Giorgia MiottoView profile
Lecturer
Giorgia Miotto is a Lecturer at the Blanquerna School of Communication and International Relations, Universitat Ramon Llull, where she is actively engaged in research and teaching within the Department of Advertising and Public Relations. Her work is closely tied to the Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (GRECPRP), a recognized research group fostering innovation in strategic communication. Her research interests span a broad and impactful range of topics, including Public Relations, Advertising Strategy, Gender Equality, Digital Marketing, Social Media, Corporate Legitimacy, Sustainable Development Goals, Entrepreneurship, Consumer Behavior, and Political Communication . Her work often explores the intersection of communication, legitimacy, and societal challenges, with a strong emphasis on gender equality and sustainability. Her recent publications reflect a consistent focus on legitimacy in various contexts—political, corporate, and social—examining how factors like gender policies, economic uncertainty, and digital advertising influence public perception. She also investigates critical issues in digital marketing, such as privacy concerns and influencer authenticity, contributing valuable insights to both academic and professional communities. She has participated in multiple research projects funded by internal and external agencies, including AGAUR, with a focus on public diplomacy, strategic communication, and sustainable development. Her collaborative work highlights her integration within a vibrant academic network. While no formal awards are listed, her research output, including numerous peer-reviewed articles and book chapters, demonstrates significant scholarly contribution. She is also involved in a dynamic research team, contributing to a collective fingerprint that emphasizes gender equality, sustainable development, and strategic communication in Spain and Europe.





