del Sacro Cuore, and Università Federico II. Montecchi earned his PhD in Marketing from King’s College London, an MRes in Marketing from Birkbeck College, an Executive Master in Marketing and Sales from SDA Bocconi and ESADE, and a Bachelor’s in Business Economics from the University of Modena and Reggio Emilia. He also holds a PgCert in Academic Practice and is a Fellow of the Higher Education Academy (FHEA). His research focuses on the digital transformation of marketing, particularly the role of artificial intelligence and blockchain in enhancing transparency and trust. He investigates ethical engagement with diverse consumer groups, inclusion, and corporate responsibility, with a special interest in marginalized communities. His work integrates consumer behavior, digital interactions, and decision-making with technological innovation, offering actionable insights for sustainable and responsible business strategies. The most recent 15 publications reflect a strong trend in AI in retail, brand transparency, consumer trust, ethical data use, voice technologies, and social sustainability. His research spans journals in marketing, psychology, interactive marketing, and business ethics, demonstrating interdisciplinary impact. Scientific Awards: KingsCAT: Capture and Analysis Tool for Social Media Research at King’s College London (2024) – Recognized as part of a collaborative team for advancing digital research infrastructure and media analysis. Montecchi is actively involved in PhD supervision and is accepting new students. He has led research projects using social media analytics (KingsCAT) and has contributed to strategic debates on grand challenges in marketing. His work connects academic research with real-world managerial applications, particularly in digital strategy and ethical innovation. He is a key contributor to interdisciplinary research through tools like KingsCAT, which supports collaborative social media analysis, and his publications often involve co-authorship with experts in data science, psychology, and organizational behavior.
Dr. Shirley Coleman is a distinguished Professor at Newcastle University Business School, specializing in the application of statistical methods to business and industrial problems. With over two decades of academic contributions, she has established herself as a leading expert in statistics, data science, and quality management within industrial contexts. Her research interests span several interconnected domains: Statistics, Data Science, Business Analytics, Quality Management, Six Sigma methodologies, Kansei Engineering (which integrates emotional design with product development), Industrial Statistics, Design of Experiments, Predictive Maintenance, and Customer Lifetime Value analysis. Coleman's work consistently bridges theoretical statistical concepts with practical business applications across diverse sectors including healthcare, manufacturing, facilities management, and digital marketing. Analysis of her recent publications reveals a strong focus on the evolving role of statistics in the digital age, particularly examining how statistical expertise contributes to AI development, Industry 4.0 initiatives, and data-driven business transformation. Her work demonstrates increasing emphasis on customer analytics, predictive maintenance modeling, and the strategic implementation of data science in small and medium enterprises. Coleman's publications frequently address methodological challenges while maintaining strong practical relevance for industry practitioners. Throughout her career, Coleman has been actively involved with the European Network for Business and Industrial Statistics (ENBIS), contributing to the development and dissemination of statistical methods in business contexts. Her collaborative approach is evident in numerous co-authored publications across disciplines, demonstrating her ability to work effectively with researchers from diverse fields including engineering, healthcare, and business management. Her advisory work appears focused on helping organizations implement statistical thinking in business processes, with particular attention to small and medium enterprises seeking to leverage data analytics for competitive advantage. Though specific grant information isn't detailed in the available publications, her extensive industry-focused research suggests significant engagement with practical business problems and industry partnerships. Dr. Coleman has made substantial contributions to the field through her leadership in professional organizations, particularly ENBIS, where she has helped shape the discourse around industrial statistics and their business applications. Her work on Kansei Engineering demonstrates innovative approaches to integrating human factors with statistical methods for product development.
Sarah Xiao is a Professor of Marketing and Head of Department at Durham University Business School, with a dual role as Programme Director for the Doctorate in Business Administration (DBA) at Fudan University, China. As a consumer psychologist, her work bridges technology, marketing, and behavioral analysis in retail, tourism, and digital economies. Her research spans: Behavioral Change in consumer decision-making Consumer Analytics (AI, Big Data, Machine Learning) Illicit Consumption and consumer misbehavior Neuroscience in marketing and consumer choice Mobile Commerce and Digital Marketing strategies Recent publications focus on AI-driven consumer behavior, social media revenge typologies, and predictive modeling in tourism demand forecasting. She supervises PhD students including Bai Dan, Matthew He, Coco Li, and Shujun Xiao, while collaborating with global institutions and private-sector partners. Her work has attracted significant research funding and appears in leading journals like Journal of the Academy of Marketing Science and Annals of Tourism Research .
Dr Wasim Ahmad is a Lecturer in Marketing at the Department of Marketing, Lancaster University Management School (LUMS), having joined the institution in January 2024. His prior academic appointments include Monash University, Florida State University, Teesside University, and Fujian University of Technology, where he conducted research, taught undergraduate/postgraduate modules, and led curriculum development. Education: Ph.D. in Marketing, University of International Business and Economics PostDoc, Florida State University Research Interests: Dr Ahmad investigates consumer behaviour with emphasis on negative emotions (brand hate, betrayal) and extreme responses to brands across cultural contexts. His work spans sustainability-oriented innovation in B2B firms, eco-brand strategy, and cross-cultural CSR implementation—particularly during crises like the pandemic. He employs quantitative methodologies including experimental designs and meta-analysis, frequently examining digital marketing phenomena such as virtual influencers, travel apps, and dark patterns in online interfaces. Publication Trends: His 2023-2025 output reveals concentrated research on brand hate consequences in B2B relationships, sustainability innovation linked to triple-bottom-line performance, and cross-cultural digital behaviour (e.g., social media addiction, travel app usage). Key journals include Journal of Business Research , Industrial Marketing Management , and Annals of Tourism Research , demonstrating interdisciplinary reach across marketing, sustainability, and tourism. Scientific Awards: No specific awards, prizes, or fellowships mentioned in source materials Advising and Grants: Dr Ahmad actively supervises PhD candidates in green marketing topics (product sustainability, eco-brand orientation) using quantitative approaches. He teaches core modules including International Marketing (MKTG101), Strategic Marketing (MKTG301), and Marketing Research (MKTG212). No grant funding details were provided in the directory. Labs and Teams: No dedicated research labs or teams specified in current affiliation Collaborative work evident in B2B sustainability studies with international co-authors
Dr. Wanqing Zhang is a Lecturer in Marketing at the Bayes Business School, City St George's, University of London. She holds a PhD in Marketing from Purdue University (2017), a MPhil and BBA from The Chinese University of Hong Kong, and completed a postdoctoral research fellowship at the University of Chicago's Booth School of Business. Her research focuses on digital marketing, mobile marketing, development marketing, field experiments, and quantitative modeling. She has published in leading journals like the Journal of Marketing and Marketing Letters , and received the ISBM Doctoral Dissertation Award (2016). Dr. Zhang teaches Digital Marketing, Social Media in Business Management, and MSc in Marketing Strategy & Innovation. She is fluent in Cantonese, Mandarin, and English, with expertise in peer review and academic communication. Her work combines experimental methods to address real-world challenges like eco-friendly product adoption and consumer behavior in response to environmental policies.
Christian Homburg is a Professor of Marketing and Director of the Institute for Market-Oriented Management (IMU) at the University of Mannheim Business School. He holds additional positions as Distinguished Professorial Fellow at the University of Manchester and Professorial Fellow at the University of Melbourne. His leadership extends to his former role as Managing Director of the Mannheim Business School (2006-2010), where he significantly expanded student enrollment and established globally recognized MBA programs. Homburg's research primarily focuses on business-to-business marketing, sales management, pricing, and customer relationship management. His work bridges theoretical frameworks with practical applications, particularly in understanding the relationship between customer satisfaction and loyalty, market-oriented organizational culture, and service quality. His research methodology frequently integrates quantitative approaches with structural equation modeling to examine complex marketing phenomena. He has pioneered work in customer experience management and effective customer journey design, reflecting the evolving nature of marketing in digital environments. Homburg's publication portfolio includes over 40 articles in the three leading marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research) and numerous influential books. His work demonstrates a clear evolution from foundational research on market orientation and customer satisfaction toward more contemporary topics like customer experience management and digital customer journeys. His research maintains a strong emphasis on empirical validation while addressing practical business challenges. Research.com Business and Management in Germany Leader Award (2021-2025) Fellow of the American Marketing Association (lifetime achievement) Ranked fourth worldwide for research productivity in top marketing journals (2011-2022) Most research-intensive professor in Germany, Austria, and Switzerland (WirtschaftsWoche 2018, 2020, 2023) Honorary doctorates from Copenhagen Business School (2006) and Technical University Freiberg (2008) Professor Homburg actively supervises doctoral students and leads research initiatives through the Institute for Market-Oriented Management. His research has been supported by significant academic grants, though specific grant details aren't provided in the source material. His work has influenced both academic theory and business practice, particularly in European markets. The Institute for Market-Oriented Management serves as his primary research hub, where he collaborates with academic staff members including Nicola Weber and Matthias Kleinermann. His research team focuses on translating theoretical marketing concepts into practical business applications, with particular emphasis on B2B contexts.
Femi Olan is a Senior Lecturer at the Strategy, Operations and Entrepreneurship department within Essex Business School at the University of Essex. His academic work bridges the intersection of digital entrepreneurship, knowledge management, and artificial intelligence in organisational contexts. Educational Background: PhD, University of Plymouth Research interests focus on digital entrepreneurship , artificial intelligence , and knowledge management , particularly examining how these technologies enhance organisational resilience and sustainability. His publications in journals like Information Systems Frontiers and Technological Forecasting & Social Change highlight applications of AI in supply chains, crisis information management, and sustainability. Recent editorial roles include Cogent Business & Management Journal (2024) and guest editorships for special issues on fake news, sustainable agriculture supply chains, and crisis information management. His 15 most recent articles (2022-2025) span topics such as explainable AI in B2B marketing, CSR implementation in African SMEs, and Industry 4.0 adoption in agriculture. He supervises PhD candidates in entrepreneurship and has secured funding from the UK Higher Education Academy and European Commission . As a coordinating board member of the Euro Working Group – Decision Support Systems , he contributes to international research networks and conferences.
Professor Mike Nicholson is a Professor of Strategic Marketing at Durham University's Business School, combining academic expertise with a prior career in fast-moving consumer goods (FMCG) marketing. His research focuses on the psychology of persuasion, influencer marketing, and behavioral economics, leveraging insights from evolutionary psychology and behavioral sciences. He advises leading brands on crafting impactful marketing strategies in a hyper-distracting digital landscape and collaborates with social media influencers to enhance brand ambassador programs. Research interests include disability advocacy and inclusive marketing, reflecting his personal experience as a sight-impaired individual. He holds external roles as an External Examiner at Warwick and Regent's Universities and serves as a Special Educational Advisor to the UN Office of the Ombudsman for United Nations Funds and Programmes. His work bridges academic rigor with practical industry application, emphasizing consumer interactions in everyday life. Publications span over two decades, with recent work exploring consumer revenge mechanisms, B2B pricing strategies, and cross-national impulse buying behavior. His earlier research addressed counterfeit markets, luxury brand consumption, and multichannel retail dynamics. Nicholson's contributions span academic journals, conference papers, and working papers, reflecting his commitment to advancing consumer behavior analysis. He supervises a diverse cohort of PhD students and contributes to executive education programs. Beyond academia, Nicholson advocates for accessibility in marketing, frequently writing and speaking on inclusive practices. His research methodologies blend traditional consumer behavior analysis with modern digital insights, positioning him as a thought leader in strategic marketing innovation.
Huda Khan is a Senior Lecturer in Marketing at the Business School of the University of Aberdeen, where she also serves as Director of the MSc Marketing Management Program and Associate Director of the Africa-Asia Centre for Sustainability Research. She holds a PhD in Marketing from the University of South Australia and has previously worked as a marketing academic there, engaging in high-value research projects with global brands through the Ehrenberg-Bass Institute. University: University of Aberdeen School: Business School Academic Rank: Senior Lecturer Email: huda.khan@abdn.ac.uk Office: 719, MacRobert Building, UK Education: PhD in Marketing, University of South Australia, 2016 Graduate Certificate in Digital Learning, University of South Australia, 2020 Huda Khan’s research centers on international marketing, sustainability, digital transformation, and SME internationalization. Her work explores strategic agility, responsible innovation, and the impact of digitalization on business models and consumer behavior. She is particularly interested in emerging markets and the challenges faced by firms in volatile environments. Her recent publications (2023–2025) span top journals such as Journal of Business Research , Industrial Marketing Management , International Business Review , and European Journal of Marketing . The articles reflect a strong interdisciplinary focus on sustainability, digitalization, and international business, with recurring themes of strategic agility, value co-creation, and responsible innovation. She has also contributed to book chapters and edited special issues on sustainability and marketing disruption. Scientific Awards and Recognitions: Fellow of the Royal Society of Arts Endorser of Responsible Research in Business & Management (RRBM) Certified Practising Marketer (CPM), Australian Marketing Institute Affiliate Professional, Chartered Institute of Marketing (CIM) Member, BAM Peer Review College (2023–2026) Huda Khan has secured research funding from the Society for Advancement of Management Studies and the Royal Society of Edinburgh for projects on supply-chain resilience and women-led startups in Pakistan. She is actively supervising PhD students in Business Management, with a focus on international marketing, digital marketing, and sustainability. She serves on the editorial boards of several journals, including Industrial Marketing Management and Journal of Business Research , and is an Associate Editor for Rutgers Business Review . She is also an External Examiner at the University of Sussex and the University of Kent. Huda is actively involved in research centers and networks, particularly the Africa-Asia Centre for Sustainability Research, where she contributes to cross-regional sustainability initiatives. She has also led special issues on climate change, de-globalization, and sustainable partnerships, reflecting her leadership in shaping scholarly discourse on global business challenges.
