Gerardo PatriottaView profile
Professor
Gerardo Patriotta is a Professor of Management Strategy & Organisation at the University of Bath. His research focuses on organizational sensemaking, institutional theory, and the interplay between micro and macro dynamics in organizational settings. He employs a sociologically-oriented approach to explore how social realities emerge through storytelling and factual configurations. Key areas of study include professional identity, narrative construction, and power dynamics across diverse contexts such as healthcare, technology, and cultural industries. His work integrates sociological and organizational theories to analyze practices of judges, pilots, chefs, and migrant workers, among others. He is actively involved in doctoral supervision, particularly in themes like organizational sensemaking, institutional legitimacy, and identity processes. Recent research highlights include investigations into AI adoption in professional settings, blockchain technology emergence, and authenticity work in Canadian distilleries. Collaboration networks span global institutions, with notable contributions to journals like Strategic Organization , Journal of Management , and Academy of Management Journal . His research frequently addresses societal challenges through UN Sustainable Development Goals, emphasizing organizational responses to crises like the pandemic and technological disruptions.








