Eric T BradlowView profile
Professor
Eric T Bradlow, the K.P. Chao Professor at the University of Pennsylvania, is a multidisciplinary academic with appointments in Marketing, Economics, Education, and Statistics and Data Science . As Vice Dean of AI & Analytics and Chairperson of Wharton's Marketing Department , he bridges statistical rigor with business applications, focusing on Bayesian modeling , marketing research methods , and customer analytics . Key Affiliations: Wharton School, University of Pennsylvania Academic Roles: Professor, Vice Dean, Department Chair His research develops novel statistical frameworks for business challenges, including dual-network clustering for data granularity and household production theory for demand modeling. He has pioneered solutions for advertising response measurement and loyalty program optimization , published in journals like Marketing Science and Journal of Marketing Research . Professor Bradlow has received numerous teaching awards, including the Linback Award and multiple Wharton Excellence in Teaching Awards . He serves as Associate Editor and Editorial Board Member for leading journals and is a Fellow of the American Statistical Association and INFORMS Society for Marketing Science .











