Crystal AbidinView profile
Professor
Professor Crystal Abidin is a prominent digital anthropologist and ethnographer specializing in influencer cultures, social media pop cultures, and internet fame dynamics. She holds a Professorship at Curtin University's School of Media, Creative Arts and Social Inquiry, alongside roles as Director of the Influencer Ethnography Research Lab and Deputy Director of the Korea Research Centre. Her research spans 100+ publications, 12 special issues, and 6 authored/edited books, with a focus on Asia Pacific contexts. Key roles include: ARC DECRA Fellow (2019-2024) Editor-in-Chief of Media International Australia Founder of TikTok Cultures Research Network Associate Investigator at the Centre of Excellence for the Digital Child Her research interests emphasize: Influencer labor and platform governance Cross-cultural digital practices Activism and identity expression online Children's media engagement Notable awards include WA Young Tall Poppy Science Award (2022), Forbes 30 Under 30 Asia (2018), and Pacific Standard's Top Thinkers Under 30 (2016). Her work frequently addresses: Ethical concerns in influencer marketing Platform-specific content creation Racial and gender dynamics in social media Global-local interplay in digital cultures Current initiatives include advancing TikTok cultures research and co-editing interdisciplinary volumes on influencer marketing and digital child safety.










