Olof SundinView profile
Professor
Olof Sundin is Professor of Information Studies at Lund University's Department of Arts and Cultural Sciences, where he serves as Manager of Research and Research Education at the Division of ALM, Digital Cultures and Publishing Studies. He coordinates the research node Dīcit: Disinformation, Conspiracy Theories, and Infrastructures of Information. His research examines sociomaterial configurations and control mechanisms of digital information, focusing on: Disinformation dynamics and generative AI's impact on expertise/trust Search engine functionality in everyday contexts Media/information literacy as infrastructural meaning-making Evolution of information-seeking behaviors in AI-driven environments Recent publications demonstrate strong focus on AI's transformative impact on information literacy practices, source evaluation frameworks, and emerging digital market behaviors. His work consistently intersects technology, society, and epistemological concerns. Awards include: Best paper award (2025) Källkritikpriset: The golden magnifying glass 2023 (National award from Swedish Internet Foundation) Sundin leads multiple research initiatives: RE-SEARCH project (Swedish Research Council): Analyzing youth information-seeking in AI-infused educational environments 'Who is the Expert?' project (Crafoord Foundation): Investigating generative AI's impact on expertise and evidence Lund lead for 'The Digital Welfare State' project Member of Nordic Disinformation Resilience Network He coordinates the Dīcit research node and leads doctoral education in Information Studies, teaching courses on digital libraries and information institutions.










